Restaurant marketing automation
- regulars comeback + NYE surge, at 90% open rate
Restaurant marketing automation that turns OpenTable, Resy, SevenRooms, and Toast events - dormant diner, regulars at-risk, seasonal menu drop, NYE / Valentine's / Mother's Day surge, birthday VIP - into segment-triggered WhatsApp Business API + Instagram DM + Website widget flows. Reactivates 12-18% of regulars at-risk vs 1.2% on email-only. Runs dormant win-back, seasonal broadcasts, birthday VIP, and NYE surge drips with dynamic menu feed. POS-to-CRM enrichment on top of your PMS - never replaces it.
Bistro Marlowe
Replied in 30 min · 19:42 Tue
Powered by seekadu
Mailchimp comeback opens at 16%
Hospitality email open rate runs 16-22% - the regulars-at-risk window closes long before most diners ever see the comeback touch
5,000+ dormant diners, no win-back
Past one-time covers from 60-180 days ago - sitting in OpenTable / Resy / SevenRooms doing nothing, no re-engagement on a channel that converts
Seasonal menu dies on Instagram
Autumn menu drops on IG, sends an email blast, and midweek covers stay flat. Highest marketing moment of the quarter, worst-handled
NYE / V-Day = manual scramble
Every year the team builds the surge sequence by hand, sends it, watches the open rate slide to 14%, and hopes the doorbuster lands
Trusted by businesses already using Seekadu
What a restaurant year looks like with marketing automation on the line.
The same regulars cadence breaks, the same autumn menu drops, the same NYE inbound surge. The difference is what happens when a regular hasn't booked for 5 Fridays and your Mailchimp drip waits 60 days to send the comeback.
Without Seekadu
Q1 covers slide, no comeback
December was huge, January falls off a cliff. Email comeback to dormant Dec-cover cohort opens at 14%, converts at 0.6%. Midweek covers run at 60% of capacity.
Without Seekadu
Q1 covers slide, no comeback
December was huge, January falls off a cliff. Email comeback to dormant Dec-cover cohort opens at 14%, converts at 0.6%. Midweek covers run at 60% of capacity.
With Seekadu
WhatsApp regulars-at-risk + new-year drip
AI fires WhatsApp the day a regular's cadence breaks. Mid-Jan dormant-Dec cohort gets segmented new-year menu touch. 14% reactivation.
Without Seekadu
Email V-Day drip = 9% conversion
Static V-Day menu email goes out 14 days before. Open rate 18%, click 4%, conversion 9%. Prix-fixe slots half-full.
Without Seekadu
Email V-Day drip = 9% conversion
Static V-Day menu email goes out 14 days before. Open rate 18%, click 4%, conversion 9%. Prix-fixe slots half-full.
With Seekadu
10-day surge drip on WhatsApp + IG
Pre-set 10-day → 3-day → day-of doorbuster drip. Dynamic prix fixe + deposit + cancellation per slot. Day-of doorbuster sells out last covers in 70 min.
Without Seekadu
Terrace empty on Tue / Wed
Weekend terrace packed, midweek empty. Seasonal terrace menu lives on IG. Last-minute weekday slot value unclaimed.
Without Seekadu
Terrace empty on Tue / Wed
Weekend terrace packed, midweek empty. Seasonal terrace menu lives on IG. Last-minute weekday slot value unclaimed.
With Seekadu
Seasonal menu drop + midweek targeting
Past-cover diners segmented by weekday-availability + terrace preference. WhatsApp targeted Tue / Wed terrace touch. +28% midweek cover lift.
Without Seekadu
NYE booked solo, leftover slots cold
Maître d' books NYE by phone + Resy. After 23:00 Dec 27, last few slots cold. Email last-chance opens at 12%.
Without Seekadu
NYE booked solo, leftover slots cold
Maître d' books NYE by phone + Resy. After 23:00 Dec 27, last few slots cold. Email last-chance opens at 12%.
With Seekadu
NYE surge drip + dormant-cohort doorbuster
Day-of doorbuster WhatsApp to past-NYE-booker + dormant-cohort. 22 covers sold in 70 min. Anniversary + dietary captured in-thread.
Want this year-round lifecycle for your restaurant?
What your restaurant marketing automation actually knows.
Plug into OpenTable, Resy, SevenRooms, Tock, Toast, Square, or Lavu. Restaurant marketing automation reads cover events, party + cover size, spend per cover, allergen + dietary, occasion, channel source - segments by visit cadence, spend band, weekday-vs-weekend, season, dormant cohort - and triggers WhatsApp Business API, Instagram DM, Facebook Messenger, website widget, and Business Page flows. POS-to-CRM enrichment runs continuously. Honours transactional vs marketing message rules. Ties every send back to UTM + attributed cover revenue.
Reservation + cover events
Live read from OpenTable / Resy / SevenRooms / Tock / Toast Tables / Square / Lavu - booked, walked, cancelled, no-show, deposit-held, anniversary cover, large-party.
Diner + cadence segments
Cadence bands (weekly, fortnightly, monthly, seasonal), spend deciles, weekday vs weekend, anniversary cohort, dormant timestamp, original UTM source.
