Hotel messaging automation
- pre-arrival to post-stay on WhatsApp in 30+ languages
Hotel messaging automation powered by AI - runs every outbound guest touchpoint on the official WhatsApp Business API in 30+ languages. Pre-arrival upsell sequence Day -7 to Day 0, Day 0 check-in confirmation, late check-in coordination at 22:30 without waking front-desk, Day +1 in-stay sentiment check + early issue capture, OTA-direct shift via WhatsApp direct booking on past-guest panels, Day +1 post-stay review ask + repeat-booking capture. Built for independent and boutique hotels on Mews, Cloudbeds, Opera Cloud, Little Hotelier, Clock PMS, RoomRaccoon, and Hotelogix - Seekadu sits on top of the PMS as the messaging layer, never replaces it. Meta-approved template messages keep transactional + marketing lanes cleanly separated, multilingual templates approved per language. 90%+ open rate on WhatsApp templates vs 18-22% on email confirmations. Suite upsell adoption 14-22% on pre-arrival, direct-booking share lifts 22% to 50-60% in 6-12 months on past-guest cohorts, post-stay review rate +25-40%, repeat-guest direct rebook 8-14%. 60-min cache TTL on rate + availability so quotes never go stale. NO Booking.com partner integration - Seekadu monitors the OTA chat via PMS extranet mirror only; comparisons are generic OTA. Phone is NOT a Seekadu channel. GDPR DPA on Pro+ plans for EU/UK properties. Live in 15 minutes once Meta approves your template set per language (1-3 business days per language). 14-day trial requires a credit card.
Casa Lisboa
Replied in 12 seconds · 22:31 Wed
Powered by seekadu
Late check-in wakes the duty manager
Independent / boutique hotels without 24h reception - guest's flight delays, banging at the door at 02:00. SMS reminders ignored, email is dead, no multilingual WhatsApp routing for the door-code + breakfast + parking
Email pre-arrival upsell at 4% adoption
Transactional email tool fires the 'add breakfast / upgrade to suite' email Day -7; 4% click, 1% adopt. €40-€480 per booking ADR walks past the property because the upsell channel is the wrong one
62% of bookings still come via OTA
Past-guest panel of 3,000-15,000 in Mews / Cloudbeds / Opera Cloud, never reactivated direct. Mailchimp opens 14%, rebooks <1%. €92k/yr of OTA commission paid that should have been direct revenue
2-star public review for an in-stay AC issue
Guest mentioned a clicking AC noise at breakfast - front-desk didn't catch it. Tuesday morning, 2-star TripAdvisor review lands. No mid-stay sentiment check means issues become public reviews instead of room visits
Trusted by businesses already using Seekadu
What a hotel stay looks like with hotel messaging automation on the line.
The same reservations, late arrivals, in-stay moments, and post-stay reviews arrive. The difference is what happens when pre-arrival upsell runs at 19% suite adoption on WhatsApp, late check-in routes in the guest's language without waking the duty manager, Day +1 in-stay sentiment catches the AC complaint before it becomes a 2-star review, and the post-stay returning-guest WhatsApp closes the next direct booking.
Without Seekadu
Email upsell at 4% adoption
Transactional email tool fires 'add breakfast / upgrade to suite' Day -7 before check-in. 4% click, 1% adopt. Sea View Suite for the Mar 14-17 booking sits empty when it could have been a €120 upsell on Anna's Garden Room.
Without Seekadu
Email upsell at 4% adoption
Transactional email tool fires 'add breakfast / upgrade to suite' Day -7 before check-in. 4% click, 1% adopt. Sea View Suite for the Mar 14-17 booking sits empty when it could have been a €120 upsell on Anna's Garden Room.
With Seekadu
WhatsApp upsell at 19% suite adoption
Same Day -7 trigger via Meta-approved multilingual WhatsApp template - Garden Room → Sea View Suite for €40/night, breakfast included. Anna replies 'yes please' in 90 seconds. PMS reservation upgraded; ADR +€120 attributed.
Without Seekadu
Day-of email confirm at 22% open
Standard email confirmation fires Day 0 morning. 22% open. Guest arrives at 14:30 not knowing parking, breakfast hours, pet policy. Front-desk re-explains 8 times before lunch. Check-in queue builds.
