Ecommerce messaging automation
- WhatsApp + IG flows at 90%+ open rate

Ecommerce messaging automation powered by AI - runs transactional + marketing flows across WhatsApp, Instagram, and email-to-WhatsApp on top of Shopify, BigCommerce, WooCommerce, Magento. Order-update flows, cart recovery, BFCM + drop campaigns, restock alerts, review requests, loyalty + reorder nudges. 90%+ open rate vs 18-22% email. Klaviyo read-side compatibility - your existing email flows keep running. GDPR / CCPA compliant. Live in 15 minutes.

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Bloom Apparel

Seekadu AI · 90%+ open rate · Meta transactional templates
WhatsApp
Ship to my office instead?
Hi Priya - your order #BL-29412 has shipped 📦 DHL ETA tomorrow 17:00.
Easily - what's the office address? I'll update DHL routing if pre-sort.
12 Hoxton Sq EC2A 3JE
Rerouted ✅ Updated DHL to Hoxton Sq, same Wed delivery 💜

Replied in 38 seconds · 14:32 Tue

Powered by seekadu

✓ Order rerouted · CSAT preserved
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Email open at 18-22%

Order updates, BFCM campaigns, review requests all floor out on email - WhatsApp opens at 90%+

Cart recovery at 6%

Email cart-recovery is the ceiling, no matter the copy - abandoned carts walk because there's no WhatsApp nudge

Restock alerts at 12%

Customer wanted the SKU. Email tells them 24h later. WhatsApp tells them instantly - and converts 4x better

Review requests ignored

Post-delivery review email opens at 22%, submitted at 4% - beauty + apparel brands starve for social proof

Trusted by businesses already using Seekadu

TheLine
Plaza Varna
RITUAL BY: LAV
Radjana
Adzumo
Small City Cafe
BFCM Week

What a BFCM week looks like with ecommerce messaging automation on the line.

The same orders, abandons, and campaigns arrive. The difference is what happens when WhatsApp opens at 92% and email at 22%.

−78% reach · BFCM revenue depressed

Without Seekadu

Pre-BFCM campaign on email

Drop email goes out 24h pre-BFCM. 22% open, 4% CTR. Most of the segment never sees the early access.

Wed BFCM-1
−78% reach · BFCM revenue depressed

Without Seekadu

Pre-BFCM campaign on email

Drop email goes out 24h pre-BFCM. 22% open, 4% CTR. Most of the segment never sees the early access.

S

With Seekadu

WhatsApp campaign at 92% open

Same campaign on WhatsApp: 92% open, 28% CTR. Sage Tier customers see early access. Revenue 4x.

+4× campaign revenue · BFCM lift
+200% WISMO tickets · CSAT hit

Without Seekadu

Order-update emails buried

BFCM order confirmations + shipping notifications buried in inbox noise. WISMO support volume explodes Friday.

Thu BFCM
+200% WISMO tickets · CSAT hit

Without Seekadu

Order-update emails buried

BFCM order confirmations + shipping notifications buried in inbox noise. WISMO support volume explodes Friday.

S

With Seekadu

WhatsApp transactional flow

Every order update on WhatsApp at 92% open. Customers know status proactively. WISMO support drops 68%.

−68% WISMO · CSAT preserved
−€52k cart-abandon revenue

Without Seekadu

Cart-abandon recovery at 6%

Email cart recovery hits ceiling. 1,200 abandoned carts, 72 recover. €52k revenue lost to inbox lag.

Fri BFCM
−€52k cart-abandon revenue

Without Seekadu

Cart-abandon recovery at 6%

Email cart recovery hits ceiling. 1,200 abandoned carts, 72 recover. €52k revenue lost to inbox lag.

S

With Seekadu

WhatsApp recovery at 22%

Same 1,200 abandons via WhatsApp. 264 recover. Revenue captured. Pure margin.

+€42k cart-recovery revenue
−social-proof gap · −SEO

Without Seekadu

Review-request flow dies on email

5-7 day post-delivery review request email. 22% open, 4% submission. Beauty + apparel brands starve for new reviews.

Post-BFCM week
−social-proof gap · −SEO

Without Seekadu

Review-request flow dies on email

5-7 day post-delivery review request email. 22% open, 4% submission. Beauty + apparel brands starve for new reviews.

S

With Seekadu

WhatsApp review-request at 91% open

Same flow on WhatsApp. 91% open, 38% submission. Reviews flood in. Loyalty tier-progress surfaces in same message.

+9.5× review submission · loyalty up

Want this BFCM week for your DTC store?

Knowledge Base

What your ecommerce messaging automation actually knows.

Plug into Shopify, BigCommerce, WooCommerce, or Magento. Ecommerce messaging automation reads your checkout events, order status feed, abandoned-cart triggers, stock levels, customer records, and brand voice - and runs transactional + marketing flows on WhatsApp + Instagram + Business Page. Klaviyo + Postscript read-side compatibility - your existing email + SMS keep running.

