Hotel CRM software
- every direct guest, fully enriched, PMS-synced
Hotel CRM software powered by AI - captures every guest touchpoint across Instagram, WhatsApp, website chat, and email. Ties each conversation to the Mews / Cloudbeds / Opera Cloud / Apaleo / Little Hotelier guest record in real time. Direct-booking conversion 15-30% lift, group-enquiry qualifying 3.4x vs form, pre-arrival upsell 15-25%, loyalty + repeat-stay campaigns segmented by PMS history. Built for independent hoteliers on the direct-channel mix - IG + WhatsApp + your website. Live in 15 minutes.
Le Petit Marais
Replied in 38 seconds · 14:32 Wed
Powered by seekadu
OTAs eat 15-22% commission
Every Booking-Expedia-OTA booking gives up margin - direct channels under-utilised, IG DMs sit unanswered
Same guest = 3 PMS records
IG DM, WhatsApp, email, walk-in - same person, no unified history, no true repeat-stay LTV
Group enquiries die in form purgatory
Weddings / conferences / corporate retreats land in static forms, 30% conversion, days of email roundtrips
Email loyalty at 8% open rate
Repeat-stay campaigns floor out - email noise too high, guests miss the re-engagement, lose to chain hotels
Trusted by businesses already using Seekadu
What a high-season week looks like with hotel CRM software on the line.
The same guest DMs, group enquiries, and pre-arrival questions arrive. The difference is what happens when 75% of conversations match to PMS records automatically and direct-booking conversion runs 28% above baseline.
Without Seekadu
Friday IG DM ignored
Guest DMs 'available next weekend?' Sat morning. Sits in IG inbox. By Mon they've booked Hyatt via Expedia.
Without Seekadu
Friday IG DM ignored
Guest DMs 'available next weekend?' Sat morning. Sits in IG inbox. By Mon they've booked Hyatt via Expedia.
With Seekadu
Direct booking captured in 38s
AI quotes parity rate + welcome drink + free breakfast, captures direct booking via Mews. Pure-margin revenue saved.
Without Seekadu
Wedding enquiry → static form rot
40-guest wedding lands in contact form. Takes 3 days for owner to reply. Couple has already booked Hotel Crillon's competing offer.
Without Seekadu
Wedding enquiry → static form rot
40-guest wedding lands in contact form. Takes 3 days for owner to reply. Couple has already booked Hotel Crillon's competing offer.
With Seekadu
Qualified + Léa routed in 38s
AI captures party + dates + budget + occasion, sends package PDF, hold deposit on card. Léa walks in Wed to a pre-qualified deal.
Without Seekadu
Pre-arrival upsell missed
Reservation arrives Sat. Nobody reaches out with suite upgrade, breakfast package, spa. Guest spends only the base rate. Margin walks.
Without Seekadu
Pre-arrival upsell missed
Reservation arrives Sat. Nobody reaches out with suite upgrade, breakfast package, spa. Guest spends only the base rate. Margin walks.
With Seekadu
WhatsApp pre-arrival flow
AI runs upgrade conversation 48h ahead, captures dietary, books transfer. 22% accept suite + F&B upgrade. Pure margin.
Without Seekadu
8,000 past guests, no loyalty
Past guests sit in PMS doing nothing. Email loyalty at 8% open. Chain hotels win their next stay with marketing budget.
Without Seekadu
8,000 past guests, no loyalty
Past guests sit in PMS doing nothing. Email loyalty at 8% open. Chain hotels win their next stay with marketing budget.
With Seekadu
WhatsApp segmented re-engagement
AI segments by ADR + season + occasion, sends personalised re-engagement. 38% repeat-stay rate. £68k/mo retained.
Want this high-season week for your hotel?
What your hotel CRM software actually knows.
Plug into Mews, Cloudbeds, Opera Cloud, Apaleo, or Little Hotelier. Hotel CRM software reads your live room inventory + rate plans, group-booking criteria, loyalty tier rules, dietary + preference categories, FoM + revenue-manager + group-sales-lead roster - and converts every Instagram DM, WhatsApp message, website chat, and email reply into a fully-enriched, PMS-synced guest record. Direct + IG + WhatsApp + your website are the canonical channels.
Room inventory + rates
Live PMS feed (Mews, Cloudbeds, Opera Cloud, Apaleo, Little Hotelier) - never quotes a room that isn't available.
