Gym marketing automation
- trial-to-paid + churn-risk win-back, at 90% open rate
Gym marketing automation that turns Mindbody, Glofox, TeamUp, Wodify, ABC Financial, and MotionSoft events - Day-7 trial expiry, 8-week dormant member, class-cap waitlist, 30-class attendance streak, birthday cohort, auto-pay decline, corporate wellness cohort - into segment-triggered WhatsApp Business API + Instagram DM + Website widget flows. Converts trial-to-paid at 28-42% of 7-day cohort vs 4-6% on email. Runs churn-risk win-back, class-cap waitlist automation, birthday + attendance-streak VIP, corporate wellness B2B drip, and personal training upsell. PMS-to-CRM enrichment on top of your existing stack - never replaces it. Live on Mindbody, Glofox, TeamUp, Wodify, ABC, MotionSoft in 15 minutes.
Riverside Strength
Replied in 38 seconds · 21:14 Sun
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PMS / Mailchimp trial nurture converts at 5%
Mindbody / Glofox / TeamUp built-in 3-email trial nurture runs at 14-18% open with 4-6% paid conversion - the trial-to-paid window closes long before most members ever see the joining-offer touch
1,400+ dormant members, no win-back
Past once-or-twice members from 8-12 weeks ago - sitting in Mindbody / Glofox / TeamUp doing nothing, no re-engagement on a channel that converts
Sat-peak HIIT / spin caps die at 12%
High-value Saturday HIIT + spin blocks hit class-cap by Thursday, then 4-6 cancellations die inside the 12h window. Instructor running at half capacity, no upstream membership conversion
Birthday VIP + attendance streaks unautomated
Highest-converting touches in gym marketing - typically run manually by the front-desk team if at all. Single-digit adoption on email, no per-member attribution to streak or PT upsell
Trusted by businesses already using Seekadu
What a gym year looks like with marketing automation on the line.
The same trial members lapse, the same Saturday spin slots cap-out, the same 30-class streak milestones pass unnoticed. The difference is what happens when a Day-7 trial expiry hits and your PMS email nurture waits another 6 weeks to send the comeback.
Without Seekadu
Trial booked with no automated touch
Member walks out of trial class. Coach hand-writes a note in Glofox: 'enjoyed spin, follow-up Tuesday.' The 3-email nurture starts Day 2 at 16% open and 4-6% paid conversion. By Day 7 the trial expires; member's joined the bigger chain that WhatsApped them.
Without Seekadu
Trial booked with no automated touch
Member walks out of trial class. Coach hand-writes a note in Glofox: 'enjoyed spin, follow-up Tuesday.' The 3-email nurture starts Day 2 at 16% open and 4-6% paid conversion. By Day 7 the trial expires; member's joined the bigger chain that WhatsApped them.
With Seekadu
PMS-to-CRM record updated automatically
AI logs trial-class type + coach + first-attendance state. Captures consent for marketing-message opt-in. Day 1 WhatsApp welcome + book second class. Schedules Day 3 / 5 / 7 cadence + joining-offer preview.
Without Seekadu
Week-4 attendance gap, no nudge
Member at week-4 has hit 5 of a target 10 classes - attendance pace slipping. No touchpoint, no streak nudge, no recovery cross-sell. By week-6 they've stopped coming and silently moved into churn-risk cohort.
Without Seekadu
Week-4 attendance gap, no nudge
Member at week-4 has hit 5 of a target 10 classes - attendance pace slipping. No touchpoint, no streak nudge, no recovery cross-sell. By week-6 they've stopped coming and silently moved into churn-risk cohort.
With Seekadu
Week-4 streak nudge + buddy invite
AI fires a week-4 WhatsApp streak nudge - 'you're 5 classes in this month, hit 8 by Sunday and the AI comps a PT consult.' Surfaces buddy referral-programme invite to bring a workout partner.
Without Seekadu
Dormant cohort, comeback silent
Member now 8 weeks past last class. Mailchimp comeback campaign sends at day-90. By then they've bonded with another gym. 14% open, 1% return. 4 of every 100 dormant members come back.
Without Seekadu
Dormant cohort, comeback silent
Member now 8 weeks past last class. Mailchimp comeback campaign sends at day-90. By then they've bonded with another gym. 14% open, 1% return. 4 of every 100 dormant members come back.
With Seekadu
Week-8 WhatsApp win-back + recovery comp
AI fires week-8 WhatsApp win-back, surfaces 'miss your Tuesday spin? Come back this week, your 6-week trial buddy is back,' matches member to original coach + class block, books Tuesday peak in-thread, writes UTM back to Mindbody.
Without Seekadu
30-class streak slides past unnoticed
Member who came back crosses the 30-class streak milestone month 3 - peak engagement moment for PT upsell, referral activation, and VIP celebration. No touchpoint. Streak passes silently and the PT upsell window evaporates.