Without Seekadu
Day-of email confirm at 22% open
Standard email confirmation fires Day 0 morning. 22% open. Guest arrives at 14:30 not knowing parking, breakfast hours, pet policy. Front-desk re-explains 8 times before lunch. Check-in queue builds.
With Seekadu
WhatsApp check-in confirm at 92% open
Day 0 morning multilingual WhatsApp template: check-in 15:00, parking on Rua das Janelas Verdes, breakfast 07:00-10:30, pet bowl in room, WiFi 'casalisboa2024'. Guest arrives self-serve. Front-desk handles check-in in 90 seconds.
Without Seekadu
22:30 late arrival wakes duty manager
Flight delays - guest WhatsApps at 22:30 in Portuguese. No 24h reception. Duty manager wakes at 02:00 to a banging at the door. Day +1 morning, AC clicking complaint missed - leaks as 2-star review next week.
Without Seekadu
22:30 late arrival wakes duty manager
Flight delays - guest WhatsApps at 22:30 in Portuguese. No 24h reception. Duty manager wakes at 02:00 to a banging at the door. Day +1 morning, AC clicking complaint missed - leaks as 2-star review next week.
With Seekadu
Late-arrival routing + in-stay sentiment
AI sends door-code 4729 + breakfast hours + pet policy in Portuguese at 22:31 (12-second reply). Logs night-bell escalation. Day +1 sentiment check catches AC clicking - service dispatched 14:00, suite upgrade comped. 2-star averted.
Without Seekadu
Email review ask at 6% reply
Standard post-stay email Day +1: 'how was your stay?' 6% reply. TripAdvisor + Google reviews sit at 8.7. Returning-guest follow-up never fires - Lukas's next stay drifts to the OTA at €232 vs €189 direct, €43 commission lost.
Without Seekadu
Email review ask at 6% reply
Standard post-stay email Day +1: 'how was your stay?' 6% reply. TripAdvisor + Google reviews sit at 8.7. Returning-guest follow-up never fires - Lukas's next stay drifts to the OTA at €232 vs €189 direct, €43 commission lost.
With Seekadu
WhatsApp review ask + returning-guest capture
Day +1 multilingual WhatsApp review ask on positive-sentiment Sofia only - one-tap TripAdvisor + Google links. 5-star posted in 4 minutes. Day +90 returning-guest WhatsApp on Lukas - €189 direct rebook, €43 commission saved, repeat-guest flag in PMS.
Want this stay shape for your property?
What your hotel messaging automation actually knows.
Plug into Mews, Cloudbeds, Opera Cloud, Little Hotelier, Clock PMS, RoomRaccoon, or Hotelogix. Hotel messaging automation reads your live reservation table, room inventory, rate plans, multilingual template set (30+ languages), pre-arrival upsell catalog per room type, 60-min cache TTL on rate + availability, GDPR DPA on file - and runs every outbound template message on the WhatsApp Business API. Sits ON TOP of the PMS - never replaces the reservation source of truth. Does NOT integrate with Booking.com directly (monitor only via PMS extranet mirror).
PMS integration list
Mews + Cloudbeds + Opera Cloud + Little Hotelier + Clock PMS + RoomRaccoon + Hotelogix - Seekadu sits on top as the messaging layer, never replaces the PMS reservation source of truth. Writes back attributed upsell + direct-booking revenue per reservation.
WhatsApp template approval
Meta-approved templates submitted per language at onboarding - pre-arrival upsell, Day 0 check-in confirm, late check-in coordination, Day +1 in-stay sentiment, Day +1 post-stay review ask, Day +N returning-guest capture. Utility vs marketing category classification per template; 1-3 business days approval per language.
Multilingual (30+ languages)
Auto-detects guest language from inbound WhatsApp message - Portuguese, English, German, French, Spanish, Italian, Mandarin, Japanese, Korean, Arabic, Russian, Turkish, Polish, Dutch, Swedish, Norwegian, Icelandic, Indonesian, Thai, Vietnamese, and 10+ more. Templates approved per language.