Loyalty + repeat-stay history
Per-guest stay frequency, ADR band, length-of-stay average, occasion patterns, tier progress - segmented for re-engagement.
Group + event criteria
Wedding / conference / corporate retreat package criteria, minimum-spend per occasion, room-mix logic, deposit rules.
Dietary + preference
Per-guest dietary, room preference, occasion, transfer needs - captured at first touch + pre-arrival.
Direct-channel mix
Built for independent hoteliers - direct + IG + WhatsApp + your website + QR codes. Seekadu does not integrate with OTA platforms.
Seekadu AI
Trained
Room inventory + rates
Live PMS feed
Loyalty tiers + history
Per guest
Group rate criteria
Per occasion
Dietary + preferences
Per guest
Transfer + concierge
Live booking
Pre-arrival flow
24-72h window
Languages
30+ auto-detect
Direct-booking mix
IG + WA + website
Every guest touchpoint - captured + enriched.
From a Monday-morning direct-booking DM to a Thursday pre-arrival upsell - hotel CRM software handles every guest moment with full PMS write-back.
Every IG DM tied to the right Mews / Cloudbeds guest record.
Instagram DMs land with a handle, not a guest profile. The AI matches by email, phone, or reservation reference captured in chat, pulls the full PMS guest record (past stays, room preferences, dietary notes, loyalty tier), and writes the conversation back to the unified guest history. By month 3, 75%+ of inbound conversations match to existing guest records.
- Auto-match Instagram + WhatsApp + website chat to Mews / Cloudbeds / Opera Cloud / Apaleo / Little Hotelier
- Pulls full PMS record: past stays, room preferences, ADR, length-of-stay, loyalty tier, dietary
- Writes conversation transcript + channel-source attribution back to PMS guest record
- Multi-property hotel groups see every guest across properties in one queue
- Eliminates duplicate guest profiles - true repeat-stay LTV surfaces
Guest matched · Upsell captured · Preferences enriched · GM notified
Where does your hotel CRM software live?
How hotel CRM software moves direct booking + group conversion + repeat stays.
Illustrative - outcome ranges modelled on our pilot hotels and published industry benchmarks (Mews, Cloudbeds, Opera Cloud, STR). Individual results vary.
Direct-booking lift on IG + WhatsApp channels, OTA commission saved
Group enquiry conversion rate (form 30% → AI-qualified 3.4x)
Pre-arrival upsell conversion (suite, F&B, transfer)
+€18k/mo
OTA commission saved at boutique hotel pilots
+38%
Repeat-stay rate lift via segmented WhatsApp campaigns
75%
Inbound conversations matched to PMS guest record by month 3
8+ lang
Auto-detected for international guests + team brief
What hotels on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot hotels - names and exact figures composite, not individual customer quotes.
Henri Laurent
GM, Le Petit Marais · 18 rooms · Paris
OTAs were eating 18-22% commission. We turned IG + WhatsApp into the direct-booking channel - guests message us, AI quotes parity rate plus welcome drink, books direct through Mews. Direct mix moved from 32% to 60% in 90 days. Pure margin recovery.
+28%
Direct-booking lift
vs OTA-dominant baseline
+€18k/mo
OTA commission saved
post-launch
60%
Direct booking mix
vs 32% baseline
15 min
Setup
to first direct booking from IG
Sofia Martinez
Owner, Costa Brava Bungalows · 32 rooms · Tossa de Mar
Group enquiries (weddings, family reunions, corporate retreats) used to live in a contact form, 30% conversion at best. Now AI qualifies party + dates + budget + dietary in chat, sends the group package, routes me with deposit on hold. We close 3.4x more group bookings.
3.4×
Group booking conversion
vs contact form
+€42k/mo
Group revenue lift
post-launch
<60s
DM-to-qualified
group enquiries
100%
Group deposits captured
in-thread
Callum MacLeod
Director, Highland Inns Group · 12 rooms · Edinburgh
6 properties, 22k past guests, no way to run loyalty without a marketing team. The AI segments by stay-frequency + season + ADR, sends tailored WhatsApp re-engagement per cohort. Repeat-stay rate up 38% across the group - same staff.
+38%
Repeat-stay rate
across 6 properties
+£68k/mo
Repeat-stay revenue
post-launch
100%
Guests across properties unified
single CRM view
8 lang
Auto-detected
international guests
Yuki Nakamura
GM, Kyoto Maple Ryokan · 24 rooms · Kyoto
Our guests are international - they DM in English, French, German, Italian, Korean. The AI handles every language, captures dietary + pre-arrival preferences, briefs my innkeepers in Japanese. Pre-arrival suite upgrade runs at 22% conversion. Pure margin.