Without Seekadu
30-class streak slides past unnoticed
Member who came back crosses the 30-class streak milestone month 3 - peak engagement moment for PT upsell, referral activation, and VIP celebration. No touchpoint. Streak passes silently and the PT upsell window evaporates.
With Seekadu
30-class streak VIP + PT consult + referral
AI fires a 30-class streak WhatsApp VIP touch - complimentary PT consult with head trainer, Whoop strap discount, referral-programme invite. 44% accept the PT consult; 14% bring a workout buddy on the referral programme.
Want this year-round lifecycle for your gym?
What your gym marketing automation actually knows.
Plug into Mindbody, Glofox (ABC Glofox), TeamUp, Wodify, ABC Financial, or MotionSoft. Gym marketing automation reads attendance history, class roster, membership tier, auto-pay status, trial state, 6-week challenge enrolment, and personal training session count - segments by trial-to-paid cadence, class preference, coach, dormant cohort, attendance streak, churn-risk score - and triggers WhatsApp Business API, Instagram DM, Facebook Messenger, website widget, and Business Page flows. PMS-to-CRM enrichment runs continuously. Honours transactional vs marketing message rules with Meta template approval lanes. Ties every send back to UTM + attributed membership revenue per coach.
Tier-based retention rules
Membership-tier-driven cadence: drop-in / intro pack (Day 1/3/5/7 trial drip), monthly unlimited (10/30/90 streak VIP), annual unlimited (corporate cohort nudge + birthday VIP), personal training (per-session upsell at session 6 + 12). Per-tier conversion cadence pulled from Mindbody / Glofox / TeamUp / Wodify / ABC.
Class-cap waitlist mechanics
Sold-out HIIT / spin / CrossFit / yoga blocks flip into AI-managed waitlist queue. Cancellation inside 12h window fires WhatsApp on first-to-reply basis. 58-78% waitlist refill within 4 hours. Class-cap rules pulled per-block from Mindbody / Glofox class scheduler - never overrides studio cap.
Trial-to-paid conversion windows
Day 1 welcome + book #2, Day 3 streak nudge, Day 5 joining-offer preview, Day 7 conversion + price. Trial-to-paid runs 28-42% on the WhatsApp cohort vs 4-6% email-only. Founding-member / early-bird joining-offer surfaces at Day 5 to compress decision window before trial expires.
Mindbody / Glofox / TeamUp sync
Real-time read on attendance history, class roster, membership tier, auto-pay status, trial state, 6-week challenge enrolment, average class density, late-cancel record. Two-way write-back on trial-to-paid + win-back attribution. Connects via published Mindbody / Glofox / TeamUp / Wodify / ABC / MotionSoft APIs.
GDPR member data retention
GDPR DPA + member data retention rules enforced per jurisdiction. Marketing-message opt-in honoured at first message; opt-out captured + propagated to Mindbody / Glofox / TeamUp / Wodify / ABC within 24h. EU + UK data residency available. Auto-pay billing data stays on PMS side - never replicated to AI layer.
Seekadu AI
Trained
Trial roster + class state
Mindbody + 5
Member segments
Tier + cadence
Attendance streak
Per-member counter
Birthday + anniversary
PMS-enriched
Churn-risk cohort (8wk)
30/60/90-day cohorts
Class-cap waitlist
Per-block queue
Corporate cohort
BNI + employer
GDPR retention
Opt-in honoured
Every lifecycle moment - triggered + attributed.
From a Day-7 trial expiry to an 8-week churn-risk window - gym marketing automation handles every lifecycle moment with full UTM attribution + PMS-record sync.
Day 1 → Day 7 trial → 28-42% trial-to-paid on WhatsApp vs 4-6% email.
The trial-to-paid window is the single highest-leverage conversion moment in a fitness studio. Mindbody, Glofox, and TeamUp ship a 3-email nurture that runs at 16% open and 4-6% paid conversion. Gym marketing automation reads the trial roster out of Mindbody / Glofox / TeamUp / Wodify / ABC / MotionSoft, segments by trial type (drop-in vs intro pack vs 6-week challenge) + first class booked + coach + first-attendance state, and fires a WhatsApp Business API sequence - Day 1 welcome + book #2, Day 3 streak nudge, Day 5 joining-offer preview, Day 7 conversion + price. Trial-to-paid runs 28-42% on the WhatsApp cohort vs 4-6% email-only.
