CRM for restaurants
- diner record + reservation + POS - one source
CRM for restaurants powered by AI - captures every diner touchpoint across WhatsApp, Instagram, the website widget, and the reservation flow, and writes enriched guest-engagement data back to your reservation system and POS in real time. Built for independent restaurants, casual chains, fine-dining, and hotel restaurants on OpenTable, Resy, and SevenRooms (diner profiles + cover history) with Toast, Square, and Lavu (POS check-spend + loyalty earn-and-burn). Regulars + birthday VIP automation on a 14-day forward window, allergen + dietary preference tagging surfaced on the maître d' tablet + kitchen pass, dormant 60-day comeback drips reactivating 6-12% of lapsed diners, post-visit NPS routing into Toast Loyalty / Square Loyalty for promoters and 24h manager service recovery for detractors. GDPR DPA on Pro+ plans. POS-to-CRM enrichment in a single diner record - no flipping between systems, no manual lookup at the front of house.
Trattoria Olive
Replied in 22 seconds · 16:14 Wed
Powered by seekadu
Regulars database on a clipboard
Maître d' flips between OpenTable, Toast, and a paper book to figure out who's a regular - 9 hours of admin a week and the front-of-house experience feels generic
Birthdays missed
600 regulars on the diner panel, nobody scans for upcoming birthdays. Highest-margin trigger goes unused - chefs lose the chance to surprise, regulars drift to the bistro down the road
Dormant diners forgotten
1,800 diners on the panel, 720 haven't been in for 60+ days. No comeback drip, no personal note, no seasonal hook - $4k-$9k of monthly cover revenue evaporates
Allergens on a paper clipboard
One miss at the pass and the restaurant is one bad ticket away from a cross-contamination incident - guest safety and liability are both at risk
Trusted by businesses already using Seekadu
What a restaurant service week looks like with CRM for restaurants on the line.
The same diner touchpoints arrive. The difference is what happens when regulars are flagged at arrival, birthdays trigger a chef's gift, dormants get a personal comeback drip, allergens never miss the pass, and NPS routes promoters into loyalty + detractors to the manager.
Without Seekadu
Dormant scan = 0 outreach
1,800 diners on the SevenRooms panel. 720 last visited 60+ days ago. Nobody runs the comeback scan. Friday + Saturday covers down 18% vs same week last year.
Without Seekadu
Dormant scan = 0 outreach
1,800 diners on the SevenRooms panel. 720 last visited 60+ days ago. Nobody runs the comeback scan. Friday + Saturday covers down 18% vs same week last year.
With Seekadu
Comeback drip at 9.2% reactivation
AI scans POS history Mon morning, segments by AOV tier, sends personal note from Chef referencing last meal + seasonal hook. 66 covers reactivated in 90 days.
Without Seekadu
Anna walks in unrecognized
Anna's 6th cover this year. Marco at the maître d' stand has her on table 12 but doesn't see her birthday is next Tuesday. No chef gift. No personal touch. Generic experience.
Without Seekadu
Anna walks in unrecognized
Anna's 6th cover this year. Marco at the maître d' stand has her on table 12 but doesn't see her birthday is next Tuesday. No chef gift. No personal touch. Generic experience.
With Seekadu
Tablet flags regular + birthday
AI surfaces 'Anna · 6th cover · gluten-free · birthday Tue · usual table 12' on Marco's tablet at arrival. Chef Luca sends a tasting glass - Anna books Sat for the birthday on the spot.
Without Seekadu
Allergen at the pass
Mark's party arrives. Severe nut allergy was mentioned in the original WhatsApp 5 days ago but lives in a chat the kitchen never sees. Pass sends a dish with hazelnut oil. Near-miss.
Without Seekadu
Allergen at the pass
Mark's party arrives. Severe nut allergy was mentioned in the original WhatsApp 5 days ago but lives in a chat the kitchen never sees. Pass sends a dish with hazelnut oil. Near-miss.