60-min cache TTL
Rate + availability cached for 60 minutes from PMS - keeps quotes accurate, prevents over-booking, AI never invents inventory or rate. Live PMS lookup on confirm step before write-back to reservation record.
GDPR guest data
GDPR DPA on Pro+ plans for EU/UK properties - AES-256 at rest, TLS 1.3 in transit, conversation logs region-pinned (EU / UK / US / APAC), 24-month default retention, Article 17 erasure within 30 days. SOC 2 Type II maintained. One-tap unsubscribe on every marketing-category template.
Seekadu AI
Trained
Reservations + room types
Mews + 6 PMS
Multilingual templates
30+ languages
Breakfast / pet / parking
Property-level
Mobile-key / door-code
Late check-in
Pre-arrival upsell catalog
Per room type
60-min cache TTL
Rate + availability
Guest LTV cohort
PMS-enriched
GDPR DPA
On Pro · Scale · Custom
Every outbound guest touchpoint - automated on the WhatsApp Business API.
From a 22:30 WhatsApp from a delayed-flight guest to a Day +90 returning-guest direct rebook - hotel messaging automation handles every outbound moment with Meta-approved multilingual template messages, GDPR-aware guardrails, and full Mews / Cloudbeds / Opera Cloud write-back.
22:30 WhatsApp from a delayed-flight guest - handled in the guest's language without waking front-desk.
Late check-in is the canonical WhatsApp win for any independent or boutique hotel without a 24h reception. A guest's flight delays, they WhatsApp the property at 22:30 from the airport in their own language. The AI checks Mews / Cloudbeds / Opera Cloud / Little Hotelier / Clock PMS for the confirmed reservation, sends the mobile-key procedure or door-code, reminds the guest of breakfast hours + pet policy + parking instructions, logs a night-bell escalation to the duty manager - all in the guest's preferred language (30+ languages auto-detected from the inbound message). Front-desk no longer wakes up at 02:00 to a banging at the door.
- Reads confirmed reservation out of Mews / Cloudbeds / Opera Cloud / Little Hotelier / Clock PMS
- Auto-detects guest language from inbound WhatsApp - 30+ languages supported
- Sends mobile-key procedure / door-code + breakfast hours + pet policy + parking
- Logs night-bell escalation to duty manager via the omnichannel inbox
- Properties typically see 0 missed late-arrivals + 4-point CSAT lift post-launch
Late arrival routed · PMS reservation confirmed · Mobile-key sent · Night-bell escalation logged
Where does your hotel messaging automation live?
How hotel messaging automation moves pre-arrival upsell + direct-booking share + post-stay review.
Illustrative - outcome ranges modelled on our pilot hotels and published industry benchmarks (Mews, Cloudbeds, SiteMinder, STR). Individual results vary.
WhatsApp template open rate on pre-arrival + check-in confirm vs 18-22% on email
Pre-arrival suite upsell adoption Day -7 to Day 0 cadence vs single-digit on email
Direct-booking share post OTA-direct shift, from 22% baseline in 6-12 months
30+
Languages auto-detected on inbound WhatsApp
0
Missed late-arrivals post WhatsApp routing launch
+25-40%
Post-stay TripAdvisor + Google review rate
8-14%
Repeat-guest direct rebook on Day +7 to Day +90 capture
What hotels on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot hotels - names and exact figures composite, not individual client quotes.
Inês Carvalho
Owner, Casa Lisboa · 18 rooms · Lisbon Bairro Alto
We're 14 rooms, no 24h reception, EMEA mix of guests. Late check-in used to wake the duty manager 3-4 nights/week. Seekadu reads Mews, replies on WhatsApp in 30+ languages, sends the door-code + breakfast + parking - guest's language, no front-desk. 0 missed late-arrivals in 12 months. TripAdvisor lifted 8.7 → 9.4. Pre-arrival suite upsell adds €38k/yr.
0
Missed late-arrivals
12 months post-launch
9.4
TripAdvisor score
from 8.7 baseline
+€38k/yr
Pre-arrival suite upsell
Day -7 cadence
15 min
Setup
to first WhatsApp template
Stefan Brandt
GM, Hotel Mitte 47 · 32 rooms · Berlin
We get heavy late-arrival traffic from BER airport delays - 60% of arrivals after 22:00 in winter. SMS reminders sat at 4% reply, email at 11%. WhatsApp in German + English + Turkish + Russian dropped duty-manager night-bell load 78%. Pre-arrival Day -7 suite upsell at 21% adoption - €68k ADR uplift in 12 months. Cloudbeds writes the attribution back, our revenue team finally sees it.
