Lead generation for agencies
- RFP triage in 38 seconds
Lead generation for agencies - AI qualifies every RFP, email reply, referral intro, and LinkedIn DM in 38 seconds, routes briefs to the right vertical-specialism POD, books chemistry meetings with the new-business lead, runs a pitch-to-proposal follow-up drip, and re-activates case-study dormant prospects. White-label reseller workspace runs under your agency's brand for retained clients. Live in 15 minutes.
Aurora Studio
Replied in 38 seconds · 17:38 Fri
Powered by seekadu
Friday-afternoon RFPs → Monday rot
Brief lands 17:38 Friday, sits until Monday 09:30 - three competitor shops already replied with first thinking
Senior-decision-maker email replies die
Highest-quality channel, lowest read rate - CMO referrals lost in subject-line noise, win-rate halves
POD leads burn hours on bad-fit briefs
Sub-floor £15k inquiries reach senior strategists because nothing filters them - pitch capacity gone
1,200 dormant RFP runners-up rot in our CRM
Pitches lost 18 months ago, conference leads, retainer asks - sitting in CRM, no one re-engages
Trusted by businesses already using Seekadu
What an agency week looks like with lead generation for agencies on the line.
The same RFPs, email replies, and referrals arrive. The difference is what happens when a Series B fintech brief lands Friday at 17:38 and your team is already at the pub.
Without Seekadu
RFP inbox triage - 40 messages
Monday morning, 40 weekend RFPs in the new-business inbox. Account director triages by hand for 90 minutes. By the time bad-fit asks are filtered, 6 in-scope briefs have cooled.
Without Seekadu
RFP inbox triage - 40 messages
Monday morning, 40 weekend RFPs in the new-business inbox. Account director triages by hand for 90 minutes. By the time bad-fit asks are filtered, 6 in-scope briefs have cooled.
With Seekadu
AI triaged 40 → 12 in-scope by 09:14
AI parsed all 40 weekend RFPs, filtered 28 sub-floor / out-of-vertical asks with polite brand-voice declines, queued 12 in-scope briefs with vertical-tagged POD assignment for Monday standup.
Without Seekadu
Pitch follow-up forgotten
Tuesday's chemistry meeting went well. Proposal sits in draft. By Wednesday afternoon Sarah's in another pitch and forgot to send the recap. Prospect cools, signs with the agency that followed up.
Without Seekadu
Pitch follow-up forgotten
Tuesday's chemistry meeting went well. Proposal sits in draft. By Wednesday afternoon Sarah's in another pitch and forgot to send the recap. Prospect cools, signs with the agency that followed up.
With Seekadu
Drip touch 1 of 4 sent
AI sent Tuesday recap email with the brand-system mood board attached, scheduled Thursday teaser, Monday case-study touch, Friday revision check-in.
Without Seekadu
Sub-floor brief eats POD lead's afternoon
MD takes 90-min call with a £15k project inquiry - should have been auto-declined. Real briefs (3 of them) sit waiting.
Without Seekadu
Sub-floor brief eats POD lead's afternoon
MD takes 90-min call with a £15k project inquiry - should have been auto-declined. Real briefs (3 of them) sit waiting.
With Seekadu
Pre-qualified filter active
AI filtered the £15k brief out with a polite 'here's what fits your range + referral' message. MD's calendar = 100% qualified pitches above retainer floor.
Without Seekadu
1,200 RFP runners-up rot in our CRM
Pitches lost 18 months ago, conference leads, retainer asks. Sitting in our CRM, getting newsletter emails. Pipeline gone.
Without Seekadu
1,200 RFP runners-up rot in our CRM
Pitches lost 18 months ago, conference leads, retainer asks. Sitting in our CRM, getting newsletter emails. Pipeline gone.
With Seekadu
Case-study reactivation drip
AI segments by vertical + retainer band, sends tailored 'what we've shipped' messages. 11% re-engage → +132 conversations → +5 retainers → +€380k ARR.
Want this new-business week for your agency?
What your lead generation for agencies AI actually knows.
Sits alongside Copper, Pipedrive, Streak, or your existing CRM. Lead generation for agencies reads your vertical specialisms, case-study library tagged per sector, POD roster, retainer minimums, AOR conflict list, and dormant-CRM cohorts - and converts every RFP + email reply + referral intro + dormant runner-up into a qualified, POD-routed, CRM-tagged retainer opportunity.
Vertical specialism matrix
Per-POD specialism (fintech, SaaS, retail, CPG, healthtech, B2B services) × service mix (brand, GTM, paid, content, design systems) with relevant case studies per cell.
