Ecommerce review management
- intercept detractors, protect your star rating

Ecommerce review management that intercepts 0-6 NPS scorers on WhatsApp + Instagram DM Day 2 post-delivery - before the 1-star Trustpilot or Judge.me review fires. Routes 9-10 Promoters to Day-5 Trustpilot or Google Shopping review ask with AOV-weighted throttling. AI drafts brand-voice responses in 30+ languages with full Shopify order context. Auto-throttles BFCM 5-20x review-volume surge. Flags fraudulent reviews with one-click platform dispute. Star rating lifts 0.4-0.9 stars in 90 days because only happy customers see the public ask.

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Glow Beauty Co

Seekadu AI · 24/7 review intercept + auto-response
WhatsApp Business
3 - delivery was 4 days late and the bottle felt half-size
Hi Sam - Glow Serum order #5841 landed Tue. Quick one - how was the experience overall, 0 (terrible) to 10 (great)?
Sorry that landed off - not the experience we want. Two options: (1) free full-size on your next order at no charge, or (2) refund + 20% off your next. Which works?
Free full-size - and please flag the carrier issue
Done ✅ Free full-size queued, carrier escalation logged to ops. No public review ask sent. Thanks for the honesty 🌿

Replied in 2 min · 14:22 Thu

Powered by seekadu

✓ Detractor intercepted + LTV recovery flow tagged
Scroll

Trustpilot rating stuck at 4.1-4.3

Every late shipment, sizing miss, or fulfillment defect converts into a 1-star public review - and there's no intercept layer between the bad experience and the public ask

Email review-ask opens at 18%

Klaviyo / Mailchimp review-request flows hit the same email open rate as everything else - most happy customers never see the ask, public review base stays thin

BFCM smashes the review backlog

5-20x order volume in 96 hours - manual NPS process breaks, review responses lag 3 weeks, rating drops 0.3-0.5 points from the delayed reply

Fraudulent 1-star reviews land weekly

Review-farm activity hits Trustpilot + Google Shopping - manual dispute filing takes 30 min per review, most go unreported and stay public

Trusted by businesses already using Seekadu

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RITUAL BY: LAV
Radjana
Adzumo
Small City Cafe
Post-Purchase Week

What a DTC post-purchase week looks like with ecommerce review management on the line.

The same delivery, return, and refund events fire. The difference is what happens between Day 0 delivery and the Day-14 win-back when a shopper's experience lands off.

✗−1 public 2-star · −0.05 rating · LTV cohort dropped

Without Seekadu

Order delivered, silence

Shopify order_delivered fires for order #5841. Klaviyo schedules the review-ask email for Day 7. Shopper waits, decides the size ran small, opens Trustpilot, leaves a 2-star.

Day 0 - Delivered
✗−1 public 2-star · −0.05 rating · LTV cohort dropped

Without Seekadu

Order delivered, silence

Shopify order_delivered fires for order #5841. Klaviyo schedules the review-ask email for Day 7. Shopper waits, decides the size ran small, opens Trustpilot, leaves a 2-star.

S

With Seekadu

NPS cadence scheduled for Day 2

Day-2 WhatsApp NPS DM queued automatically. Shopper's full order context - SKU, AOV, fulfillment partner - staged into the conversation. No public ask before NPS lands.

+1 detractor intercept opportunity · WhatsApp 90%+ open rate locked in
✗−1 public 2-star · 0 detractor intercept

Without Seekadu

Email NPS opens at 14%

Klaviyo NPS email lands in promotions tab. Shopper never sees it. Day-7 review ask fires anyway - shopper opens the Trustpilot link and posts the 2-star.

Day 2 - NPS DM
✗−1 public 2-star · 0 detractor intercept

Without Seekadu

Email NPS opens at 14%

Klaviyo NPS email lands in promotions tab. Shopper never sees it. Day-7 review ask fires anyway - shopper opens the Trustpilot link and posts the 2-star.