With Seekadu
Tag flagged on profile + ticket
AI logged Mark's nut allergy in the Resy profile when he WhatsApped 5 days ago. Tablet flagged at arrival. Kitchen ticket shows the allergen badge. Safe service.
Without Seekadu
NPS lives in a Google form
Friday + Saturday covers run 60 services. NPS form sent via email - 4% response. Manager finds out 4 days later that table 18 had a problem. Service recovery window closed.
Without Seekadu
NPS lives in a Google form
Friday + Saturday covers run 60 services. NPS form sent via email - 4% response. Manager finds out 4 days later that table 18 had a problem. Service recovery window closed.
With Seekadu
WhatsApp NPS 2h post-cover
AI sends 1-question WhatsApp 2h after each cover. 73% of NPS 10s join loyalty one-tap. Detractor routes to manager with full diner context - service recovery within 24h.
Want this service week for your restaurant?
What your CRM for restaurants actually knows.
Plug into OpenTable, Resy, or SevenRooms (diner profiles + cover history) and Toast, Square, or Lavu (POS check-spend + loyalty). CRM for restaurants reads your diner panel, allergen taxonomy, birthday triggers, regulars database, loyalty earn-and-burn rules, and escalation protocols - and converts every diner touchpoint into an enriched, allergen-flagged, AOV-tiered, recognition-routed diner record.
Diner panel + cover history
Per-diner profile: party-size, AOV tier, last 5 covers, table preference, maître d' notes, source channel - pulled from OpenTable / Resy / SevenRooms + Toast / Square / Lavu.
Allergen + dietary taxonomy
Gluten-free, nut allergy, shellfish, vegan, kosher, halal, dairy intolerance, sulfite sensitivity - captured in chat, written to diner profile, surfaced on tablet + kitchen pass.
Birthday + VIP triggers
14-day forward scan, AOV-tier segmented, chef's gift offer template per tier, one-tap booking with regular table held when available.
Dormant + comeback cohorts
60-day and 90-day dormant detection on POS history, AOV-tier segmented, personal note from chef / maître d' referencing last meal, seasonal menu hook.
Loyalty + NPS routing
Toast Loyalty / Square Loyalty earn-and-burn rules, 1-question NPS post-cover, promoter → loyalty, detractor → manager 24h, advocate tag for future campaigns.
Seekadu AI
Trained
Diner panel + cover history
Per cover
Allergen + dietary tags
95% retention
Birthday + VIP triggers
Day 1 · Day 7 · Day 14
Dormant comeback cohorts
60d / 90d
Regulars database
AOV-tiered
Loyalty earn-and-burn
Toast / Square
Languages
30+ auto-detect
GDPR DPA
On Pro · Scale · Custom
Every diner touchpoint - captured + routed safely.
From a Monday dormant scan to a Saturday birthday VIP arrival - CRM for restaurants handles every diner moment with allergen-safe guardrails and full reservation + POS write-back.
Reservation profile + POS check history - stitched into one diner record.
POS-to-CRM enrichment is the highest-leverage operation in a restaurant CRM. The AI reads diner profiles on OpenTable / Resy / SevenRooms (name, party-size, allergen tags, maître d' notes, last 5 covers) and stitches them to POS check history on Toast / Square / Lavu (AOV, favourite items, loyalty tier, last visit). The enriched record writes back to both systems. Maître d' tablet surfaces a returning-regular flag the moment Anna books table 12 again - no manual lookup, no flipping between screens.
- Stitches OpenTable / Resy / SevenRooms diner profile to Toast / Square / Lavu check history
- Captures allergen tags, party-size, table preference, maître d' notes
- Writes enriched record back to reservation + POS - single source of guest truth
- Returning-regular flag surfaces on maître d' tablet at arrival
- AOV tier + last-visit recency segmented for downstream campaign + birthday triggers
Diner profile enriched · Allergen logged · Regular flagged · Chef gift queued
Where does your CRM for restaurants live?
How CRM for restaurants moves regulars + birthday VIP + dormant reactivation.
