Social commerce automation
- Instagram DM to checkout, in under 60 seconds
Social commerce automation that turns Instagram comments, story replies, shoppable post taps, UGC mentions, and influencer DMs into segmented DM-to-checkout flows on Shopify, BigCommerce, and WooCommerce. Replies inside 60 seconds with the exact SKU + live stock + per-Reel UTM-tagged checkout link. Converts comment-to-cart at 18-28% vs 2-4% public-only, story-reply-to-cart at 22-35% inside the 24h window, shoppable post DMs at 12-22% vs 0.8-2% organic. Runs BFCM IG-surge with dynamic product feed. Klaviyo + Mailchimp read-side. Sits on Instagram Shop, FB Shop, and on-Instagram checkout.
Stone Clothing
Replied in 58 sec · 21:48 Tue
Powered by seekadu
Reel comments answered 6 hours late
240k Reel views, 800 comments, human team replies in public at 04:18 - by then the shopper has bought from a competitor
Story replies missed inside the 24h window
Story reply lifetime is 24 hours - your team can't keep up, 70%+ of high-intent replies expire unanswered
Shoppable post taps convert at 1.4%
Every product tag tap is a live intent signal - feed converts at 0.8-2% with no follow-up DM
UGC tags pile up unanswered
Real customers tag the brand in fall-outfit Reels, you never reply, the relationship dies in the notifications tab
Trusted by businesses already using Seekadu
What an IG-first DTC week looks like with social commerce automation on the line.
The same Reel drops, Story posts, and shoppable tags fire. The difference is what happens when 800 Reel comments land at 21:48 Tue and your team is offline until 09:00 Wed.
Without Seekadu
Reel drop → 800 comments → 6h human reply
Friday-night collection-drop Reel hits 240k views, 800 comments, 120 DMs. Human team replies in public at 04:18 with template copy. Most shoppers have bought elsewhere by then.
Without Seekadu
Reel drop → 800 comments → 6h human reply
Friday-night collection-drop Reel hits 240k views, 800 comments, 120 DMs. Human team replies in public at 04:18 with template copy. Most shoppers have bought elsewhere by then.
With Seekadu
DM in 60 sec, checkout in 4 min
Comment webhook fires, public auto-reply in 8 sec ("DM'd you the link 💌"), private DM in 60 sec with exact SKU + sizing + per-Reel UTM checkout link.
Without Seekadu
Saturday DM volume buries the team
Saturday daytime is DM peak - story-replies, shoppable post taps, UGC mentions all stack up. Team triages reactively; high-AOV shoppers wait alongside support tickets.
Without Seekadu
Saturday DM volume buries the team
Saturday daytime is DM peak - story-replies, shoppable post taps, UGC mentions all stack up. Team triages reactively; high-AOV shoppers wait alongside support tickets.
With Seekadu
Story-reply-to-cart at 31%
Story-reply webhook routes inside 60 sec with the exact Story-tagged SKU + DM cart link. Multi-shopper Story drops route to personalised bulk DM with per-cohort copy.
Without Seekadu
UGC tags die in the notifications tab
Real customer tags brand in a fall-outfit Reel. No reply. No reuse permission. The customer-to-creator path closes; the Reel never gets re-shared.
Without Seekadu
UGC tags die in the notifications tab
Real customer tags brand in a fall-outfit Reel. No reply. No reuse permission. The customer-to-creator path closes; the Reel never gets re-shared.
With Seekadu
Auto-thank + reuse + 25% discount
UGC mention webhook fires the thank-you DM in 60 sec, requests reuse permission, drops a personalised discount code. 80%+ handled without human touch.
Without Seekadu
Manual BFCM IG Story countdown
Team builds Story-countdown stickers by hand, sends doorbuster Stories at scheduled times, watches engagement slide. Reels-to-DM intents go unanswered during peak.
Without Seekadu
Manual BFCM IG Story countdown
Team builds Story-countdown stickers by hand, sends doorbuster Stories at scheduled times, watches engagement slide. Reels-to-DM intents go unanswered during peak.
With Seekadu
IG-surge at 4.6x email RPS
Pre-set 10-day Reel teaser + Story countdown + day-of doorbuster DM blast + 24h Story flash + 72h post-BFCM extended. Dynamic feed per SKU per segment.
Want this IG-led week for your DTC brand?
What your social commerce automation actually knows.
Plug into Instagram Business + FB Page + Shopify, BigCommerce, or WooCommerce. Social commerce automation reads Instagram Graph API comment + story-reply + shoppable-post-tap + mention webhooks - segments by AOV band, LTV decile, post-tap intent, follower-engagement score, and content-category - and triggers DM-to-checkout flows on Instagram DM, Facebook Messenger, WhatsApp Business API, website widget, and Business Page. Ties every send back to per-Reel + per-Story + per-creator UTM + attributed revenue.
IG comment + DM webhooks
Live read from Instagram Graph API + Facebook Page - comment_created, dm_received, story_reply_received, mention_received, product_tag_tapped.
Shoppable feed mapping
Instagram Shop + FB Shop product feed mapped to your Shopify / BigCommerce / WooCommerce SKU + variant + live stock + price + collection-membership.