S

With Seekadu

WhatsApp NPS, 3-min reply

WhatsApp NPS lands at 09:12. Shopper replies 3 by 09:15. AI captures sizing issue, offers free exchange + 20% off next order. Public review ask suppressed.

+1 detractor intercepted · Exchange + 20% credit · Public 1-star avoided
✗+3 public 1-2 stars from re-prompted detractors · −0.1 rating in 30d

Without Seekadu

Untargeted email ask to all

Klaviyo blasts Day-5 review ask to all delivered orders regardless of NPS score. 2-star reviewers get re-prompted, more public 1-2 stars land, rating slides further.

Day 5 - Promoter ask
✗+3 public 1-2 stars from re-prompted detractors · −0.1 rating in 30d

Without Seekadu

Untargeted email ask to all

Klaviyo blasts Day-5 review ask to all delivered orders regardless of NPS score. 2-star reviewers get re-prompted, more public 1-2 stars land, rating slides further.

S

With Seekadu

Promoter-only Day-5 ask

Only 9-10 NPS Promoters get the Day-5 Trustpilot or Google review ask. AOV-weighted throttle per LTV decile. AI drafts pre-filled review template with order context.

+3 5-star public reviews · 0 detractor re-prompts · +0.3 rating in 30d
✗−£0 recovered · LTV cohort declared lost

Without Seekadu

Intercepted detractor goes cold

Without the intercept, the 2-star reviewer would have been dormant by Day 14. Email win-back at 0.6%. Bad experience LTV recovery: ~£0.

Day 14 - Win-back
✗−£0 recovered · LTV cohort declared lost

Without Seekadu

Intercepted detractor goes cold

Without the intercept, the 2-star reviewer would have been dormant by Day 14. Email win-back at 0.6%. Bad experience LTV recovery: ~£0.

S

With Seekadu

Recovered-detractor cohort tagged

Detractor who accepted private resolution routes to a recovered-detractor win-back flow at Day 14. WhatsApp re-engagement on the resolved-issue context. 31% return at 60d.

+31% recovered-detractor return rate · +£480 LTV per recovered

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Knowledge Base

What your ecommerce review management actually knows.

Plug into Shopify, BigCommerce, WooCommerce, or Magento. Ecommerce review management reads order_delivered, order_returned, refund_issued, and customer_complaint events - runs Day-2 NPS, intercepts detractors, routes Promoters to Trustpilot or Google Shopping, drafts brand-voice responses to every incoming public review. Hard-codes transactional vs marketing message rules. Ties every NPS score and review back to the Shopify customer record + LTV cohort.

Delivery + return events

Live read from Shopify / BigCommerce / WooCommerce / Magento - order_delivered, order_returned, refund_issued, subscription_paused, customer_complaint.

NPS scoring + cadence

Day-2 post-delivery NPS DM. 0-6 detractor intercept, 7-8 passive soft-touch, 9-10 Promoter routed to Day-5 review ask. AOV-weighted throttling per LTV decile.

Review platform connections

Trustpilot, Judge.me, Loox, Yotpo, Google Shopping reviews, Google Business Profile via the Google Reviews integration. Auto-request + incoming review monitoring.

Brand-voice response engine

AI drafts brand-voice responses with SKU + AOV + delivery + fulfillment context in 30+ languages. Auto-publish 5-star; negative always human-approved.

Fraud + dispute detection

Sentiment-vs-order-tone mismatch + no-purchase reviewer cross-check + IP cluster signals. One-click Trustpilot / Google Shopping fraud-report submission with pre-filled evidence.

Seekadu AI

Trained

Delivery events

Shopify + 3 more

NPS scoring

Day-2 cadence

Review platforms

Trustpilot + 4

Fraud detection

Sentiment + IP

AOV-weighted ask

Per LTV decile

Brand voice

30+ languages

Detractor LTV

Private resolution

Template lanes

Transactional + marketing

illustrative

Every post-purchase moment - intercepted + asked + responded.