Order events + tracking

Live Shopify webhooks (placed, confirmed, shipped, out-for-delivery, delivered) + carrier tracking integration.

Cart abandonment triggers

Shopify checkout-abandoned event, 1h / 24h / 72h windows, cart-value floor + channel preference rules.

Campaign segments + offers

Per-segment tailoring (loyalty tier, geography, language, past-purchase category), GDPR-compliant opt-in.

Restock + stock alerts

Captures out-of-stock interest at first touch, triggers WhatsApp alert on inventory replenishment.

Review-request windows

5-7 days post-delivery review request automation, loyalty tier-progress surfaced in same message.

Seekadu AI

Trained

Order events

Shopify webhooks

Cart triggers

1h / 24h / 72h

Campaign segments

Per cohort

Restock requests

Per SKU + customer

Review windows

5-7 days post-delivery

Loyalty tiers

Per customer

Languages

30+ auto-detect

Opt-in compliance

GDPR / CCPA

illustrative

Every messaging moment - automated at 90%+ open.

From a Wed-evening BFCM early-access campaign to a Fri post-delivery review request - ecommerce messaging automation handles every flow with WhatsApp + IG + email-to-WhatsApp at scale.

Order confirmation, shipped, delivered - on WhatsApp at 90%+ open.

Email order updates open at 18-22%. WhatsApp order updates open at 90%+. The AI triggers on Shopify checkout events (placed, confirmed, shipped, out-for-delivery, delivered, review-request) and sends branded WhatsApp messages with order summary + tracking + ETA. Customer replies auto-route to the omnichannel inbox with full order context.

  • Triggers on Shopify / BigCommerce / WooCommerce / Magento checkout events
  • Branded WhatsApp messages with order summary + tracking link + ETA
  • Open rate 90%+ vs email 18-22%
  • Customer replies auto-route to omnichannel inbox with order context
  • Meta-approved transactional templates for compliance
Automate every follow-up thread
Hi Priya - your Bloom Apparel order #BL-29412 (Linen Wrap, M olive) has shipped 📦 DHL tracking: dhl.com/track/BL29412. ETA tomorrow by 17:00. Reply if you need to change the delivery address.
Can you ship to my office instead?
Easily - what's the office address? I'll update DHL routing if it's still pre-sort. (After dispatch we can't reroute via DHL but we can reschedule for office delivery slot.)

Shipping notified · Address-change captured · CSAT preserved

Where does your ecommerce messaging automation live?

One AI messaging layer across every channel a customer engages on - WhatsApp Business API for transactional + marketing flows and Instagram for campaign engagement. Sales automation drives order-event flows + cart recovery; conversational marketing runs BFCM + drops + restock + loyalty + review-requests. Unified inbox, full Shopify customer history, 90%+ open rate by default.
DTC Resultsillustrative

How ecommerce messaging automation moves open rate + campaign CTR + cart recovery.

Illustrative - outcome ranges modelled on our pilot DTC brands and published industry benchmarks (Klaviyo, Shopify, Postscript, Meta). Individual results vary.

0%

WhatsApp open rate on transactional flows vs 18-22% email

0%

BFCM campaign CTR on WhatsApp vs 4% baseline on email

0%

Cart recovery rate on WhatsApp vs 6% baseline on email

42%

Restock alert conversion via WhatsApp

+38%

Review submission rate via WhatsApp

8+ lang

Auto-detected for cross-border DTC

0

GDPR / CCPA opt-in violations

Use Casesillustrative

What DTC brands on Seekadu typically see.

Illustrative profiles modelled on real outcome ranges across our pilot DTC brands - names and exact figures composite, not individual customer quotes.

Priya Sharma

Founder, Bloom Apparel · 320 SKUs · Mumbai/London

Email order updates were opening at 22%. We switched to WhatsApp for all order events. Open rate jumped to 92% and our CSAT scores moved up 1.4 points. Customers actually know where their orders are without checking the app.

92%

WhatsApp order-update open

vs 22% email

+1.4

CSAT score lift

post-launch

−68%

WISMO support volume

proactive updates

15 min

Setup

to first auto-flow

Diego Ramirez

CEO, Vela Outdoor · 1.2k SKUs · Madrid

BFCM 2024 was our first WhatsApp campaign run. Email opens 22%, CTR 4%. WhatsApp opens 92%, CTR 28%. Same offer, same segments. Revenue from messaging up 4x over BFCM 2023.

28%

BFCM WhatsApp CTR

vs 4% email

+4×

BFCM messaging revenue

YoY

92%

WhatsApp open rate

BFCM cohort

+€68k

BFCM messaging revenue

4-day window

Yuki Tanaka

Owner, Hanami Studio · 180 SKUs · Tokyo

Restock alerts via email got us 12% conversion. WhatsApp restock alerts: 42%. Customer wanted the SKU, WhatsApp tells them it's back instantly, they buy. We don't lose the intent to lag time anymore.