IG-segment table
Follower-engagement score, Story-reply frequency, last-Reel-comment date, AOV band, LTV decile, UGC-tag-history, creator-tier - drives every DM trigger and offer logic.
Influencer triage
Follower count + engagement rate + content category + past collab history. >50k followers + 5%+ engagement → human partnerships lead in 5 min; else AI-handled.
Per-Reel + per-Story UTM
Per-post + per-Story-slide + per-creator UTM tagging. Revenue attributed back to Shopify order with content-source breakdown. Klaviyo / Mailchimp read-side.
Seekadu AI
Trained
Comment + DM events
IG Graph API
Story replies
24h-window flow
Shoppable post tags
Product → SKU
IG + FB Shop feed
Live stock + price
UGC mentions + tags
Auto-thank + reuse
Influencer triage
Follower + engagement
Per-Reel UTM
DM → checkout
Reels-to-DM
Buy · Compare · Lurk
Every Instagram intent - captured + converted.
From a 21:48 Reel comment to a 24h Story reply to a BFCM Story doorbuster - social commerce automation handles every IG intent moment with full per-Reel UTM attribution + Shopify customer-record sync.
Public comment in 8 sec → private DM-to-checkout in 60 sec.
Shopper comments "price?" on a Reel at 21:48 - a $128 cropped denim drop from the new collection. The classic flow: 6 hours later a community manager replies in public; the shopper has long since moved on. Social commerce automation reads the Instagram comment event in real-time, auto-replies in public ("DM'd you the link 💌"), and fires a private DM inside 60 seconds with the exact SKU + sizing + checkout link tagged with a per-Reel UTM.
- Instagram Graph API comment webhook → 60-sec public auto-reply + private DM
- Segments by AOV band, new-vs-returning, post-tap intent, follower-engagement score
- Dynamic product feed renders the exact SKU from the Reel + variants + live stock
- Shopify / BigCommerce / WooCommerce checkout link with per-Reel UTM attribution
- DM-to-cart conversion 18-28% vs 2-4% for public-comment-only replies
Comment → DM → cart · $144 net · Per-Reel UTM attributed · LTV cohort started
Where does your social commerce automation live?
How social commerce automation moves comment-to-DM + story-reply + shoppable post conversion.
Illustrative - outcome ranges modelled on our pilot DTC brands and published benchmarks (Meta Business, Charles, Tapcart, Shopify, Klaviyo). Individual results vary.
Comment-to-DM-to-cart conversion on engaged Reel threads (vs 2-4% public-comment baseline)
Story-reply-to-cart conversion inside the 24h Instagram Story window
Shoppable post + IG Shop tap-to-DM conversion (vs 0.8-2% organic feed baseline)
<60 sec
Median comment-to-DM reply time (vs 4-8h human baseline)
+$96k-$280k
Attributed quarterly IG-led revenue lift at pilot brands
8-15x
Dollar-per-DM vs organic feed baseline
4.6x
BFCM Story-DM revenue-per-send vs email-only baseline
What IG-led DTC brands on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot ecommerce brands - names and exact figures composite, not individual customer quotes.
Maya Cohen
Founder, Stone Clothing · 320 SKUs · Brooklyn
Reels would do 240k views, comments would flood in - and our team would reply 6 hours later in public, by which point the shopper was gone. Seekadu replies in the public comment in 8 seconds, fires a DM in 60 seconds with the exact SKU. Our IG-attributed revenue moved 38% on the same Reel output.
+38%
IG-attributed revenue
same Reel + Story output
<60 sec
Median comment-to-DM time
vs 4-8h human baseline
22%
Comment-to-DM-to-cart conversion
vs 2-4% public-only
15 min
Setup
to first DM-to-checkout
Inês Oliveira
Head of Growth, Glow Beauty Co · 1.2k SKUs · Lisbon
We tagged every SKU in our IG Shop, ran shoppable carousel ads, got plenty of taps - and converted maybe 1.4% of organic feed taps. Seekadu fires a DM 60 seconds after every product tag tap with the exact SKU + bundle math. Shoppable post DM conversion now sits at 19%. That's 13.5x.
19%
Shoppable post DM conversion
vs 1.4% organic feed
13.5x
Dollar-per-DM delta
vs organic feed baseline
+24%
Cross-sell attach rate
via DM bundle math
0
Manual product-tag responses
since launch
Lucas Müller
MD, Aero Athletic · 180 SKUs · Berlin
BFCM 2024 we ran email + a manual IG Story countdown. BFCM 2025 we layered Seekadu's IG-surge - Reels teaser, Story doorbusters, automated DM bursts to engaged Story-replyers. Revenue-per-Story-DM hit 4.6x our email baseline. Two SKUs sold out in a 90-min Story flash.
4.6x
BFCM revenue-per-Story-DM
vs email baseline
+58%
BFCM IG-attributed revenue
2025 vs 2024
90 min
Story doorbuster sellout
two SKUs gone
+€280k
Attributed BFCM IG revenue
Reels + Story drip
Aisha Patel
Founder, Patel Pets · 2.4k SKUs · Birmingham AL
Story replies are where our customers are most active - pet pictures, reorder questions, supply emergencies. We were missing 70%+ inside the 24h Story window because the team couldn't keep up. Seekadu now DMs back inside 60 seconds with the right SKU + portion math. Story-reply-to-cart hit 31%.