From a Day-2 NPS intercept on a sizing miss to a BFCM 4.1x review-volume surge to a fraudulent 1-star dispute filed inside the Trustpilot window - ecommerce review management handles every reputation moment with full CRM sync.

Day-2 post-delivery NPS DM intercepts 0-6 scorers before they hit Trustpilot.

Shopify order_delivered fires for order #5841 on Tue. On Thu (Day 2), a WhatsApp Business API message lands with a short NPS - "How was your order, 0-10?". The shopper scores 3 and types "delivery was late and the size ran small". Ecommerce review management never sends the public-review ask. Instead the AI captures the issue, offers a private resolution - discount on next order, free exchange, refund - and escalates to the CRM. 40-60% of low-scorers accept the private path. The 1-star Trustpilot review never happens.

  • Shopify / BigCommerce / WooCommerce order_delivered webhook → Day-2 WhatsApp / IG DM NPS
  • 0-6 Detractor → private resolution flow with discount / refund / replacement options
  • 7-8 Passive → soft follow-up, no public review ask sent
  • 9-10 Promoter → Day-5 review ask routed to Trustpilot or Google Shopping
  • 40-60% intercept rate on detractors who would otherwise post a public 1-star
Explore ecommerce messaging automation
Hi Sam - your Glow Serum order #5841 landed Tue. Quick one - how was the experience overall, 0 (terrible) to 10 (great)?
3 - delivery was 4 days late and the bottle felt half-size to what I expected
Sorry that landed off - that's not the experience we want. Two options: (1) free full-size bottle on your next order at no charge, or (2) refund on this one + 20% off your next. Which works?
The free full-size - and please flag the carrier issue
Done ✅ Free full-size queued, carrier escalation logged to ops, your CRM tagged. No public review ask sent. Thanks for the honesty 🌿

Detractor intercepted · 1-star Trustpilot avoided · LTV recovery flow tagged · Carrier issue logged

Where does your ecommerce review management live?

One AI review-management layer across every channel a shopper actually replies on - including WhatsApp Business API for the Day-2 NPS intercept and Instagram DMs for the Day-5 Promoter ask. Review management handles the public-review monitoring tone; customer engagement handles the recovered-detractor re-engagement. Unified dashboard with sentiment, AOV impact, and LTV cohort tied to every NPS score + public review.
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DTC Brand Resultsillustrative

How ecommerce review management moves star rating + detractor LTV + paid-ad ROI.

Illustrative - outcome ranges modelled on our pilot DTC brands and published benchmarks (Baymard, Trustpilot, Shopify, Klaviyo). Individual results vary.

+0%

Detractor intercept rate - 0-6 NPS scorers who accept private resolution over public 1-star (vs 0% email-only baseline)

+0 stars

Trustpilot + Google Shopping seller-rating lift in 90 days (vs untargeted email-only ask)

+0x

Monthly Google Shopping seller-rating review volume lift via Day-5 Promoter cadence

4 min

Median brand-voice draft-to-publish time across Trustpilot + Google Shopping

+25-45%

Detractor → repeat-buyer recovery rate inside 60 days when private resolution accepted

98%

Public-review response rate vs 30-50% baseline without AI drafts

5-20x

BFCM review-volume surge handled with 0 WhatsApp rate-limit breaches

Use Casesillustrative

What DTC brands on Seekadu typically see.

Illustrative profiles modelled on real outcome ranges across our pilot ecommerce brands - names and exact figures composite, not individual customer quotes.

Maya Cohen

Founder, Stone Clothing · 320 SKUs · Brooklyn

“

We were sitting at 4.2 on Trustpilot - every late shipment converted into a 1-star. Layered Seekadu's Day-2 NPS on top of Klaviyo, didn't touch the email flow. Caught 51% of detractors privately. Rating climbed to 4.7 inside 90 days and the public review base doubled in volume.