Illustrative - outcome ranges modelled on our pilot restaurants and published industry benchmarks (OpenTable, SevenRooms, Toast, Square, National Restaurant Association). Individual results vary.
Regular-cover share lift via birthday VIP + recognition (typical 31% → 41% over 6 months)
Birthday VIP booking conversion on 14-day forward window
Dormant 60-day diner reactivation on AOV-segmented WhatsApp comeback drip
96%
Allergen-tag retention across recurring guests
0
Cross-contamination incidents since launch - tags flagged at pass
−9h/wk
Maître d' admin saved via POS-to-CRM enrichment
8+ lang
Auto-detected for diverse diner panels
What restaurants on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot restaurants - names and exact figures composite, not individual diner quotes.
Roma Bianchi
GM, Trattoria Olive · 48 covers · Rome
We had 600 regulars whose birthdays we never knew were coming. The AI runs the 14-day scan on OpenTable diner data, segments by AOV, sends the personalised WhatsApp with Chef Luca's tasting offer. 47% of them book the birthday. Regular-cover share went from 31% to 41% in 6 months - and the maître d' tablet flags every returning diner the moment they walk in.
+28%
Regular-cover share lift
31% → 41% in 6 months
47%
Birthday VIP conversion
14-day window
+€84k/yr
Birthday + regulars revenue
post-launch
15 min
Setup
to first auto recognition
Diego Hernández
Owner, Casa Lupita · 72 covers · Madrid
1,800 diners on the SevenRooms panel - 720 hadn't visited in 60+ days, just sitting there. The AI runs the comeback drip with a personal note from Chef + a seasonal menu hook. 9.2% reactivation in 90 days. That's 66 covers back on the books, and we finally know which dormant cohort is worth chasing again.
9.2%
Dormant 60d reactivation
90 days post-launch
66
Covers reactivated
from 720 dormant cohort
+€38k/yr
Revenue recovered
comeback drip
<3 min
Latency
scan to WhatsApp send
Camille Laurent
Maître d', Bistro Lumière · 36 covers · Paris
Allergens used to be on a paper clipboard at the pass. One miss and we'd be in serious trouble. Now every allergen tag gets captured in chat, written to the Resy diner profile, surfaces on my tablet + the kitchen pass ticket. 96% retention across recurring guests. The peace of mind alone is worth it - and we've never had a near-miss since.
96%
Allergen-tag retention
across recurring guests
0
Cross-contamination incidents
since launch
100%
Tickets flagged at pass
for tagged diners
−5h/wk
Maître d' allergen admin
automated
João Pereira
Director, Pier 8 Tasting Room · 90 covers · Lisbon
NPS used to live in a Google form nobody filled in. Now the AI sends 1 question after every cover, 2 hours later. 73% of NPS 10s join the loyalty on one tap. Toast Loyalty enrolment 4× what it was on the tablet sign-up. Detractors go straight to me with full diner context - I can do real service recovery within 24h, not 4 days.
73%
Loyalty enrolment
NPS 10 promoters one-tap
4×
Toast Loyalty enrol rate
vs tablet sign-up baseline
<24h
Detractor service recovery
vs 4d baseline
+€52k/yr
Loyalty AOV lift
earn-and-burn track
Yuki Tanaka
Founder, Sakura House · 60 covers · São Paulo
We run 14 covers per service, 6 services a week. Maître d' used to flip between OpenTable, Toast, and a clipboard to figure out who's a regular. Now the enrichment writes one profile and the tablet flags it on arrival - 'Anna, 6th cover this year, gluten-free, table 12'. Saves 9 hours of admin a week and our regulars feel known again.
−9h/wk
Maître d' admin saved
POS-to-CRM enrichment
100%
Regulars flagged at arrival
via tablet enrichment
+€68k/yr
Regulars revenue lift
recognition-driven
5 lang
Auto-detected
Portuguese / Japanese / EN / ES / IT
Roma Bianchi
GM, Trattoria Olive · 48 covers · Rome
We had 600 regulars whose birthdays we never knew were coming. The AI runs the 14-day scan on OpenTable diner data, segments by AOV, sends the personalised WhatsApp with Chef Luca's tasting offer. 47% of them book the birthday. Regular-cover share went from 31% to 41% in 6 months - and the maître d' tablet flags every returning diner the moment they walk in.
