AI CRM for agencies
- make your CRM actually work for new business
AI CRM for agencies - the conversation layer that sits alongside your CRM (Copper, Pipedrive, Streak). Agency CRM software that captures every RFP + email + referral intro in 38 seconds, qualifies budget + scope + decision-maker + current AOR, books intro calls with the right new-business lead, reactivates dormant CRM accounts. Win Friday RFPs while competitors wait until Monday.
Aurora Studio
Replied in 38 seconds · 17:38 Fri
Powered by seekadu
Friday-afternoon RFPs → Monday rot
Brief lands 17:30 Friday, sits until Monday 09:30 - three competitor agencies already replied with first thinking
CMO email replies die in inbox
Highest-quality channel, lowest read rate - senior decision-maker replies lost in subject-line noise
Senior team burns hours on bad fits
Sub-minimum briefs reach the senior team because nothing filters them - pitches that should've been auto-declined
1,200 dormant CRM prospects
Briefs from 2 years ago, conference leads, lost pitches - sitting in our CRM, no one re-engages
Trusted by businesses already using Seekadu
What a new-business week looks like with AI CRM for agencies on the line.
The same RFPs, email replies, and referrals arrive. The difference is what happens when a Series B fintech brief lands Friday at 17:38 and your team is already at the pub.
Without Seekadu
RFP → Monday rot
Series B fintech brief - £150-200k, Q2 start. Lands Friday 17:38. Sits in inbox until Monday 09:30. By then three competitors have replied with first thinking.
Without Seekadu
RFP → Monday rot
Series B fintech brief - £150-200k, Q2 start. Lands Friday 17:38. Sits in inbox until Monday 09:30. By then three competitors have replied with first thinking.
With Seekadu
Qualified + intro booked in 38s
AI parses brief, asks if sole-source vs RFP, flags investor intro, books Sarah for Monday. Sarah walks in Monday with a pre-qualified pipeline pre-loaded.
Without Seekadu
Referral email ignored
Camille (existing client) emails a CMO-friend intro. Email sits in senior MD's inbox. By Wednesday CMO has cooled. Referral lost.
Without Seekadu
Referral email ignored
Camille (existing client) emails a CMO-friend intro. Email sits in senior MD's inbox. By Wednesday CMO has cooled. Referral lost.
With Seekadu
Referral flagged + senior briefed
AI detects 'Camille recommended', flags as referral, briefs MD with full context. MD WhatsApps CMO within 30 min. Referral converts.
Without Seekadu
Senior pitch on bad-fit brief
MD takes 90-min call with a £15k project enquiry - should have been auto-declined. Real briefs (3 of them) sit waiting.
Without Seekadu
Senior pitch on bad-fit brief
MD takes 90-min call with a £15k project enquiry - should have been auto-declined. Real briefs (3 of them) sit waiting.
With Seekadu
Pre-qualified filter active
AI filtered the £15k brief out with a 'here's what fits your range' message. MD's calendar = 100% qualified pitches.
Without Seekadu
1,200 dormant prospects
Briefs from 2 years ago, conference leads, lost pitches - sitting in our CRM doing nothing. Pipeline gone.
Without Seekadu
1,200 dormant prospects
Briefs from 2 years ago, conference leads, lost pitches - sitting in our CRM doing nothing. Pipeline gone.
With Seekadu
Reactivation outreach
AI segments by industry + budget + last-engagement, sends tailored 'what we've shipped' messages. 9% re-engage → +108 conversations → +4 retainers.
Want this new-business week for your agency?
What your AI CRM for agencies actually knows.
Sits alongside Copper, Pipedrive, Streak, or your existing CRM. AI CRM for agencies reads your capability matrix, sector case studies, new-business team roster, minimum-engagement criteria, project workflow, and dormant-CRM cohorts - and converts every RFP + email reply + referral intro + dormant prospect into a qualified, AE-booked, CRM-tagged opportunity.
Capability + sector matrix
Service × sector grid (brand, GTM, paid, content, design systems × fintech, SaaS, retail, CPG, healthtech) with relevant case studies per cell.
New-business team + specialisms
Per-lead specialism (sector, service, deal size), territory rules, referral / senior-handoff thresholds.