4.2 → 4.7

Trustpilot star rating

90 days post-launch

51%

Detractor intercept rate

private resolution offered

+2.1x

Public review volume

Day-5 Promoter ask

15 min

Setup

to first Day-2 NPS DM

Inês Oliveira

Head of Growth, Glow Beauty Co · 1.2k SKUs · Lisbon

“

Skincare is a feel-it-yourself product - bad first impression and a customer goes silent for a year. We moved the post-purchase NPS to WhatsApp at Day 2. 48% of low-scorers accepted the private resolution. 31% of those came back for a second order inside 60 days. Single biggest LTV lever in 2025.

48%

Detractor intercept rate

WhatsApp Day-2 NPS

31%

Detractor → repeat-buyer

60-day return rate

+0.6

Trustpilot star lift

4.3 → 4.9 in 75 days

0

Transactional template breaches

since launch

Lucas Müller

MD, Aero Athletic · 180 SKUs · Berlin

“

BFCM 2024 we got smashed - 5,200 orders in 96 hours, our manual NPS process broke, review backlog took 3 weeks to clear and Trustpilot rating dropped 0.4 points from the late responses. BFCM 2025 the AI auto-throttled the cadence, queued asks for Day-7 post-BFCM, and we landed +4.1x review volume without a rate-limit breach.

4.1x

BFCM review volume

vs 2024 baseline

0

WhatsApp rate-limit breaches

across BFCM 96h surge

4.6 → 4.8

Star rating post-BFCM

vs −0.4 in 2024

+€110k

Attributed revenue from review-driven repeat

post-BFCM 60d

Aisha Patel

Founder, Patel Pets · 2.4k SKUs · Birmingham AL

“

Google Shopping seller rating sat at 4.1 - we were losing seller-rating ad extensions on PMAX. The AI prioritised Google Shopping review asks for Promoters in the first 60 days; rating moved to 4.8. PMAX seller-rating extensions came back, CPC dropped 18%, attributed paid revenue lifted +€42k in Q3.

4.1 → 4.8

Google Shopping seller rating

75 days

−18%

PMAX CPC after extension return

seller-rating eligible

+€42k

Attributed paid revenue Q3

PMAX restored

+3.4x

Monthly Google Shopping reviews

Promoter cadence

Adrien Lambert

Founder, Lumière Skincare · 640 SKUs · Lyon

“

International DTC means reviews in 30+ languages - French, English, German, Italian, Spanish, Dutch. Brand-voice responses used to take 20 minutes each. The AI drafts in the customer's review language with order context. Response rate moved from 38% to 98% across platforms. Median draft-to-publish is 4 minutes.

98%

Public-review response rate

vs 38% baseline

4 min

Median draft-to-publish time

Trustpilot + Judge.me

6

Languages supported

FR · EN · DE · IT · ES · NL

12

Fraudulent reviews disputed + removed

Q3 alone

Maya Cohen

Founder, Stone Clothing · 320 SKUs · Brooklyn

“

We were sitting at 4.2 on Trustpilot - every late shipment converted into a 1-star. Layered Seekadu's Day-2 NPS on top of Klaviyo, didn't touch the email flow. Caught 51% of detractors privately. Rating climbed to 4.7 inside 90 days and the public review base doubled in volume.

4.2 → 4.7

Trustpilot star rating

90 days post-launch

51%

Detractor intercept rate

private resolution offered

+2.1x

Public review volume

Day-5 Promoter ask

15 min

Setup

to first Day-2 NPS DM

Inês Oliveira

Head of Growth, Glow Beauty Co · 1.2k SKUs · Lisbon

“

Skincare is a feel-it-yourself product - bad first impression and a customer goes silent for a year. We moved the post-purchase NPS to WhatsApp at Day 2. 48% of low-scorers accepted the private resolution. 31% of those came back for a second order inside 60 days. Single biggest LTV lever in 2025.