Dynamic menu feed
Live prix fixe + à la carte + tasting menu + allergen flags per diner segment. Drives seasonal menu drop + NYE doorbuster + birthday VIP + comeback messages.
Allergen + dietary record
Per-diner allergen note (nut, dairy, gluten, shellfish), vegan / vegetarian / gluten-free / halal / kosher preference. Flagged to kitchen on every reservation.
Attribution + POS-to-CRM
Per-flow + per-segment + per-channel cover revenue attribution. Mailchimp / Klaviyo / Toast Email read-side so existing email segments stay the source of truth. POS-to-CRM enrichment automatic on every cover.
Seekadu AI
Trained
Reservation events
OpenTable + 6
Diner segments
Cadence + spend
Cover history
Weekday vs weekend
Allergen + dietary
Per-diner record
Birthday + anniversary
POS-enriched
Regulars at-risk
Cadence-break detect
Seasonal menus
Dynamic feed
Surge calendar
NYE / V-Day / M-Day
Every lifecycle moment - triggered + attributed.
From a 73-day dormant diner to an NYE-night doorbuster - restaurant marketing automation handles every lifecycle moment with full UTM attribution + PMS cover-record sync.
5,000 dormant diners → segmented WhatsApp win-back at 4-9% reactivation.
Most full-service restaurants sit on 4,000-18,000 diners in OpenTable, Resy, or SevenRooms who came once or twice and went dormant past the 60-90 day mark. The classic email comeback hits a 14% open rate and a 0.6% conversion. Restaurant marketing automation reads the cover history, segments by last-visit cover + spend band + season + allergen note + original UTM source, and sends tailored "we miss you / here's the new autumn menu" WhatsApp touches per segment. Reactivation runs 4-9% - that's 200-720 dormant diners back from a 5,000-cohort base.
- Scans OpenTable / Resy / SevenRooms / Toast customer table for 60-90d dormant cohort
- Segments by last-visit cover size, spend band, season, allergen note, UTM source
- Tailored "new seasonal menu / your usual table's open" WhatsApp touches per segment
- 4-9% reactivation rate vs 0.6% for email-only comeback flows
- Per-segment attribution: which dormant pool reactivates + cover revenue per send
Dormant reactivated · 73-day cohort re-engaged · 4-cover reservation · Anniversary flagged
Where does your restaurant marketing automation live?
How restaurant marketing automation moves regulars comeback + dormant win-back + NYE surge.
Illustrative - outcome ranges modelled on our pilot restaurants and published benchmarks (OpenTable, Resy, SevenRooms, Toast). Individual results vary.
Regulars-at-risk reactivation on WhatsApp (vs 1.2% email-only baseline)
Midweek cover lift on seasonal menu drop broadcast (vs IG-only)
Birthday VIP adoption rate (vs <6% on email-only)
<24h
Median cadence-break-to-WhatsApp (vs 4-6 weeks before)
+$8k-$34k/qtr
Attributed quarterly cover revenue lift at pilot restaurants
4-9x
Revenue-per-send vs email comeback baseline
4.4x
NYE revenue-per-send vs email-only baseline
What restaurants on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot restaurants - names and exact figures composite, not individual customer quotes.
James Marlowe
Owner-Chef, Bistro Marlowe · 48 covers · London
Our Mailchimp comeback emails opened at 16%, reactivated 0.8% of regulars. We layered Seekadu's WhatsApp regulars-at-risk drip on top - no email changes - reactivated another 14% of cadence-broken regulars inside 30 days. Midweek covers up 34%. First quarter paid back the platform 9x.
+14%
Regulars reactivation
45-90d at-risk segment
+34%
Midweek cover lift
Tue / Wed / Thu post-launch
9.1x
Revenue-per-send vs email
WhatsApp comeback drip
15 min
Setup
to first reactivated regular
Théo Beaumont
Owner-Chef, Le Comptoir Bleu · 72 covers · Lyon
We knew our regulars cadence broke 4-6 weeks before we ever noticed. Now Seekadu fires a WhatsApp the day cadence breaks. Reactivation moved from 1.2% on email to 14% on WhatsApp. LTV per regular up 38% inside two quarters.
+14%
Regulars-at-risk reactivation
1.2% → 14% post-launch
+38%
Regular LTV lift
first two quarters
<24h
Cadence-break-to-WhatsApp
vs 4-6 weeks before
0
Marketing template breaches
since launch
Sofia Olivera
Owner, Casa Olivera · 36 covers · Barcelona
Autumn menu drops used to live on Instagram and die in the email inbox. Midweek covers stayed flat. We segmented past-cover diners by allergen + occasion + weekday slot, fired targeted WhatsApp - Tuesday 20:00 for the mushroom risotto fans, Wednesday for the vegan tasting cohort. Midweek up 28%.
