Hotel lead generation
- every group, MICE, and wedding DM, captured + booked
Hotel lead generation. AI captures MICE corporate-retreat, destination-wedding, long-stay, and OTA-to-direct inquiries 24/7 across Instagram, WhatsApp, Facebook Messenger, your website widget, your Seekadu Business Page, and QR codes around the property. Qualifies group size + arrival/departure + dietary + AV needs + budget per night, holds the group block on your PMS, sends the rate sheet + events-manager handoff - writes to Mews, Cloudbeds, Opera Cloud, Little Hotelier, Clock PMS, RoomRaccoon, Hotelogix with organiser notes and dietary flags. Multilingual EMEA inbound auto-detected. Monitor-only OTA stance - never books through Booking.com. Live in 15 minutes.
Quinta do Lago Boutique · Lisbon
Replied in 52 seconds · 21:15 Tue
Powered by seekadu
MICE Instagram DMs ghosted
Corporate organisers scroll suite + conference-room reels at 21:14, DM 'need 18 rooms for a retreat?', front desk opens the inbox at 09:30 next morning - they've already DM'd 3 other properties
€12k-€80k MICE + wedding bookings walking away
Each lost group DM = €12k-€18k corporate retreat or €25k-€80k destination wedding lost, and the recurring corporate account that would have compounded to €40k-€120k/yr
OTA commissions eating 15-25% of room revenue
Every OTA-sourced booking costs 15-25% in commission, and the post-stay relationship belongs to the OTA - repeat stays route back through Booking.com, never direct
Multilingual EMEA inbound lost in translation
Italian, French, Spanish, and German couples DMing destination-wedding requests get a stock English reply 18 hours later - and book the property next door that replied in their language
Trusted by businesses already using Seekadu
What a corporate-retreat acquisition cycle looks like with hotel lead generation on the line.
The same MICE inquiry arrives at the same property. The difference is what happens between the Day -90 enquiry DM and the Day 0 arrival at reception.
Without Seekadu
IG MICE DM → silence until Monday
"Need 18 rooms + suite + breakfast for 3 nights end of March, corporate retreat". DM sits in the inbox. By Monday morning they've DM'd 3 other properties and held the block across the bay.
Without Seekadu
IG MICE DM → silence until Monday
"Need 18 rooms + suite + breakfast for 3 nights end of March, corporate retreat". DM sits in the inbox. By Monday morning they've DM'd 3 other properties and held the block across the bay.
With Seekadu
Captured + qualified + group block held
AI replies in 52s, qualifies €220/night + 2 GF + 1 vegan + projector + early check-in, holds 18 rooms + Garden Suite Mar 29-31, sends group rate sheet + conference manager handoff, writes IG-from-suite-reel as the source to Mews.
Without Seekadu
Organiser drifts - no follow-up
Group held but events manager never reaches out for AV walkthrough or contract. Organiser DMs a competing property 6 weeks out, gets a faster quote-and-contract, cancels the hold last minute.
Without Seekadu
Organiser drifts - no follow-up
Group held but events manager never reaches out for AV walkthrough or contract. Organiser DMs a competing property 6 weeks out, gets a faster quote-and-contract, cancels the hold last minute.
With Seekadu
Events-manager handoff with full notes
AI surfaces the held block to Sofia in Mews with all qualification notes pre-populated. Sofia WhatsApps the organiser within 24h for AV + arrival logistics + contract signature. Block converts to confirmed booking.
Without Seekadu
Headcount creep + dietary flagged late
Three weeks out, organiser DMs 'we're now 21 people, can you add 3 rooms? Also 1 more vegan'. Goes to general inbox. Reception adds rooms but forgets to flag the kitchen - dietary missed on arrival.
Without Seekadu
Headcount creep + dietary flagged late
Three weeks out, organiser DMs 'we're now 21 people, can you add 3 rooms? Also 1 more vegan'. Goes to general inbox. Reception adds rooms but forgets to flag the kitchen - dietary missed on arrival.
With Seekadu
Headcount + dietary updates auto-routed
AI captures the update DM, holds the 3 additional rooms against the block, updates dietary flags in Mews (now 2 GF + 2 vegan), and notifies the kitchen + housekeeping 30 days out. Sofia confirms via WhatsApp.
Without Seekadu
Arrival chaos - no suite upsell
21 guests arrive Friday lunch. Front desk doesn't know who needs early check-in. No upsell offered for the post-conference dinner. Group leaves Sunday - €0 incremental revenue.