48%

Detractor intercept rate

WhatsApp Day-2 NPS

31%

Detractor → repeat-buyer

60-day return rate

+0.6

Trustpilot star lift

4.3 → 4.9 in 75 days

0

Transactional template breaches

since launch

Lucas Müller

MD, Aero Athletic · 180 SKUs · Berlin

“

BFCM 2024 we got smashed - 5,200 orders in 96 hours, our manual NPS process broke, review backlog took 3 weeks to clear and Trustpilot rating dropped 0.4 points from the late responses. BFCM 2025 the AI auto-throttled the cadence, queued asks for Day-7 post-BFCM, and we landed +4.1x review volume without a rate-limit breach.

4.1x

BFCM review volume

vs 2024 baseline

0

WhatsApp rate-limit breaches

across BFCM 96h surge

4.6 → 4.8

Star rating post-BFCM

vs −0.4 in 2024

+€110k

Attributed revenue from review-driven repeat

post-BFCM 60d

Aisha Patel

Founder, Patel Pets · 2.4k SKUs · Birmingham AL

“

Google Shopping seller rating sat at 4.1 - we were losing seller-rating ad extensions on PMAX. The AI prioritised Google Shopping review asks for Promoters in the first 60 days; rating moved to 4.8. PMAX seller-rating extensions came back, CPC dropped 18%, attributed paid revenue lifted +€42k in Q3.

4.1 → 4.8

Google Shopping seller rating

75 days

−18%

PMAX CPC after extension return

seller-rating eligible

+€42k

Attributed paid revenue Q3

PMAX restored

+3.4x

Monthly Google Shopping reviews

Promoter cadence

Adrien Lambert

Founder, Lumière Skincare · 640 SKUs · Lyon

“

International DTC means reviews in 30+ languages - French, English, German, Italian, Spanish, Dutch. Brand-voice responses used to take 20 minutes each. The AI drafts in the customer's review language with order context. Response rate moved from 38% to 98% across platforms. Median draft-to-publish is 4 minutes.

98%

Public-review response rate

vs 38% baseline

4 min

Median draft-to-publish time

Trustpilot + Judge.me

6

Languages supported

FR · EN · DE · IT · ES · NL

12

Fraudulent reviews disputed + removed

Q3 alone

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FAQ

DTC brand questions, answered.

Everything founders + growth leads ask before switching on ecommerce review management.

Book a demo for your DTC brand →

Ecommerce review management is the AI lifecycle layer that turns post-purchase events - order delivered, order returned, refund issued - into NPS-first intercept + review-request flows on WhatsApp + Instagram DM before the public review on Trustpilot, Judge.me, Loox, Yotpo, or Google Shopping ever fires. Trustpilot and Judge.me are review collection widgets - they capture the review after it's been written. AI review management reads Shopify / BigCommerce / WooCommerce delivery events, sends a Day-2 post-delivery NPS DM, routes 0-6 scorers to a private resolution conversation with discount / refund / replacement, and routes 9-10 Promoters to the Trustpilot or Google review ask on Day 5. Star rating lifts 0.4-0.9 stars over 90 days because the public-review pool gets the happy cohort only. Sits on top of the ecommerce AI hub and the all-in-one AI customer platform.

Intercept every detractor. Ask every Promoter. Respond to every review.

Ecommerce review management - runs natively on Shopify, BigCommerce, WooCommerce, Magento. Day-2 post-delivery NPS intercepts unhappy shoppers on WhatsApp + IG DM before the 1-star Trustpilot review fires. Day-5 Promoter ask routes happy shoppers to Trustpilot, Judge.me, Loox, Yotpo, Google Shopping with AOV-weighted throttling. Brand-voice responses in 30+ languages. BFCM auto-throttle. Fraudulent review dispute with one-click submission. Sits on top of Klaviyo / Mailchimp - never replaces them. Live in 15 minutes.
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