42%

Restock-alert conversion

WhatsApp vs 12% email

+¥3.2M/mo

Restock revenue captured

post-launch

<1 min

Restock-to-customer time

instant on inventory

8 lang

Auto-detected

JP / EN / KR / ZH

Adam Sterling

Director, Stone & Co. · 2.4k SKUs · Brooklyn

Cart recovery email at 6% was the ceiling, no matter what we tried. WhatsApp recovery hits 22% with free shipping incentive. We pay for the WhatsApp Business API in 2 days every month.

22%

Cart-recovery rate

WhatsApp vs 6% email

+$22k/mo

Cart-recovery revenue

post-launch

0

Discount on margin

free-shipping only

<60s

Median recovery DM latency

post-abandon

Sophie Lambert

Founder, Lumière Skincare · 640 SKUs · Paris

Reviews are the lifeblood of beauty DTC. Email review-request opened at 22%, submission 4%. WhatsApp review-request: 91% open, 38% submission. We went from drowning in review-request automation to having more reviews than we know what to do with.

91%

Review-request open

WhatsApp vs 22% email

+38%

Review submission rate

post-launch

+€18k/mo

Review-driven revenue

social proof effect

0

Review-request fatigue complaints

single tailored ask

Priya Sharma

Founder, Bloom Apparel · 320 SKUs · Mumbai/London

Email order updates were opening at 22%. We switched to WhatsApp for all order events. Open rate jumped to 92% and our CSAT scores moved up 1.4 points. Customers actually know where their orders are without checking the app.

92%

WhatsApp order-update open

vs 22% email

+1.4

CSAT score lift

post-launch

−68%

WISMO support volume

proactive updates

15 min

Setup

to first auto-flow

Diego Ramirez

CEO, Vela Outdoor · 1.2k SKUs · Madrid

BFCM 2024 was our first WhatsApp campaign run. Email opens 22%, CTR 4%. WhatsApp opens 92%, CTR 28%. Same offer, same segments. Revenue from messaging up 4x over BFCM 2023.

28%

BFCM WhatsApp CTR

vs 4% email

+4×

BFCM messaging revenue

YoY

92%

WhatsApp open rate

BFCM cohort

+€68k

BFCM messaging revenue

4-day window

Yuki Tanaka

Owner, Hanami Studio · 180 SKUs · Tokyo

Restock alerts via email got us 12% conversion. WhatsApp restock alerts: 42%. Customer wanted the SKU, WhatsApp tells them it's back instantly, they buy. We don't lose the intent to lag time anymore.

42%

Restock-alert conversion

WhatsApp vs 12% email

+¥3.2M/mo

Restock revenue captured

post-launch

<1 min

Restock-to-customer time

instant on inventory

8 lang

Auto-detected

JP / EN / KR / ZH

Adam Sterling

Director, Stone & Co. · 2.4k SKUs · Brooklyn

Cart recovery email at 6% was the ceiling, no matter what we tried. WhatsApp recovery hits 22% with free shipping incentive. We pay for the WhatsApp Business API in 2 days every month.

22%

Cart-recovery rate

WhatsApp vs 6% email

+$22k/mo

Cart-recovery revenue

post-launch

0

Discount on margin

free-shipping only

<60s

Median recovery DM latency

post-abandon

Sophie Lambert

Founder, Lumière Skincare · 640 SKUs · Paris

Reviews are the lifeblood of beauty DTC. Email review-request opened at 22%, submission 4%. WhatsApp review-request: 91% open, 38% submission. We went from drowning in review-request automation to having more reviews than we know what to do with.

91%

Review-request open

WhatsApp vs 22% email

+38%

Review submission rate

post-launch

+€18k/mo

Review-driven revenue

social proof effect

0

Review-request fatigue complaints

single tailored ask

Ready to put ecommerce messaging automation to work on your Shopify or BigCommerce?

Start free trial
FAQ

DTC brand questions, answered.

Everything DTC founders + marketing leads ask before switching on ecommerce messaging automation.

Book a demo for your store

Klaviyo holds your email + SMS marketing automation. Ecommerce messaging automation is the WhatsApp + Instagram + email-to-WhatsApp messaging layer that runs transactional + marketing flows where customers actually engage - 90%+ open on WhatsApp vs 18-22% on email. The AI runs Shopify checkout-event flows via sales automation, cart-recovery + BFCM + drop campaigns via conversational marketing, restock alerts, loyalty + reorder nudges. Sits on top of Klaviyo for email. Paired with the ecommerce hub.

Open every order update. Recover every cart. Run every BFCM campaign.

Ecommerce messaging automation - runs on top of Shopify, BigCommerce, WooCommerce, Magento. WhatsApp + Instagram + Business Page flows at 90%+ open rate. Klaviyo + Gorgias read-side compatibility. GDPR / CCPA compliant opt-in. Meta-approved transactional templates.
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