Without Seekadu
Arrival chaos - no suite upsell
21 guests arrive Friday lunch. Front desk doesn't know who needs early check-in. No upsell offered for the post-conference dinner. Group leaves Sunday - €0 incremental revenue.
With Seekadu
Arrival smooth + private dinner upsell captured
AI sends the arrival checklist to housekeeping 24h prior - early check-in flagged, dietary in kitchen. Day-of-arrival, AI offers a private dinner Saturday in the garden marquee - organiser books for 21 at €120/head.
Want this group-booking lifecycle for your property?
What your hotel lead generation actually knows about your property.
Plug into Mews, Cloudbeds, Opera Cloud, Little Hotelier, Clock PMS, RoomRaccoon, or Hotelogix (PMS + rates + availability + guest profiles). Hotel lead generation reads your room-type inventory, group rate tiers, MICE pricing rules, cancellation windows, dietary handling, events + weddings manager routing, suite upsell rules, and surge-night availability - and converts every guest DM across every channel into a booked, qualified, PMS-attributed room-night or group block. Never quotes pricing exceptions, never overrides the revenue manager on group minimums, always escalates exclusive-use wedding and complex MICE quotes to the events manager.
PMS integration list
Mews · Cloudbeds · Opera Cloud · Little Hotelier · Clock PMS · RoomRaccoon · Hotelogix. Rates + availability live with a 60-minute cache refresh; group blocks + wedding holds + organiser notes write back to the same PMS. Sits ON TOP, never replaces.
Group rate tiers
Per-property group rate sheet - 10-20 rooms at €X/night, 21-40 at €Y/night, 41+ at €Z/night. Breakfast inclusion rules, conference-room bundles, deposit policy, cancellation windows by tier. Never quotes outside the published tier without events-manager escalation.
MICE pricing rules
Headcount tiers (10-20, 21-40, 41-80, 80+), AV bundles (projector / mic / breakout-room), F&B add-ons (welcome drinks, coffee breaks, private dinner). Multi-day vs single-day pricing. Custom-quote escalation threshold flagged for events manager.
Cancellation windows
Group block cancellation tiers - 90+ days free, 60-89 days 20% retained, 30-59 days 50% retained, <30 days 100% retained. Wedding exclusive-use buyout windows separate (180+ days free, etc). Surfaces the policy in-thread on every group hold.
GDPR-aware guest data
Captured contact data encrypted at rest + in transit. DPA available on Pro and Enterprise plans. Right-to-erasure honoured on guest request via the dashboard. Dietary + accessibility flags handled as special-category data with explicit consent.
Seekadu AI
Trained
Room + suite inventory
Per property
Group rate tiers
Per room-night band
MICE pricing rules
Per headcount tier
Events-manager routing
MICE + weddings
Lead source + reel name
WA · IG · Web · Email
Languages
30+ auto-detect
GDPR-aware guest data
DPA on Pro+
PMS write-back
Mews · Cloudbeds · Opera
Every new-stay acquisition moment - automated.
From a 21:14 Instagram MICE DM to a 14-night long-stay suite upsell to a destination-wedding multilingual inbound - hotel lead generation handles every acquisition moment, with the events-manager workflow + weddings-manager routing + PMS write-back baked in.
An 18-room corporate retreat DM at 21:14 - captured, qualified, group block held in 60 seconds.
A corporate retreat organiser scrolls a suite reel + a conference-room shot on Instagram at 21:14, taps Message, asks 'need 18 rooms + a suite + breakfast for 3 nights end of March'. Without hotel lead generation, that DM sits in the inbox until the front-desk manager opens it at 09:30 next morning - by then they've DM'd 3 other properties and the €14k corporate retreat is gone. With it, the AI replies in seconds, qualifies arrival / departure / dietary / AV needs / budget per night, holds 18 rooms + a suite on the dates, sends the group rate sheet + conference-room add-on, writes the inquiry to Mews / Cloudbeds / Opera Cloud as a MICE lead. €14k single-event revenue captured instead of lost - and the corporate account compounds across quarters.
- Captures MICE corporate group DMs on Instagram + WhatsApp 24/7
- Qualifies group size, arrival / departure, dietary, AV needs, budget per night
- Holds the group block against your PMS group calendar in Mews / Cloudbeds / Opera
- Sends the group rate sheet + conference-room add-on in the same thread
- Writes the inquiry to your PMS with organiser notes + lead-source attribution
MICE lead captured · 18 rooms held · €14,040 booked · Mews updated
Where does your hotel lead generation live?
