How Seekadu started
A gap that existed at 22:47 every night
The idea for Seekadu came from a specific observation: a 32-seat bistro in the centre of Sofia was losing dinner reservations not because the restaurant was full, but because nobody was watching the Instagram DMs after 10 pm. Messages arrived, went green-ticked as delivered, and sat unanswered until 9 the next morning — by which time the guest had booked elsewhere.
22:47
The hour the DMs stop being watched
1/3
Of customer questions arrive after-hours
5
Verticals that share the same pattern
That window between close of business and opening time the next day turned out to be when a third of all customer questions came in. The same pattern appeared in every sector the founders looked at: a Lisbon beauty salon whose WhatsApp inquiry queue had 40 unread messages by 8 am every Monday; a car-hire desk in Bucharest where missed Facebook DMs translated directly into competitor bookings; a dental clinic in Brussels where patients gave up requesting appointments online and called during surgery hours instead.
Seekadu launched in mid 2025 out of Sofia, Bulgaria, as a direct response to that gap. Not a chatbot bolt-on to an existing helpdesk. Not a per-contact pricing model designed for e-commerce brands scaling to millions of subscribers. A flat-workspace platform with AI included from day one, sized and priced for the businesses that needed it most.