CRM for real estate agents
- every lead, fully enriched, in 38 seconds
CRM for real estate agents powered by AI - enriches every buyer + investor + vendor enquiry across Rightmove, Zillow, Idealista, Immobiliare, Instagram listing-reel DMs, your website, and WhatsApp. Detects investor signals, books viewings on the right agent's live calendar, runs long-cycle nurture, reactivates dormant contacts. Writes fully-tagged enrichment per conversation - export-ready for Follow Up Boss, kvCORE, BoomTown, or Pipedrive. Speed-to-lead the industry benchmark.
Apex Properties
Replied in 38 seconds · 21:42 Wed
Powered by seekadu
Portal DMs land as 1-line contacts
Rightmove / Zillow leads arrive with 'interested in property X' - your CRM gets a thin contact and a guess
Investor leads route to FTB agents
BTL portfolio enquiries land in the same queue as first-time-buyers - the wrong agent takes the call
Speed-to-lead = 4-6 hours
Industry baseline contact time is hours, not minutes - you lose to the brokerage that replied first
3,400 dormant CRM contacts
Past viewers, lost vendors, old portal leads - sitting in Follow Up Boss doing nothing, no re-engagement
Trusted by businesses already using Seekadu
What a real-estate new-business week looks like with AI CRM on the line.
The same portal DMs, IG comments, and viewing requests arrive. The difference is what happens when a £625k buyer DMs at 21:42 and your agents are off-shift.
Without Seekadu
Rightmove DM → unread until morning
Buyer DMs 'interested in 14 Sycamore Drive'. Sits in Follow Up Boss as a thin contact. By 09:00 next day, 2 competitor brokerages have replied.
Without Seekadu
Rightmove DM → unread until morning
Buyer DMs 'interested in 14 Sycamore Drive'. Sits in Follow Up Boss as a thin contact. By 09:00 next day, 2 competitor brokerages have replied.
With Seekadu
Enriched + viewing booked in 38s
AI parses DM, asks pre-approval + family-vs-investor, books Sat 11:00 with Sarah, writes fully-tagged contact to Follow Up Boss.
Without Seekadu
Investor lead routed to FTB agent
BTL portfolio investor lands in queue. FTB agent takes the call, can't answer yield questions, investor cools. Brokerage loses £8k commission.
Without Seekadu
Investor lead routed to FTB agent
BTL portfolio investor lands in queue. FTB agent takes the call, can't answer yield questions, investor cools. Brokerage loses £8k commission.
With Seekadu
Investor signal detected + David routed
AI sees 'rental yield' question in message 2, routes to David (investor specialist), tags CRM with portfolio flag.
Without Seekadu
Slow speed-to-lead
Portal leads from overnight sit in Follow Up Boss until Sarah opens her laptop. 4-6h delay vs competitor who replied at 22:30.
Without Seekadu
Slow speed-to-lead
Portal leads from overnight sit in Follow Up Boss until Sarah opens her laptop. 4-6h delay vs competitor who replied at 22:30.
With Seekadu
38s reply, fully-enriched contact
AI replied to all 7 overnight DMs in 38s each. Sarah opens Fri to 7 pre-qualified buyers with viewings booked.
Without Seekadu
3,400 dormant CRM contacts
Past viewers from 18 months ago, lost vendor pitches, conference walk-ups - sitting in Follow Up Boss doing nothing. Pipeline gone.
Without Seekadu
3,400 dormant CRM contacts
Past viewers from 18 months ago, lost vendor pitches, conference walk-ups - sitting in Follow Up Boss doing nothing. Pipeline gone.
With Seekadu
Reactivation outreach
AI segments by old search criteria + budget, sends 'just-listed in your area' WhatsApp messages. 7.2% re-engage → 244 conversations → 6 closed deals.
Want this new-business week for your brokerage?
What your CRM for real estate agents actually knows.
Sits alongside Follow Up Boss, kvCORE, BoomTown, or Pipedrive. AI CRM for real estate agents reads your live listing inventory, agent roster + specialism + territory, contact-stage rules, viewing-booking policy, and dormant-CRM cohorts - and converts every Rightmove DM, IG listing-reel comment, WhatsApp message, and website enquiry into a fully-enriched, agent-routed, calendar-booked CRM record.
Listing inventory + portal feeds
Live read from Rightmove, Zillow, Zoopla, Idealista, Immobiliare, OnTheMarket - comparable-sale scoring, days-on-market, price drops.