- Reads trial roster from Mindbody / Glofox / TeamUp / Wodify / ABC / MotionSoft
- Segments by trial type (drop-in vs intro pack vs 6-week challenge) + coach + attendance
- Day 1 / Day 3 / Day 5 / Day 7 WhatsApp Business API cadence vs single 3-email blast
- 28-42% trial-to-paid on the WhatsApp cohort vs 4-6% email-only
- Books second class in-thread; writes UTM + paid-conversion attribution back to PMS
Trial-to-paid converted · Founding-member tier locked · UTM attributed · PMS updated
Where does your gym marketing automation live?
How gym marketing automation moves trial-to-paid + churn-risk win-back + class-cap waitlist.
Illustrative - outcome ranges modelled on our pilot studios and published benchmarks (Mindbody, Glofox, TeamUp, Wodify). Individual results vary.
Trial-to-paid conversion lift on WhatsApp (vs 4-6% on Mindbody / Glofox email-only baseline)
Churn-risk 8-week member win-back lift (1% → 16% post-launch)
Class-cap waitlist refill rate (Saturday-peak HIIT / spin blocks)
<24h
Median dormant-to-WhatsApp (vs 8-12 weeks before)
+$32-$84k/qtr
Attributed quarterly membership revenue per single-site studio
6-9x
Revenue-per-send vs email reactivation baseline
44%
PT consult adoption on 30-class streak VIP
What gyms on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot studios - names and exact figures composite.
Marcus Bell
Owner + Head Coach, Riverside Strength · 320 members · London CrossFit Box
Glofox shipped a 3-email trial nurture that converted at 5% paid. We layered Seekadu's WhatsApp trial-to-paid drip on top - no email changes - converted another 34% of the same trial cohort inside 7 days. Founding-member $89/mo tier nearly always wins on Day 7 when the AI surfaces the joining offer before the trial expires. First quarter added 88 paid members we'd otherwise have written off.
+34%
Trial-to-paid conversion lift
Day 7 WhatsApp cohort
+88
Net new paid members
first quarter
+£62k/qtr
Membership revenue captured
first quarter
15 min
Setup
to first converted trial
Klara Wolff
Director, Studio Atem · 550 members · Berlin Yoga + Pilates
Churn-risk members were our biggest leak - yogis from 8-12 weeks ago who quietly stopped showing up. The 8-week dormant WhatsApp win-back with a comped recovery class + buddy-back nudge changed it. Reactivation lifted from 1% to 16% on the 1,100-strong cohort. €48k/qtr in membership + class-pack revenue we used to lose to silence and to the chain across the river.
+15%
Dormant win-back lift
1% → 16% post-launch
+€48k/qtr
Reactivated membership revenue
first quarter
<24h
Dormant-to-WhatsApp median
vs 8-12 weeks before
0
Marketing template breaches
since launch
Lucia Ferrer
Owner, Velocity Cycle · 180 members · Madrid Boutique Cycling
Saturday peak spin always hit the 28-bike class-cap by Thursday. Then 4-6 cancellations would hit inside the 12h window and the block would die at 12% backfill - instructor running at half capacity, no upstream membership conversion. Seekadu's waitlist automation refills at 62% within 4 hours. We've recovered €1.8k/wk in Saturday class revenue + the upstream trial bookings from members who got coveted Sat slots.
62%
Class-cap waitlist refill rate
vs 12% unaddressed
+€1.8k/wk
Saturday class revenue recovered
post-launch
+18%
Sat-peak class density
across spin + HIIT blocks
<60s
Waitlist-to-WhatsApp median
vs 6h email baseline
Priya Chen
Owner + Head Trainer, Forge PT · 780 members · NYC Manhattan (Personal Training Studio)
Attendance-streak crossings (10 / 30 / 90 classes) used to slide past unnoticed. Now the AI fires a WhatsApp at the 30-class streak with a complimentary PT consult + Whoop discount + referral invite. 44% accept the PT consult - that's a $400-1,200 personal training upgrade per acceptance. Referral programme also lifted 14%, mostly from streak-VIP members bringing workout buddies.
44%
PT consult adoption rate
on 30-class streak VIP
+14%
Referral programme lift
streak-VIP cohort
+$38k/qtr
PT upgrade attributed revenue
first quarter
0
Marketing template breaches
since launch
Emma Rhodes
Group Owner, Pulse Group · UK Multi-Site (Birmingham + Manchester + Leeds)
Corporate wellness B2B was our highest-LTV cohort but ran completely manually - HR reports built in Excel, attendance nudges sent by the front-desk team. Seekadu's corporate cohort drip runs Mon-Wed-Fri WhatsApp nudges + monthly HR digest. Annual-unlimited memberships from corporate cohort jumped from 11% to 22% of total. £140k/yr cross-site lift on the highest-margin segment we have.