Engagement minimums + scope rules
Project minimum, retainer minimum, in-scope sectors, out-of-scope categories, scope-adjustment pricing bands.
CRM + project tools
Notion, Airtable, Monday.com, Asana, ClickUp for project status reads. CRM-ready exports for Copper, Pipedrive, Streak, or equivalent.
Dormant cohorts + reactivation
Segment by industry + budget + last-engagement reason; per-cohort tailored sector-relevant 'what's new' outreach.
Seekadu AI
Trained
Capability matrix
Service × sector
Case studies
Per sector + service
New-business roster
Per specialism
Engagement minimums
Project + retainer
CRM + project tools
Notion + Asana
Reactivation segments
Per dormant cohort
Languages
30+ auto-detect
Per-channel ROI
Email + RFP + referral
Every new-business moment - automated.
From a Friday 17:38 RFP to a Tuesday referral-intro email - AI CRM for agencies handles every brief moment with full CRM write-back.
Friday-afternoon RFPs qualified before Monday morning.
An RFP lands in your new-business inbox Friday at 17:30. Without an AI in the loop it sits until Monday morning - by which point three other agencies have already replied. Agency lead generation AI parses the brief, asks any missing qualifying questions (budget band, timeline, decision-maker, current AOR), scores fit against your minimum-engagement criteria, and books an intro call with the right new-business lead for Monday or Tuesday.
- Parses RFP attachments (PDF / DOCX / Notion / web form) for scope + budget + timeline
- Asks clarifying questions in same thread (decision-maker, current AOR, must-have capabilities)
- Scores against minimum-engagement criteria (project / retainer minimum, in-scope sectors)
- Books intro call with right new-business lead (per sector or service specialism)
- Writes qualified brief - export-ready for your CRM
Brief qualified · Investor-intro flagged · Sarah notified · CRM tagged
Where does your AI CRM for agencies live?
How AI CRM for agencies moves RFP wins + qualified intros + dormant reactivation.
Illustrative - outcome ranges modelled on our pilot agencies and published industry benchmarks (Mirren Live, HBR, RSW/AgencySearch new-business studies). Individual results vary.
RFP win rate (4/10 baseline → 9/10 post-AI with Friday-RFP catch)
Lead-to-pitch show-up rate (42% → 78%) via budget + scope filter
Dormant-prospect reactivation rate in first 90 days from sector-tailored messages
38s
Median speed-to-brief (vs 60h+ Friday-to-Monday baseline)
+£280k-£420k
New retainer ARR per 90 days
100%
Referral intros auto-flagged for senior leadership
8+ lang
Auto-detected for EU + LATAM + APAC briefs
What agencies on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot agencies - names and exact figures composite, not individual customer quotes.
Sarah Mitchell
Founder, Aurora Studio · 12-FTE · London
Friday-afternoon RFPs were killing us - by Monday morning three other agencies had replied with first thinking. The AI parses the brief, qualifies in 38 seconds, books me for Monday with the brief pre-loaded. We win 9 out of 10 RFPs we engage on now.
9/10
RFP win rate post-AI
vs 4/10 baseline
−99.9%
Speed-to-brief
60h → 38s
+£420k
Retainer ARR lift
first 90 days
15 min
Setup
to first qualified brief
James Cohen
MD, Brightline Agency · 8-FTE · NY
Inbound email was killing us - high-quality replies from CMOs sitting unread for days. The AI parses every one, qualifies, flags referrals as high-priority. Qualified intros are up 38% and we won three pitches we wouldn't have even seen otherwise.
+38%
Qualified email intros
real-time triage
3
Won pitches via email
we'd have missed
+$280k
New ARR
email channel
100%
Referrals flagged
for senior team
Camille Laurent
Owner, Atelier Brand · 22-FTE · Paris
1,200 dormant prospects in our CRM doing nothing for 18 months. The AI segmented them, sent tailored 'what we've shipped in your sector' messages. 9% re-engaged - that's 108 conversations and 4 closed retainers.