POD roster + capacity
Per-POD lead, vertical specialism, current capacity, retainer band, white-label reseller-client portfolio if applicable.
Retainer + project minimums
Retainer floor (£8-£25k/month typical), project minimum, in-scope verticals, out-of-scope referral partners, scope-adjustment pricing bands.
CRM + PM tools
Notion, Airtable, Monday.com, Asana, ClickUp, Workamajig (CRM exports for Copper, Pipedrive, Streak, or equivalent) for retainer-client status reads.
AOR conflict list + per-client isolation
Per-client knowledge-base isolation, AOR conflict screening (Pepsi today / Coke tomorrow auto-block), NDA-flagged work handled correctly, IPA generative-AI guidance aligned.
Seekadu AI
Trained
Vertical specialisms
Per POD
Case-study library
Per vertical + service
POD roster
Per specialism + capacity
Retainer + project minimums
Per scope band
CRM + PM tools
Notion + Asana
AOR conflict list
Per client / sector
Languages
30+ auto-detect
Per-POD win-rate
Vertical-tagged
Every new-business brief moment - automated.
From a Friday 17:38 RFP to a Tuesday chemistry-meeting follow-up to a 18-month-cold case-study reactivation - lead generation for agencies handles every brief moment with full CRM write-back.
Friday-afternoon RFPs qualified before Monday morning.
A Series B fintech RFP lands in your new-business inbox Friday at 17:38 - brand refresh + GTM positioning, £150-200k, Q2 kickoff. Without lead generation for agencies it sits until Monday 09:30, by which time three competitor shops have already replied with first thinking. The AI parses the brief (PDF / DOCX / Notion / web form), asks vertical specialism + retainer minimum + decision-maker + current AOR clarifiers, scores fit, and books Sarah (fintech POD lead) for Monday or Tuesday with the qualified brief pre-loaded into your CRM.
- Parses RFP attachments (PDF / DOCX / Notion / web form) for scope + budget + timeline
- Asks clarifying questions (decision-maker, current AOR, vertical specialism, retainer minimum)
- Scores against minimum-engagement criteria (retainer floor, in-scope verticals, POD capacity)
- Books chemistry meeting with right POD lead per vertical specialism
- Writes qualified brief - export-ready for your CRM (Copper, Pipedrive, Streak, or equivalent)
Brief qualified · Investor-intro flagged · POD routed · CRM tagged
Where does your lead generation for agencies live?
How lead generation for agencies moves RFP wins + pitch conversion + reseller MRR.
Illustrative - outcome ranges modelled on our pilot agencies and published industry benchmarks (Mirren Live, HBR, RSW/AgencySearch new-business studies, IPA generative-AI guidance). Individual results vary.
RFP win rate (4/10 baseline → 9/10 post-AI with Friday-RFP catch + vertical-specialism routing)
Pitch-to-proposal conversion (22% baseline → 38% post-AI with 4-touch follow-up drip)
Case-study reactivation rate in first 90 days from vertical-tailored emails
38s
Median speed-to-brief (vs 60h+ Friday-to-Monday baseline)
+£280k-£420k
New retainer ARR per 90 days
£60-£300k
Reseller MRR uplift across 6-12 white-labelled retainers
8+ lang
Auto-detected for EU + LATAM + APAC RFP briefs
What agencies on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot agencies - names and exact figures composite, not individual customer quotes.
Sarah Mitchell
Founder, Aurora Studio · 12-FTE · London
Friday-afternoon RFPs were killing us - by Monday morning three other shops had replied with first thinking. Lead generation for agencies parses the brief, qualifies in 38 seconds, books me Monday with the brief pre-loaded. We win 9 out of 10 RFPs we engage on now.
9/10
RFP win rate post-AI
vs 4/10 baseline
−99.9%
Speed-to-brief
60h → 38s
+£420k
Retainer ARR lift
first 90 days
15 min
Setup
to first qualified brief
James Cohen
MD, Brightline Agency · 8-FTE · NY
We added a white-label reseller line on top of our retained creative work. The AI runs the qualified-inbound layer for 8 retained clients under Brightline branding. £180k MRR new line in 9 months - basically a second agency built on the same team.
£180k
New reseller MRR
across 8 retainers
8
White-labelled clients
in multi-tenant workspace
15 min
Per-client onboarding
to first qualified inbound
100%
AOR conflicts screened
pre-acknowledgement
Camille Laurent
Owner, Atelier Brand · 22-FTE · Paris
1,200 RFP runners-up sitting in our CRM for 18 months doing nothing. The AI segmented by vertical, sent tailored 'what we've shipped' messages with our new case studies. 11% re-engaged - 132 conversations, 5 closed retainers, €380k new ARR.