22%
Pre-arrival upsell conversion
suite + F&B
+¥2.4M/mo
Upsell revenue
post-launch
8 lang
Auto-detected
guests + JP team brief
100%
Dietary captured pre-arrival
no surprises at table
Olivia Kingsley
Owner, Cape Cod Boutique · 48 rooms · Provincetown MA
Email loyalty was floor-out at 8% open rate. We switched the entire loyalty program to WhatsApp via the AI - segments guests by season + last-stay-occasion, sends personalised re-engagement. Loyalty conversion is 45% - almost 6x what email did.
45%
Loyalty conversion rate
WhatsApp vs 8% email
+$28k/mo
Loyalty revenue
off-season recovery
+6×
Channel performance
WhatsApp vs email
0
Generic loyalty blasts
all segmented
Henri Laurent
GM, Le Petit Marais · 18 rooms · Paris
OTAs were eating 18-22% commission. We turned IG + WhatsApp into the direct-booking channel - guests message us, AI quotes parity rate plus welcome drink, books direct through Mews. Direct mix moved from 32% to 60% in 90 days. Pure margin recovery.
+28%
Direct-booking lift
vs OTA-dominant baseline
+€18k/mo
OTA commission saved
post-launch
60%
Direct booking mix
vs 32% baseline
15 min
Setup
to first direct booking from IG
Sofia Martinez
Owner, Costa Brava Bungalows · 32 rooms · Tossa de Mar
Group enquiries (weddings, family reunions, corporate retreats) used to live in a contact form, 30% conversion at best. Now AI qualifies party + dates + budget + dietary in chat, sends the group package, routes me with deposit on hold. We close 3.4x more group bookings.
3.4×
Group booking conversion
vs contact form
+€42k/mo
Group revenue lift
post-launch
<60s
DM-to-qualified
group enquiries
100%
Group deposits captured
in-thread
Callum MacLeod
Director, Highland Inns Group · 12 rooms · Edinburgh
6 properties, 22k past guests, no way to run loyalty without a marketing team. The AI segments by stay-frequency + season + ADR, sends tailored WhatsApp re-engagement per cohort. Repeat-stay rate up 38% across the group - same staff.
+38%
Repeat-stay rate
across 6 properties
+£68k/mo
Repeat-stay revenue
post-launch
100%
Guests across properties unified
single CRM view
8 lang
Auto-detected
international guests
Yuki Nakamura
GM, Kyoto Maple Ryokan · 24 rooms · Kyoto
Our guests are international - they DM in English, French, German, Italian, Korean. The AI handles every language, captures dietary + pre-arrival preferences, briefs my innkeepers in Japanese. Pre-arrival suite upgrade runs at 22% conversion. Pure margin.
22%
Pre-arrival upsell conversion
suite + F&B
+¥2.4M/mo
Upsell revenue
post-launch
8 lang
Auto-detected
guests + JP team brief
100%
Dietary captured pre-arrival
no surprises at table
Olivia Kingsley
Owner, Cape Cod Boutique · 48 rooms · Provincetown MA
Email loyalty was floor-out at 8% open rate. We switched the entire loyalty program to WhatsApp via the AI - segments guests by season + last-stay-occasion, sends personalised re-engagement. Loyalty conversion is 45% - almost 6x what email did.
45%
Loyalty conversion rate
WhatsApp vs 8% email
+$28k/mo
Loyalty revenue
off-season recovery
+6×
Channel performance
WhatsApp vs email
0
Generic loyalty blasts
all segmented
Ready to put hotel CRM software to work on your Mews or Cloudbeds?
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Hotel questions, answered.
Everything GMs + revenue managers ask before switching on hotel CRM software.
Book a demo for your hotel →Capture every direct booking. Qualify every group. Re-engage every past guest.
For 8-22 room boutique hotel GMs running without a 24/7 front desk - Hotel CRM software - runs natively on Mews, Cloudbeds, Opera Cloud, Apaleo, Little Hotelier. Ties every Instagram DM + WhatsApp + website chat + email to the right PMS guest record. Direct-booking conversion 15-30% lift, group-enquiry 3.4x conversion, pre-arrival upsell 15-25%, loyalty + repeat-stay campaigns segmented by PMS history. Built for independent hoteliers on the direct-channel mix.
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