−78%
Duty manager night-bell load
WhatsApp late-arrival routing
21%
Pre-arrival suite upsell
Day -7 cadence
+€68k/yr
Pre-arrival ADR uplift
attributed in Cloudbeds
4 lang
Daily WhatsApp volume
DE / EN / TR / RU
Caroline Whitfield
Owner, Edinburgh Townhouse · 12 rooms · Edinburgh New Town
Eight rooms, 62% of our bookings used to come via OTA at 18% commission. Sat on 3,200 past guests in Little Hotelier. Mailchimp newsletter opened 14%, rebooked 0.4%. WhatsApp returning-guest capture at 14% rebook, all direct. €92k OTA commission saved in 12 months. Direct share 22% → 58%.
14%
Repeat-guest direct rebook rate
vs 0.4% email baseline
+€92k/yr
OTA commission saved
direct-booking shift
58%
Direct booking share
from 22% baseline
100%
Multilingual handling
30+ languages auto-detect
Made Ananda
Director, Villa Padma · 24 rooms · Ubud Bali
Destination weddings are 40% of our annual revenue - €28k average package. Brides DM us in Indonesian, English, Mandarin, Japanese. Seekadu runs the inquiry on WhatsApp in their language, qualifies date + headcount + ceremony type, books site-visit, hands to our wedding coordinator with full thread. €84k in WhatsApp-attributed wedding bookings in 8 months - packages that would have leaked to email follow-up.
+€84k
Wedding bookings attributed
8-month period via WhatsApp
30+
Languages handled
auto-detect from inbound
€28k
Average wedding package
PMS-attributed
<60s
Inquiry first-reply
WhatsApp Business API
Þórður Magnússon
Owner, Skogur Lodge · 48 rooms · Reykjavik
Jan-Feb is dead season - 38% occupancy in a 24-room property is brutal. We sat on 4,800 past guests in Cloudbeds, never reactivated. WhatsApp long-stay 14+ night drip in 30+ languages, segmented by past-stay travel purpose: 11% reactivation in 90 days, occupancy lifted to 71% Jan-Feb. Late check-in in Icelandic + English handled in the guest's language, no front-desk overnight. Direct share 28% → 54%.
71%
Jan-Feb occupancy
from 38% baseline
11%
Dormant guest reactivation
12-24 month cohort
+€176k/yr
Low-season recovered ADR
long-stay WhatsApp drip
54%
Direct booking share
from 28% baseline
Inês Carvalho
Owner, Casa Lisboa · 18 rooms · Lisbon Bairro Alto
We're 14 rooms, no 24h reception, EMEA mix of guests. Late check-in used to wake the duty manager 3-4 nights/week. Seekadu reads Mews, replies on WhatsApp in 30+ languages, sends the door-code + breakfast + parking - guest's language, no front-desk. 0 missed late-arrivals in 12 months. TripAdvisor lifted 8.7 → 9.4. Pre-arrival suite upsell adds €38k/yr.
0
Missed late-arrivals
12 months post-launch
9.4
TripAdvisor score
from 8.7 baseline
+€38k/yr
Pre-arrival suite upsell
Day -7 cadence
15 min
Setup
to first WhatsApp template
Stefan Brandt
GM, Hotel Mitte 47 · 32 rooms · Berlin
We get heavy late-arrival traffic from BER airport delays - 60% of arrivals after 22:00 in winter. SMS reminders sat at 4% reply, email at 11%. WhatsApp in German + English + Turkish + Russian dropped duty-manager night-bell load 78%. Pre-arrival Day -7 suite upsell at 21% adoption - €68k ADR uplift in 12 months. Cloudbeds writes the attribution back, our revenue team finally sees it.