11%
Dormant reactivation rate
90 days
132
Re-engaged prospects
from 1,200 dormant
5
Closed retainers
from case-study reactivation
+€380k/yr
Retainer ARR
first year
Lucia Martín
Founder, Casa Creativa · 5-FTE · Madrid
Our pitch-to-proposal conversion was the bottleneck - chemistry meetings went well, proposals sat in draft, prospects went cold. The follow-up drip runs 4 touches without senior team thinking about it. Proposal conversion went from 22% to 38% in one quarter.
+73%
Pitch-to-proposal conversion
22% → 38%
+€280k/yr
New retainer ARR
post-launch
0
Manual follow-ups missed
since launch
4
Touches per drip
auto-generated brand voice
Lucas Müller
MD, Northwind Network · 16-FTE · Berlin
Vertical specialism routing was the single biggest unlock. Briefs auto-route to the POD that knows the vertical - out-of-vertical asks get a polite decline + partner referral. Senior team only meets briefs that fit our book-of-business. Win-rate on pitched briefs is up 60%.
+€340k
Retainer ARR
post-AI routing
+60%
Win-rate on pitched briefs
vertical-fit filter
<30 min
Senior response time
vs 4-6h baseline
8 lang
Auto-detected
EU + LATAM briefs
Sarah Mitchell
Founder, Aurora Studio · 12-FTE · London
Friday-afternoon RFPs were killing us - by Monday morning three other shops had replied with first thinking. Lead generation for agencies parses the brief, qualifies in 38 seconds, books me Monday with the brief pre-loaded. We win 9 out of 10 RFPs we engage on now.
9/10
RFP win rate post-AI
vs 4/10 baseline
−99.9%
Speed-to-brief
60h → 38s
+£420k
Retainer ARR lift
first 90 days
15 min
Setup
to first qualified brief
James Cohen
MD, Brightline Agency · 8-FTE · NY
We added a white-label reseller line on top of our retained creative work. The AI runs the qualified-inbound layer for 8 retained clients under Brightline branding. £180k MRR new line in 9 months - basically a second agency built on the same team.
£180k
New reseller MRR
across 8 retainers
8
White-labelled clients
in multi-tenant workspace
15 min
Per-client onboarding
to first qualified inbound
100%
AOR conflicts screened
pre-acknowledgement
Camille Laurent
Owner, Atelier Brand · 22-FTE · Paris
1,200 RFP runners-up sitting in our CRM for 18 months doing nothing. The AI segmented by vertical, sent tailored 'what we've shipped' messages with our new case studies. 11% re-engaged - 132 conversations, 5 closed retainers, €380k new ARR.
11%
Dormant reactivation rate
90 days
132
Re-engaged prospects
from 1,200 dormant
5
Closed retainers
from case-study reactivation
+€380k/yr
Retainer ARR
first year
Lucia Martín
Founder, Casa Creativa · 5-FTE · Madrid
Our pitch-to-proposal conversion was the bottleneck - chemistry meetings went well, proposals sat in draft, prospects went cold. The follow-up drip runs 4 touches without senior team thinking about it. Proposal conversion went from 22% to 38% in one quarter.
+73%
Pitch-to-proposal conversion
22% → 38%
+€280k/yr
New retainer ARR
post-launch
0
Manual follow-ups missed
since launch
4
Touches per drip
auto-generated brand voice
Lucas Müller
MD, Northwind Network · 16-FTE · Berlin
Vertical specialism routing was the single biggest unlock. Briefs auto-route to the POD that knows the vertical - out-of-vertical asks get a polite decline + partner referral. Senior team only meets briefs that fit our book-of-business. Win-rate on pitched briefs is up 60%.
+€340k
Retainer ARR
post-AI routing
+60%
Win-rate on pitched briefs
vertical-fit filter
<30 min
Senior response time
vs 4-6h baseline
8 lang
Auto-detected
EU + LATAM briefs
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Agency questions, answered.
Everything agency owners + new-business leads ask before switching on lead generation for agencies.
Book a demo for your agency →Reply in 38 seconds. Qualify the brief. Route to the right POD.
Lead generation for agencies across RFP inbound, email reply, referral intros, LinkedIn DMs, website chat, WhatsApp. Conversation records export-ready for Copper, Pipedrive, Streak, or your CRM. White-label reseller workspace for retained clients. Pitch-to-proposal drip + case-study reactivation on autopilot. Live in 15 minutes.
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