Agent roster + specialism
Per-agent specialism (investor / FTB / luxury / lettings / commercial), territory boundaries, working hours, calendar sync.
Pre-approval + mortgage rules
Budget bands per market, FCA-aware UK / NAR-aware US compliance, mortgage-broker referral logic - never gives regulated advice.
Investor tags + portfolio context
BTL signals, gross yield questions, cash-flow language, portfolio size, capital availability - routed to investor specialist.
Dormant-cohort reactivation
Segment by original search criteria + budget + last-engagement reason; per-cohort tailored just-listed WhatsApp outreach.
Seekadu AI
Trained
Portal feeds
Rightmove + 5 more
Agent roster
Residential · Investor · Lettings · Commercial
Live calendars
Google + Outlook
Pre-approval rules
UK · US · ES · FR · DE
Investor tags
BTL + cash
Dormant cohorts
Per search criteria
Languages
30+ auto-detect
Per-source ROI
Portal + IG + DM
Every real-estate enquiry - enriched + routed.
From a 21:42 Rightmove DM to a 12-month dormant reactivation - AI CRM for real estate agents handles every enquiry moment with full CRM write-back.
Rightmove and Zillow leads enriched before they hit your CRM.
A portal lead lands at 21:42 - 'interested in 14 Sycamore Drive'. Without an AI in the loop the contact sits in Follow Up Boss with one line and a phone number until tomorrow morning. CRM for real estate agents replies in 38 seconds, asks budget + timeline + pre-approval + investor-vs-FTB, scores fit against your live listings, writes a fully-enriched contact to the CRM with channel source attached.
- Parses Rightmove, Zillow, Zoopla, Idealista, Immobiliare, OnTheMarket portal DMs
- Asks budget band, timeline, pre-approval status, property type in same thread
- Tags investor vs FTB vs cash buyer based on conversation signals
- Writes enriched contact to Follow Up Boss / kvCORE / BoomTown / Pipedrive
- Speed-to-lead under 5 min lifts contact rates 9x vs hourly baseline
Lead enriched · FTB-family tagged · Pre-approval captured · Sarah notified
Where does your CRM for real estate agents live?
How AI CRM for real estate moves contact rates + investor wins + dormant reactivation.
Illustrative - outcome ranges modelled on our pilot brokerages and published industry benchmarks (NAR, Zillow, Rightmove, Follow Up Boss). Individual results vary.
Contact-to-meeting rate lift (14% → 47%) via 38s speed-to-lead
Investor win rate after specialist-routing detection in first 2-3 messages
Dormant-contact reactivation rate in first 90 days from segmented just-listed outreach
38s
Median portal-lead reply (vs 4-6h hourly baseline)
+£120k-£420k
GCI lift per 6 months at pilot brokerages
9x
Contact rate lift from under-5-min reply window
8+ lang
Auto-detected for cross-border buyer + investor enquiries
What brokerages on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot brokerages - names and exact figures composite, not individual customer quotes.
James Cohen
Director, Apex Properties · 12 agents · London
Rightmove DMs used to land at 22:00 and sit in Follow Up Boss as one-line contacts until morning. Now the AI parses every one, asks the right questions, writes an enriched contact with pre-approval and timeline before I open my laptop. Saturday viewing volume up 38%.
+38%
Saturday viewing volume
from Fri-evening DMs
<5 min
Median speed-to-lead
vs 6h hourly baseline
9x
Contact rate vs baseline
speed-to-lead lift
15 min
Setup
to first enriched contact
Maria Santos
Broker, Olive Realty · 24 agents · Lisbon
Investor enquiries used to land in the same queue as first-time-buyers and the wrong agent would take the call. The AI detects investor signals in the first two messages - yield questions, portfolio context - and routes straight to David. Investor win rate up 42%.
+42%
Investor win rate
specialist routing
100%
Investor signals detected
first 3 messages
+€340k/yr
Investor commission
post-routing
0
Investor leads to wrong agent
since launch
Lucas Müller
MD, Atlas Real Estate · 8 agents · Berlin
Cross-border buyers DM us in English, German, Polish, Italian - we couldn't keep up. The AI handles 30+ languages, asks the qualifying questions in the buyer's language, and writes the CRM record in German. Cross-border enquiries up 60% in 90 days.