How hotel lead generation moves MICE + wedding + long-stay + OTA-to-direct capture.
Outcome ranges modelled on our pilot hotels and published industry benchmarks (Mews Industry Reports, Cloudbeds State of Independent Hospitality, Opera Cloud benchmarks). Individual results vary.
MICE + corporate-retreat capture lift from Instagram + WhatsApp DM qualification vs phone + email-only handling
Destination-wedding revenue lift from multilingual EMEA inbound qualification (IT/FR/ES/DE auto-detected)
Direct-booking share lift from OTA-to-direct shift on guest DMs + post-stay re-engagement
€12-80k
Median MICE / destination-wedding single-event revenue per group booking
100%
Lead-source attribution captured in chat (IG-reel, WhatsApp, GBP, QR-around-property)
<60s
Median first-DM to group-block-held time
8+ lang
Auto-detected from the organiser's first message
What hotels on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot boutique hotels - names and exact figures composite, not individual guest quotes.
Tomás Pereira
General Manager, Quinta do Lago Boutique · 18 rooms · Lisbon
Our suite reels were doing 80k views and generating 20+ corporate-retreat DMs a week - but we picked them up the next morning, and by then the organisers had DM'd 3 other properties. The AI now captures every MICE DM in seconds, qualifies headcount + dietary + AV needs, holds the rooms, sends our group rate sheet. MICE capture up 38% - that's €96k a year in corporate retreats we used to lose to silence.
+38%
MICE capture lift
Instagram-source leads
+€96k/yr
Corporate revenue lift
post-launch
<60s
Median DM-to-block-held time
100%
Lead-source attribution
captured in chat
Klara Hoffmann
Owner, Atelier Berlin Hotel · 32 rooms · Berlin
Design-hotel weddings are a fragmented inbound - multilingual couples DM from across Europe asking about ceremony + reception + suite blocks. The AI handles it on WhatsApp + Instagram in 30+ languages, qualifies guest count + ceremony scope + dietary, routes to our weddings manager with notes pre-populated in Cloudbeds. Wedding revenue up 42% YoY, and every couple gets qualified in their language.
+42%
Wedding revenue lift
WhatsApp + IG sources
+€128k/yr
Destination-wedding revenue
post-launch
4 langs
EMEA auto-detected
IT/FR/ES/DE
0
Wedding inquiries dropped
since launch
James Whitfield
Founder, The Edinburgh Townhouse · 12 rooms · Edinburgh
Corporate retreats sit at £180-£280/night - but the inbound was hit-and-miss with the front-desk on the phone. The AI now captures every Instagram + GBP DM, qualifies budget tier + headcount + AV needs, sends our group rate sheet, books the block on Mews. Corporate-retreat capture up 45%, and the events manager arrives Monday morning to a triaged pipeline, not a backlog.
+45%
Corporate-retreat capture lift
IG + GBP sources
+£82k/yr
Corporate-retreat revenue
post-launch
<5min
Surge-response latency
weekend inquiries
100%
Blocks routed to Mews
with organiser notes
Made Surya
Director, Sanur Beach Villa · 24 rooms · Bali
Destination weddings are our highest-margin product - €40k-€80k per 3-night buyout. The AI captures couple DMs across IG + WhatsApp in 30+ languages, qualifies ceremony scope + suite count + dietary, holds the date on Cloudbeds. Wedding revenue +52%, and our weddings manager arrives Monday to qualified, multilingual proposals instead of a 60-DM backlog.
+52%
Destination-wedding lift
multilingual IG + WhatsApp
+€164k/yr
Exclusive-use buyout revenue
post-launch
8+ langs
Auto-detected
EMEA + APAC
0
Multilingual DMs lost
since launch
Sigrid Magnúsdóttir
Owner, Reykjavik Loft · 48 rooms · Reykjavik
Long-stay is our underrated lead-gen surface - digital nomads, relocators, slow-travel guests DMing about 14-night Wi-Fi-and-workspace stays. The AI qualifies workspace needs, upsells to a suite with kitchenette when occupancy permits, books direct on Little Hotelier. Long-stay suite upsell up 32%, and the long-stay LTV per guest more than doubled.