−78%
Duty manager night-bell load
WhatsApp late-arrival routing
21%
Pre-arrival suite upsell
Day -7 cadence
+€68k/yr
Pre-arrival ADR uplift
attributed in Cloudbeds
4 lang
Daily WhatsApp volume
DE / EN / TR / RU
Caroline Whitfield
Owner, Edinburgh Townhouse · 12 rooms · Edinburgh New Town
Eight rooms, 62% of our bookings used to come via OTA at 18% commission. Sat on 3,200 past guests in Little Hotelier. Mailchimp newsletter opened 14%, rebooked 0.4%. WhatsApp returning-guest capture at 14% rebook, all direct. €92k OTA commission saved in 12 months. Direct share 22% → 58%.
14%
Repeat-guest direct rebook rate
vs 0.4% email baseline
+€92k/yr
OTA commission saved
direct-booking shift
58%
Direct booking share
from 22% baseline
100%
Multilingual handling
30+ languages auto-detect
Made Ananda
Director, Villa Padma · 24 rooms · Ubud Bali
Destination weddings are 40% of our annual revenue - €28k average package. Brides DM us in Indonesian, English, Mandarin, Japanese. Seekadu runs the inquiry on WhatsApp in their language, qualifies date + headcount + ceremony type, books site-visit, hands to our wedding coordinator with full thread. €84k in WhatsApp-attributed wedding bookings in 8 months - packages that would have leaked to email follow-up.
+€84k
Wedding bookings attributed
8-month period via WhatsApp
30+
Languages handled
auto-detect from inbound
€28k
Average wedding package
PMS-attributed
<60s
Inquiry first-reply
WhatsApp Business API
Þórður Magnússon
Owner, Skogur Lodge · 48 rooms · Reykjavik
Jan-Feb is dead season - 38% occupancy in a 24-room property is brutal. We sat on 4,800 past guests in Cloudbeds, never reactivated. WhatsApp long-stay 14+ night drip in 30+ languages, segmented by past-stay travel purpose: 11% reactivation in 90 days, occupancy lifted to 71% Jan-Feb. Late check-in in Icelandic + English handled in the guest's language, no front-desk overnight. Direct share 28% → 54%.
71%
Jan-Feb occupancy
from 38% baseline
11%
Dormant guest reactivation
12-24 month cohort
+€176k/yr
Low-season recovered ADR
long-stay WhatsApp drip
54%
Direct booking share
from 28% baseline
Ready to put hotel messaging automation to work on your Mews, Cloudbeds, or Opera Cloud PMS?
Start free trialSeekadu works for every local service business.
Explore how other industries use Seekadu.
Restaurants
Adjacent industry hub - reservation reminders, deposit policy, Friday-night cancellation backfill on WhatsApp
Real Estate
Adjacent industry hub - viewing reminders, listing alerts, lead nurture on WhatsApp in 30+ languages
Salons & Beauty
Adjacent industry hub - 24h reminders, color recall waves, Saturday cancellation backfill on WhatsApp
Hotel questions, answered.
Everything hotel owners + GMs ask before switching on hotel messaging automation.
Book a demo for your property →Pre-arrival upsell. Late check-in. OTA-direct shift. Post-stay review. One WhatsApp thread.
For 8-22 room boutique hotel GMs running without a 24/7 front desk - Hotel messaging automation - runs natively on Mews, Cloudbeds, Opera Cloud, Little Hotelier, Clock PMS, RoomRaccoon, Hotelogix. Pre-arrival upsell Day -7 to Day 0 on the WhatsApp Business API in 30+ languages, Day 0 check-in confirm, late check-in coordination at 22:30 without waking front-desk, Day +1 in-stay sentiment + early issue capture, OTA-direct shift via WhatsApp direct booking, Day +1 post-stay review ask + Day +7 to +90 returning-guest capture. Seekadu sits on top of the PMS - never replaces the reservation source of truth. Meta-approved multilingual template messages keep transactional + marketing lanes cleanly separated, approved per language. GDPR DPA on Pro+ plans (EU/UK). NO Booking.com partner integration - monitor only via PMS extranet mirror. Phone is NOT a Seekadu channel. Live in 15 minutes once Meta approves your template set per language (1-3 business days per language).
14-day trial requires a credit card.
14-day free trial · Cancel anytime · Ready in 15 minutes
Compare plans and features - view pricing.