+60%
Cross-border enquiries
first 90 days
8 lang
Auto-detected
qualifying flow
+€220k/yr
Cross-border GCI
post-launch
100%
DMs answered <60s
any language
Aisha Patel
Owner, Patel Properties · 32 agents · Birmingham AL
Speed-to-lead was the difference between $35k GCI and $0. Now portal leads are answered in 38 seconds with the right qualifying questions. Our contact-to-meeting rate moved from 14% to 47%. Single biggest lever we've pulled in 5 years.
+236%
Contact-to-meeting
14% → 47%
<60s
Median portal-lead reply
vs 4h baseline
+$120k
GCI lift
first 6 months
0
Portal leads unanswered overnight
since launch
Adrien Lambert
Founder, Lumiere Immobilier · 18 agents · Lyon
3,400 dormant contacts in our CRM doing nothing for 18 months. The AI segmented them by old search criteria, sent tailored 'just-listed' WhatsApp messages. 7.2% reactivated - that's 244 conversations and 6 closed buy-side deals last quarter.
7.2%
Dormant reactivation rate
90 days
244
Re-engaged contacts
from 3,400 dormant
6
Closed buy-side deals
from reactivation
+€180k/yr
GCI from dormant
first year
James Cohen
Director, Apex Properties · 12 agents · London
Rightmove DMs used to land at 22:00 and sit in Follow Up Boss as one-line contacts until morning. Now the AI parses every one, asks the right questions, writes an enriched contact with pre-approval and timeline before I open my laptop. Saturday viewing volume up 38%.
+38%
Saturday viewing volume
from Fri-evening DMs
<5 min
Median speed-to-lead
vs 6h hourly baseline
9x
Contact rate vs baseline
speed-to-lead lift
15 min
Setup
to first enriched contact
Maria Santos
Broker, Olive Realty · 24 agents · Lisbon
Investor enquiries used to land in the same queue as first-time-buyers and the wrong agent would take the call. The AI detects investor signals in the first two messages - yield questions, portfolio context - and routes straight to David. Investor win rate up 42%.
+42%
Investor win rate
specialist routing
100%
Investor signals detected
first 3 messages
+€340k/yr
Investor commission
post-routing
0
Investor leads to wrong agent
since launch
Lucas Müller
MD, Atlas Real Estate · 8 agents · Berlin
Cross-border buyers DM us in English, German, Polish, Italian - we couldn't keep up. The AI handles 30+ languages, asks the qualifying questions in the buyer's language, and writes the CRM record in German. Cross-border enquiries up 60% in 90 days.
+60%
Cross-border enquiries
first 90 days
8 lang
Auto-detected
qualifying flow
+€220k/yr
Cross-border GCI
post-launch
100%
DMs answered <60s
any language
Aisha Patel
Owner, Patel Properties · 32 agents · Birmingham AL
Speed-to-lead was the difference between $35k GCI and $0. Now portal leads are answered in 38 seconds with the right qualifying questions. Our contact-to-meeting rate moved from 14% to 47%. Single biggest lever we've pulled in 5 years.
+236%
Contact-to-meeting
14% → 47%
<60s
Median portal-lead reply
vs 4h baseline
+$120k
GCI lift
first 6 months
0
Portal leads unanswered overnight
since launch
Adrien Lambert
Founder, Lumiere Immobilier · 18 agents · Lyon
3,400 dormant contacts in our CRM doing nothing for 18 months. The AI segmented them by old search criteria, sent tailored 'just-listed' WhatsApp messages. 7.2% reactivated - that's 244 conversations and 6 closed buy-side deals last quarter.
7.2%
Dormant reactivation rate
90 days
244
Re-engaged contacts
from 3,400 dormant
6
Closed buy-side deals
from reactivation
+€180k/yr
GCI from dormant
first year
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Brokerage questions, answered.
Everything brokers + new-business leads ask before switching on AI CRM for real estate agents.
Book a demo for your brokerage →Enrich every lead. Route every investor. Reactivate every dormant contact.
AI CRM for real estate agents - sits alongside Follow Up Boss, kvCORE, BoomTown, or Pipedrive. Captures portal DMs in 38 seconds, detects investor signals, books viewings on the right agent's calendar, reactivates dormant CRM contacts. Sits on top of your stack, never replaces it. Never gives FCA-regulated mortgage advice.
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