+32%
Long-stay suite upsell lift
post-launch
+€48k/yr
Long-stay revenue lift
direct bookings
2x
Long-stay guest LTV
post-stay re-engagement
<24h
Post-stay NPS captured
via WhatsApp
Tomás Pereira
General Manager, Quinta do Lago Boutique · 18 rooms · Lisbon
Our suite reels were doing 80k views and generating 20+ corporate-retreat DMs a week - but we picked them up the next morning, and by then the organisers had DM'd 3 other properties. The AI now captures every MICE DM in seconds, qualifies headcount + dietary + AV needs, holds the rooms, sends our group rate sheet. MICE capture up 38% - that's €96k a year in corporate retreats we used to lose to silence.
+38%
MICE capture lift
Instagram-source leads
+€96k/yr
Corporate revenue lift
post-launch
<60s
Median DM-to-block-held time
100%
Lead-source attribution
captured in chat
Klara Hoffmann
Owner, Atelier Berlin Hotel · 32 rooms · Berlin
Design-hotel weddings are a fragmented inbound - multilingual couples DM from across Europe asking about ceremony + reception + suite blocks. The AI handles it on WhatsApp + Instagram in 30+ languages, qualifies guest count + ceremony scope + dietary, routes to our weddings manager with notes pre-populated in Cloudbeds. Wedding revenue up 42% YoY, and every couple gets qualified in their language.
+42%
Wedding revenue lift
WhatsApp + IG sources
+€128k/yr
Destination-wedding revenue
post-launch
4 langs
EMEA auto-detected
IT/FR/ES/DE
0
Wedding inquiries dropped
since launch
James Whitfield
Founder, The Edinburgh Townhouse · 12 rooms · Edinburgh
Corporate retreats sit at £180-£280/night - but the inbound was hit-and-miss with the front-desk on the phone. The AI now captures every Instagram + GBP DM, qualifies budget tier + headcount + AV needs, sends our group rate sheet, books the block on Mews. Corporate-retreat capture up 45%, and the events manager arrives Monday morning to a triaged pipeline, not a backlog.
+45%
Corporate-retreat capture lift
IG + GBP sources
+£82k/yr
Corporate-retreat revenue
post-launch
<5min
Surge-response latency
weekend inquiries
100%
Blocks routed to Mews
with organiser notes
Made Surya
Director, Sanur Beach Villa · 24 rooms · Bali
Destination weddings are our highest-margin product - €40k-€80k per 3-night buyout. The AI captures couple DMs across IG + WhatsApp in 30+ languages, qualifies ceremony scope + suite count + dietary, holds the date on Cloudbeds. Wedding revenue +52%, and our weddings manager arrives Monday to qualified, multilingual proposals instead of a 60-DM backlog.
+52%
Destination-wedding lift
multilingual IG + WhatsApp
+€164k/yr
Exclusive-use buyout revenue
post-launch
8+ langs
Auto-detected
EMEA + APAC
0
Multilingual DMs lost
since launch
Sigrid Magnúsdóttir
Owner, Reykjavik Loft · 48 rooms · Reykjavik
Long-stay is our underrated lead-gen surface - digital nomads, relocators, slow-travel guests DMing about 14-night Wi-Fi-and-workspace stays. The AI qualifies workspace needs, upsells to a suite with kitchenette when occupancy permits, books direct on Little Hotelier. Long-stay suite upsell up 32%, and the long-stay LTV per guest more than doubled.
+32%
Long-stay suite upsell lift
post-launch
+€48k/yr
Long-stay revenue lift
direct bookings
2x
Long-stay guest LTV
post-stay re-engagement
<24h
Post-stay NPS captured
via WhatsApp
Ready to put hotel lead generation to work on your property?
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Hotel new-stay acquisition questions, answered.
Everything general managers + revenue managers + events teams ask before switching on hotel lead generation.
Book a demo for your property →Every MICE DM, captured. Every destination-wedding inquiry, triaged. Every OTA-sourced guest, shifted direct.
For 8-22 room boutique hotel GMs running without a 24/7 front desk - Hotel lead generation. AI captures MICE corporate-retreat, destination-wedding, long-stay, and OTA-to-direct inquiries 24/7 across Instagram, WhatsApp, Facebook Messenger, your website widget, your Seekadu Business Page, and QR codes around the property. Qualifies group size + arrival/departure + dietary + AV needs + budget per night, holds the group block on your PMS, sends the rate sheet + events-manager handoff - writes to Mews, Cloudbeds, Opera Cloud, Little Hotelier, Clock PMS, RoomRaccoon, Hotelogix with organiser notes and dietary flags. Multilingual EMEA inbound auto-detected. Monitor-only OTA stance - never books through Booking.com. GDPR DPA on Pro and Enterprise plans. Live in 15 minutes.
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