31%
Story-reply-to-cart conversion
inside 24h window
+62%
DMs answered inside 60 sec
vs 30% pre-launch
+$96k
Attributed quarterly revenue
Story-reply flow alone
0
Missed 24h-window replies
since launch
Adrien Lambert
Founder, Lumière Skincare · 640 SKUs · Lyon
Hundreds of UGC tags every week, dozens of creator DMs - all going into one inbox and getting buried. Seekadu auto-thanks every UGC tag, sends the reuse-permission ask, and triages creator DMs by follower + engagement. Our partnerships lead now sees only the top 5% of inbound - and re-share rate doubled.
+76%
Cut in human-touch UGC time
auto-thank + reuse ask
2.1x
UGC re-share rate
vs pre-launch
+28%
UGC-to-repeat-purchase lift
via discount code
5 min
Creator-DM escalation SLA
>50k follower threshold
Maya Cohen
Founder, Stone Clothing · 320 SKUs · Brooklyn
Reels would do 240k views, comments would flood in - and our team would reply 6 hours later in public, by which point the shopper was gone. Seekadu replies in the public comment in 8 seconds, fires a DM in 60 seconds with the exact SKU. Our IG-attributed revenue moved 38% on the same Reel output.
+38%
IG-attributed revenue
same Reel + Story output
<60 sec
Median comment-to-DM time
vs 4-8h human baseline
22%
Comment-to-DM-to-cart conversion
vs 2-4% public-only
15 min
Setup
to first DM-to-checkout
Inês Oliveira
Head of Growth, Glow Beauty Co · 1.2k SKUs · Lisbon
We tagged every SKU in our IG Shop, ran shoppable carousel ads, got plenty of taps - and converted maybe 1.4% of organic feed taps. Seekadu fires a DM 60 seconds after every product tag tap with the exact SKU + bundle math. Shoppable post DM conversion now sits at 19%. That's 13.5x.
19%
Shoppable post DM conversion
vs 1.4% organic feed
13.5x
Dollar-per-DM delta
vs organic feed baseline
+24%
Cross-sell attach rate
via DM bundle math
0
Manual product-tag responses
since launch
Lucas Müller
MD, Aero Athletic · 180 SKUs · Berlin
BFCM 2024 we ran email + a manual IG Story countdown. BFCM 2025 we layered Seekadu's IG-surge - Reels teaser, Story doorbusters, automated DM bursts to engaged Story-replyers. Revenue-per-Story-DM hit 4.6x our email baseline. Two SKUs sold out in a 90-min Story flash.
4.6x
BFCM revenue-per-Story-DM
vs email baseline
+58%
BFCM IG-attributed revenue
2025 vs 2024
90 min
Story doorbuster sellout
two SKUs gone
+€280k
Attributed BFCM IG revenue
Reels + Story drip
Aisha Patel
Founder, Patel Pets · 2.4k SKUs · Birmingham AL
Story replies are where our customers are most active - pet pictures, reorder questions, supply emergencies. We were missing 70%+ inside the 24h Story window because the team couldn't keep up. Seekadu now DMs back inside 60 seconds with the right SKU + portion math. Story-reply-to-cart hit 31%.
31%
Story-reply-to-cart conversion
inside 24h window
+62%
DMs answered inside 60 sec
vs 30% pre-launch
+$96k
Attributed quarterly revenue
Story-reply flow alone
0
Missed 24h-window replies
since launch
Adrien Lambert
Founder, Lumière Skincare · 640 SKUs · Lyon
Hundreds of UGC tags every week, dozens of creator DMs - all going into one inbox and getting buried. Seekadu auto-thanks every UGC tag, sends the reuse-permission ask, and triages creator DMs by follower + engagement. Our partnerships lead now sees only the top 5% of inbound - and re-share rate doubled.
+76%
Cut in human-touch UGC time
auto-thank + reuse ask
2.1x
UGC re-share rate
vs pre-launch
+28%
UGC-to-repeat-purchase lift
via discount code
5 min
Creator-DM escalation SLA
>50k follower threshold
Ready to put social commerce automation to work on your Instagram + Shopify or BigCommerce store?
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DTC brand questions, answered.
Everything founders + growth leads ask before switching on social commerce automation.
Book a demo for your DTC brand →Reply in 60 seconds. Convert every Reel comment. Run BFCM IG-surge on autopilot.
Social commerce automation - runs natively on Instagram, Facebook, Shopify, BigCommerce, WooCommerce. Replies to every Reel comment + story reply + shoppable post tap + UGC mention + influencer DM inside 60 seconds with the exact SKU + per-Reel UTM checkout link. Converts comment-to-cart at 18-28% vs 2-4%, story-reply-to-cart at 22-35% inside the 24h window, shoppable post DMs at 12-22% vs 0.8-2% organic. Pairs with WhatsApp Business API for higher-AOV handoff. Live in 15 minutes.
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