22%
Annual memberships from corporate
vs 11% pre-launch
+£140k/yr
Corporate cohort revenue lift
across 3 sites
+£68k/yr
Cross-site annualised lift
annual-unlimited tier
100%
PMS attribution captured
per cohort conversion
Marcus Bell
Owner + Head Coach, Riverside Strength · 320 members · London CrossFit Box
Glofox shipped a 3-email trial nurture that converted at 5% paid. We layered Seekadu's WhatsApp trial-to-paid drip on top - no email changes - converted another 34% of the same trial cohort inside 7 days. Founding-member $89/mo tier nearly always wins on Day 7 when the AI surfaces the joining offer before the trial expires. First quarter added 88 paid members we'd otherwise have written off.
+34%
Trial-to-paid conversion lift
Day 7 WhatsApp cohort
+88
Net new paid members
first quarter
+£62k/qtr
Membership revenue captured
first quarter
15 min
Setup
to first converted trial
Klara Wolff
Director, Studio Atem · 550 members · Berlin Yoga + Pilates
Churn-risk members were our biggest leak - yogis from 8-12 weeks ago who quietly stopped showing up. The 8-week dormant WhatsApp win-back with a comped recovery class + buddy-back nudge changed it. Reactivation lifted from 1% to 16% on the 1,100-strong cohort. €48k/qtr in membership + class-pack revenue we used to lose to silence and to the chain across the river.
+15%
Dormant win-back lift
1% → 16% post-launch
+€48k/qtr
Reactivated membership revenue
first quarter
<24h
Dormant-to-WhatsApp median
vs 8-12 weeks before
0
Marketing template breaches
since launch
Lucia Ferrer
Owner, Velocity Cycle · 180 members · Madrid Boutique Cycling
Saturday peak spin always hit the 28-bike class-cap by Thursday. Then 4-6 cancellations would hit inside the 12h window and the block would die at 12% backfill - instructor running at half capacity, no upstream membership conversion. Seekadu's waitlist automation refills at 62% within 4 hours. We've recovered €1.8k/wk in Saturday class revenue + the upstream trial bookings from members who got coveted Sat slots.
62%
Class-cap waitlist refill rate
vs 12% unaddressed
+€1.8k/wk
Saturday class revenue recovered
post-launch
+18%
Sat-peak class density
across spin + HIIT blocks
<60s
Waitlist-to-WhatsApp median
vs 6h email baseline
Priya Chen
Owner + Head Trainer, Forge PT · 780 members · NYC Manhattan (Personal Training Studio)
Attendance-streak crossings (10 / 30 / 90 classes) used to slide past unnoticed. Now the AI fires a WhatsApp at the 30-class streak with a complimentary PT consult + Whoop discount + referral invite. 44% accept the PT consult - that's a $400-1,200 personal training upgrade per acceptance. Referral programme also lifted 14%, mostly from streak-VIP members bringing workout buddies.
44%
PT consult adoption rate
on 30-class streak VIP
+14%
Referral programme lift
streak-VIP cohort
+$38k/qtr
PT upgrade attributed revenue
first quarter
0
Marketing template breaches
since launch
Emma Rhodes
Group Owner, Pulse Group · UK Multi-Site (Birmingham + Manchester + Leeds)
Corporate wellness B2B was our highest-LTV cohort but ran completely manually - HR reports built in Excel, attendance nudges sent by the front-desk team. Seekadu's corporate cohort drip runs Mon-Wed-Fri WhatsApp nudges + monthly HR digest. Annual-unlimited memberships from corporate cohort jumped from 11% to 22% of total. £140k/yr cross-site lift on the highest-margin segment we have.
22%
Annual memberships from corporate
vs 11% pre-launch
+£140k/yr
Corporate cohort revenue lift
across 3 sites
+£68k/yr
Cross-site annualised lift
annual-unlimited tier
100%
PMS attribution captured
per cohort conversion
Ready to put gym marketing automation to work on your Mindbody, Glofox, TeamUp, Wodify, ABC, or MotionSoft?
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Gym marketing automation questions, answered.
Everything studio owners + head coaches ask before switching on gym marketing automation.
Book a demo for your gym →Convert every trial. Win back every churn-risk member. Run birthday VIP + attendance-streak + class-cap waitlist on autopilot.
For boutique gym + studio operators juggling 200-1,000 members across class schedules - Gym marketing automation - runs natively on Mindbody, Glofox, TeamUp, Wodify, ABC Financial, MotionSoft. Converts trial-to-paid on Day-7 WhatsApp the day the trial expires, runs churn-risk 8-week member win-back, class-cap waitlist automation, birthday + attendance-streak VIP, corporate wellness B2B drip, personal training upsell on attendance milestones, and referral-programme activation. Sits on top of Mailchimp / Klaviyo email - never replaces them. PMS-to-CRM enrichment on every class. Meta marketing-template rules hard-coded. GDPR member data retention honoured. Live in 15 minutes.
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