+28%
Midweek cover lift
Tue / Wed / Thu
+€8.2k/mo
Seasonal menu revenue
first quarter post-launch
47%
Open rate on seasonal touch
vs 18% IG-only
0
Allergen mis-fires
kitchen-flagged 100% of dietary
Camille Roux
Owner, Maison Verte · 90 covers · Paris
NYE 2024 we ran the standard email drip - three sends, decent revenue. NYE 2025 we layered Seekadu's surge drip on WhatsApp + IG DM with dynamic prix-fixe + deposit + cancellation rules per slot. Revenue-per-send 4.4x email baseline. Day-of doorbuster sold out the last 22 covers in 70 minutes.
4.4x
NYE revenue-per-send
vs email baseline
+68%
NYE total revenue
2025 vs 2024
70 min
Doorbuster sellout time
last 22 covers gone
+€34k
Attributed NYE revenue
WhatsApp + IG drip
Marcus Thompson
Owner, Salt & Cedar · 60 covers · Williamsburg NY
Birthday VIP was the single biggest move. POS-to-CRM enrichment hooked the birthday field from Resy. Seven days before, AI WhatsApps with chef's-table + champagne-on-the-house. Adoption 47%. Birthday cover spend per cover ran 2.1x our everyday average.
47%
Birthday VIP adoption
vs <6% email baseline
2.1x
Spend per cover
birthday vs everyday
+$22k/qtr
Birthday revenue lift
first quarter
100%
Dietary flagged to kitchen
before service
James Marlowe
Owner-Chef, Bistro Marlowe · 48 covers · London
Our Mailchimp comeback emails opened at 16%, reactivated 0.8% of regulars. We layered Seekadu's WhatsApp regulars-at-risk drip on top - no email changes - reactivated another 14% of cadence-broken regulars inside 30 days. Midweek covers up 34%. First quarter paid back the platform 9x.
+14%
Regulars reactivation
45-90d at-risk segment
+34%
Midweek cover lift
Tue / Wed / Thu post-launch
9.1x
Revenue-per-send vs email
WhatsApp comeback drip
15 min
Setup
to first reactivated regular
Théo Beaumont
Owner-Chef, Le Comptoir Bleu · 72 covers · Lyon
We knew our regulars cadence broke 4-6 weeks before we ever noticed. Now Seekadu fires a WhatsApp the day cadence breaks. Reactivation moved from 1.2% on email to 14% on WhatsApp. LTV per regular up 38% inside two quarters.
+14%
Regulars-at-risk reactivation
1.2% → 14% post-launch
+38%
Regular LTV lift
first two quarters
<24h
Cadence-break-to-WhatsApp
vs 4-6 weeks before
0
Marketing template breaches
since launch
Sofia Olivera
Owner, Casa Olivera · 36 covers · Barcelona
Autumn menu drops used to live on Instagram and die in the email inbox. Midweek covers stayed flat. We segmented past-cover diners by allergen + occasion + weekday slot, fired targeted WhatsApp - Tuesday 20:00 for the mushroom risotto fans, Wednesday for the vegan tasting cohort. Midweek up 28%.
+28%
Midweek cover lift
Tue / Wed / Thu
+€8.2k/mo
Seasonal menu revenue
first quarter post-launch
47%
Open rate on seasonal touch
vs 18% IG-only
0
Allergen mis-fires
kitchen-flagged 100% of dietary
Camille Roux
Owner, Maison Verte · 90 covers · Paris
NYE 2024 we ran the standard email drip - three sends, decent revenue. NYE 2025 we layered Seekadu's surge drip on WhatsApp + IG DM with dynamic prix-fixe + deposit + cancellation rules per slot. Revenue-per-send 4.4x email baseline. Day-of doorbuster sold out the last 22 covers in 70 minutes.
4.4x
NYE revenue-per-send
vs email baseline
+68%
NYE total revenue
2025 vs 2024
70 min
Doorbuster sellout time
last 22 covers gone
+€34k
Attributed NYE revenue
WhatsApp + IG drip
Marcus Thompson
Owner, Salt & Cedar · 60 covers · Williamsburg NY
Birthday VIP was the single biggest move. POS-to-CRM enrichment hooked the birthday field from Resy. Seven days before, AI WhatsApps with chef's-table + champagne-on-the-house. Adoption 47%. Birthday cover spend per cover ran 2.1x our everyday average.
47%
Birthday VIP adoption
vs <6% email baseline
2.1x
Spend per cover
birthday vs everyday
+$22k/qtr
Birthday revenue lift
first quarter
100%
Dietary flagged to kitchen
before service
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Restaurant questions, answered.
Everything restaurant owners + GMs ask before switching on restaurant marketing automation.
Book a demo for your restaurant →Reactivate every regular. Win back every dormant diner. Run NYE on autopilot.
For 30-80 cover indie restaurant operators losing Friday-night DMs to silence - Restaurant marketing automation - runs natively on OpenTable, Resy, SevenRooms, Tock, Toast, Square, Lavu. Reactivates regulars on WhatsApp the day cadence breaks, runs dormant diner win-back, seasonal menu drops, birthday VIP, and NYE / Valentine's / Mother's Day surge drips. Sits on top of Mailchimp / Klaviyo / Toast Email - never replaces them. POS-to-CRM enrichment on every cover. Transactional vs marketing template rules hard-coded. Live in 15 minutes.
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