9%
Dormant reactivation rate
90 days
108
Re-engaged prospects
from 1,200 dormant
4
Closed retainers
from reactivation flow
+€320k/yr
Retainer ARR from dormant
first year
Lucia Martín
Founder, Casa Creativa · 5-FTE · Madrid
Our pitch hit-rate was killing us - too many briefs that weren't really fit, senior team burning hours on calls that went nowhere. The AI qualifies budget + scope + sector first. Now 78% of pitches book and we close 1 in 3 instead of 1 in 8.
+86%
Lead-to-pitch show-up
42% → 78%
+200%
Pitch close rate
1 in 8 → 1 in 3
+€280k/yr
New retainer ARR
post-launch
0
Wasted pitches
since AI qualifying
Lucas Müller
MD, Northwind Network · 16-FTE · Berlin
Referral intros from existing clients are 10x more likely to close than cold inbound. The AI auto-flags them, briefs senior leadership with full context. Last quarter we won three referral-intro retainers we'd have missed by 4-6 hours otherwise.
+€340k
Referral retainer ARR
Q-over-Q lift
3
Won referral pitches
auto-flag salvage
<30 min
Senior response time
vs 4-6h baseline
8 lang
Auto-detected
EU + LATAM briefs
Sarah Mitchell
Founder, Aurora Studio · 12-FTE · London
Friday-afternoon RFPs were killing us - by Monday morning three other agencies had replied with first thinking. The AI parses the brief, qualifies in 38 seconds, books me for Monday with the brief pre-loaded. We win 9 out of 10 RFPs we engage on now.
9/10
RFP win rate post-AI
vs 4/10 baseline
−99.9%
Speed-to-brief
60h → 38s
+£420k
Retainer ARR lift
first 90 days
15 min
Setup
to first qualified brief
James Cohen
MD, Brightline Agency · 8-FTE · NY
Inbound email was killing us - high-quality replies from CMOs sitting unread for days. The AI parses every one, qualifies, flags referrals as high-priority. Qualified intros are up 38% and we won three pitches we wouldn't have even seen otherwise.
+38%
Qualified email intros
real-time triage
3
Won pitches via email
we'd have missed
+$280k
New ARR
email channel
100%
Referrals flagged
for senior team
Camille Laurent
Owner, Atelier Brand · 22-FTE · Paris
1,200 dormant prospects in our CRM doing nothing for 18 months. The AI segmented them, sent tailored 'what we've shipped in your sector' messages. 9% re-engaged - that's 108 conversations and 4 closed retainers.
9%
Dormant reactivation rate
90 days
108
Re-engaged prospects
from 1,200 dormant
4
Closed retainers
from reactivation flow
+€320k/yr
Retainer ARR from dormant
first year
Lucia Martín
Founder, Casa Creativa · 5-FTE · Madrid
Our pitch hit-rate was killing us - too many briefs that weren't really fit, senior team burning hours on calls that went nowhere. The AI qualifies budget + scope + sector first. Now 78% of pitches book and we close 1 in 3 instead of 1 in 8.
+86%
Lead-to-pitch show-up
42% → 78%
+200%
Pitch close rate
1 in 8 → 1 in 3
+€280k/yr
New retainer ARR
post-launch
0
Wasted pitches
since AI qualifying
Lucas Müller
MD, Northwind Network · 16-FTE · Berlin
Referral intros from existing clients are 10x more likely to close than cold inbound. The AI auto-flags them, briefs senior leadership with full context. Last quarter we won three referral-intro retainers we'd have missed by 4-6 hours otherwise.
+€340k
Referral retainer ARR
Q-over-Q lift
3
Won referral pitches
auto-flag salvage
<30 min
Senior response time
vs 4-6h baseline
8 lang
Auto-detected
EU + LATAM briefs
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Agency questions, answered.
Everything agency owners + new-business leads ask before switching on AI CRM for agencies.
Book a demo for your agency →Make your CRM work for new business. Catch every brief. Flag every referral.
AI CRM for agencies - runs alongside your existing CRM, Copper, Pipedrive, Streak. Catches RFPs + email replies + referrals in 38 seconds, reactivates dormant accounts, writes everything back to your existing CRM. Sits on top of your stack, never replaces it.
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