+28%
Regular-cover share lift
31% → 41% in 6 months
47%
Birthday VIP conversion
14-day window
+€84k/yr
Birthday + regulars revenue
post-launch
15 min
Setup
to first auto recognition
Diego Hernández
Owner, Casa Lupita · 72 covers · Madrid
1,800 diners on the SevenRooms panel - 720 hadn't visited in 60+ days, just sitting there. The AI runs the comeback drip with a personal note from Chef + a seasonal menu hook. 9.2% reactivation in 90 days. That's 66 covers back on the books, and we finally know which dormant cohort is worth chasing again.
9.2%
Dormant 60d reactivation
90 days post-launch
66
Covers reactivated
from 720 dormant cohort
+€38k/yr
Revenue recovered
comeback drip
<3 min
Latency
scan to WhatsApp send
Camille Laurent
Maître d', Bistro Lumière · 36 covers · Paris
Allergens used to be on a paper clipboard at the pass. One miss and we'd be in serious trouble. Now every allergen tag gets captured in chat, written to the Resy diner profile, surfaces on my tablet + the kitchen pass ticket. 96% retention across recurring guests. The peace of mind alone is worth it - and we've never had a near-miss since.
96%
Allergen-tag retention
across recurring guests
0
Cross-contamination incidents
since launch
100%
Tickets flagged at pass
for tagged diners
−5h/wk
Maître d' allergen admin
automated
João Pereira
Director, Pier 8 Tasting Room · 90 covers · Lisbon
NPS used to live in a Google form nobody filled in. Now the AI sends 1 question after every cover, 2 hours later. 73% of NPS 10s join the loyalty on one tap. Toast Loyalty enrolment 4× what it was on the tablet sign-up. Detractors go straight to me with full diner context - I can do real service recovery within 24h, not 4 days.
73%
Loyalty enrolment
NPS 10 promoters one-tap
4×
Toast Loyalty enrol rate
vs tablet sign-up baseline
<24h
Detractor service recovery
vs 4d baseline
+€52k/yr
Loyalty AOV lift
earn-and-burn track
Yuki Tanaka
Founder, Sakura House · 60 covers · São Paulo
We run 14 covers per service, 6 services a week. Maître d' used to flip between OpenTable, Toast, and a clipboard to figure out who's a regular. Now the enrichment writes one profile and the tablet flags it on arrival - 'Anna, 6th cover this year, gluten-free, table 12'. Saves 9 hours of admin a week and our regulars feel known again.
−9h/wk
Maître d' admin saved
POS-to-CRM enrichment
100%
Regulars flagged at arrival
via tablet enrichment
+€68k/yr
Regulars revenue lift
recognition-driven
5 lang
Auto-detected
Portuguese / Japanese / EN / ES / IT
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Restaurant operator questions, answered.
Everything GMs + owners + maître d's ask before switching on CRM for restaurants.
Book a demo for your restaurant →Recognize every regular. Book every birthday. Reactivate every dormant diner.
For 30-80 cover indie restaurant operators losing Friday-night DMs to silence - CRM for restaurants - runs natively on OpenTable, Resy, SevenRooms (diner profiles) with Toast, Square, Lavu (POS + loyalty). Regulars + birthday VIP on a 14-day forward scan, allergens flagged on tablet + kitchen pass, dormant 60-day comeback drips reactivating 6-12%, post-visit NPS routing promoters into Toast Loyalty / Square Loyalty and detractors to manager 24h service recovery. GDPR DPA on Pro and Enterprise plans. POS-to-CRM enrichment in one diner record - no flipping between systems, no clipboard at the maître d' stand. Live in 15 minutes.
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