Marketing automation for dentists
- recall waves + cosmetic nurture, at 90% open rate
Marketing automation for dentists that turns Dentrix, Eaglesoft, Open Dental, Curve, iDentistSoft, and Practice-Web events - overdue 6-month recall, treatment-plan accepted-but-not-scheduled, cosmetic consult deferred, dormant 12-24 month patient, post-procedure window, birthday - into segment-triggered WhatsApp Business API + Instagram DM + Website widget flows. Reactivates 14-22% of 30-90d overdue recall vs 2.8% on email. Runs dormant reactivation, cosmetic nurture, treatment-plan drips, post-procedure check-ins + referral asks, and birthday VIP. PMS-to-CRM enrichment on top of your existing stack - never replaces it. HIPAA-equivalent posture with BAA on Enterprise contracts.
Riverside Dental
Replied in 38 seconds · 19:42 Tue
Powered by seekadu
Sesame / Solutionreach email recall opens at 19%
Dental email recall runs at 18-22% open with under 3% reactivation - the 30-90d overdue window closes long before most patients ever see the recall touch
4,000+ dormant patients, no win-back
Past once-or-twice patients from 12-24 months ago - sitting in Dentrix / Eaglesoft / Open Dental doing nothing, no re-engagement on a channel that converts
Deferred cosmetic plans die in silence
Half of veneer / implant / Invisalign consults end with a treatment plan that's accepted in principle and never scheduled. $40k-$180k/qtr quietly walking away per single-site practice
Birthday VIP + seasonal whitening unautomated
Highest-converting cosmetic touches in dental marketing - typically run manually by the front-desk team if at all. Single-digit adoption on email, no per-patient attribution
Trusted by businesses already using Seekadu
What a dental practice year looks like with marketing automation on the line.
The same recalls become overdue, the same cosmetic plans get deferred, the same dormant patients lapse. The difference is what happens when a 6-month recall is 30 days overdue and your Sesame email drip waits another 60 days to send the comeback.
Without Seekadu
Patient discharged with no automated touch
Hygienist visit + check-up done. Patient leaves with 'we'll see you in 6 months' - no automated check-in, no post-procedure touch, no consent for cosmetic-interest follow-up. Front-desk hand-written note in PMS.
Without Seekadu
Patient discharged with no automated touch
Hygienist visit + check-up done. Patient leaves with 'we'll see you in 6 months' - no automated check-in, no post-procedure touch, no consent for cosmetic-interest follow-up. Front-desk hand-written note in PMS.
With Seekadu
PMS-to-CRM record updated automatically
AI logs last visit, captures cosmetic-interest tag from in-visit chat, schedules 24h post-procedure check-in, queues 6-month recall trigger, captures consent for marketing-message opt-in.
Without Seekadu
No post-procedure check-in
Patient who had a root canal at day-0 has mild discomfort, doesn't call, doesn't return. Practice never knows. Day-7 referral ask window passes silently - no review, no referral, no attribution.
Without Seekadu
No post-procedure check-in
Patient who had a root canal at day-0 has mild discomfort, doesn't call, doesn't return. Practice never knows. Day-7 referral ask window passes silently - no review, no referral, no attribution.
With Seekadu
24h check + day-7 referral ask + Google review
AI fires 24h WhatsApp post-op check, escalates any swelling / pain to on-call dentist. Day-7 referral ask with €60 credit. 31% referral + review rate.
Without Seekadu
Recall slides past 6 months
Sesame email recall fires at 6 months and waits. Open rate 19%, reactivation under 3%. By month 7 the patient's overdue and has booked across town at a practice that WhatsApped them.
Without Seekadu
Recall slides past 6 months
Sesame email recall fires at 6 months and waits. Open rate 19%, reactivation under 3%. By month 7 the patient's overdue and has booked across town at a practice that WhatsApped them.
With Seekadu
WhatsApp recall preview at month 5
AI sends a soft month-5 preview - 'your 6-month hygiene visit's due in a few weeks, want first pick of Tue 09:30 or Thu 11:00?' Hygienist Megan books in-thread.
Without Seekadu
Recall overdue, comeback drip silent
Patient now 30 days past 6-month recall. Mailchimp comeback campaign sends at day-90. By then patient's gone elsewhere. 14% open, 0.6% reactivation. 4 of every 100 overdue patients come back.
Without Seekadu
Recall overdue, comeback drip silent
Patient now 30 days past 6-month recall. Mailchimp comeback campaign sends at day-90. By then patient's gone elsewhere. 14% open, 0.6% reactivation. 4 of every 100 overdue patients come back.
With Seekadu
Day-1 overdue WhatsApp + cosmetic upsell + financing
AI fires day-1-overdue WhatsApp recall, surfaces free cosmetic consult worth €120 if cosmetic-interest tag present, books hygienist visit + cosmetic consult in-thread, writes UTM back to Dentrix.
Want this year-round lifecycle for your dental practice?
What your marketing automation for dentists actually knows.
Plug into Dentrix, Eaglesoft, Open Dental, Curve, iDentistSoft, or Practice-Web (via NexHealth, Sesame Communications, or Solutionreach). Marketing automation for dentists reads recall events, treatment-plan acceptance, cosmetic-interest tag, insurance carrier, dormant-cohort timestamp, and procedure history - segments by recall cadence, treatment plan value, cosmetic interest, dormant cohort, insurance - and triggers WhatsApp Business API, Instagram DM, Facebook Messenger, website widget, and Business Page flows. PMS-to-CRM enrichment runs continuously. Honours transactional vs marketing message rules with Meta template approval lanes. Ties every send back to UTM + attributed treatment revenue.
Recall cadence by procedure
6-month hygiene recall, 3-month perio recall, 12-month exam recall, post-implant 6-week / 6-month bone-integration checks, ortho retainer-check cadence - per-procedure recall trigger pulled from Dentrix / Eaglesoft / Open Dental.
Cosmetic upsell windows
Cosmetic-interest tag per patient (veneer, whitening, implant, Invisalign, smile design), seasonal whitening window (autumn → wedding-season spring), birthday VIP cosmetic-consult invitation, deferred-plan acceptance drip.
Insurance verification trigger
Patient asks 'do you take BlueCross / Aetna / Delta PPO / VHI / Laya?' - AI captures carrier + plan + member ID, routes eligibility to front-desk via NexHealth / Sesame Communications. Never quotes guaranteed clinical pricing. PHI-sensitive determinations stay with billing specialist.
Treatment-plan acceptance rate
Per-plan accept-or-defer status, plan value bracket ($3.5k / $8k / $15k / $25k+), 7-day + 30-day deferred-cohort drip with 0% financing chat, per-flow attribution back to PMS. Recovers $40k-$180k/qtr per single-site practice.
HIPAA-equivalent + GDPR posture
HIPAA-equivalent encryption + access controls as standard; signed BAA on contracted Enterprise plans only - never claims US HIPAA without BAA on file. GDPR DPA + 'patient data retention' rules enforced. Marketing-message opt-in honoured per jurisdiction.
Seekadu AI
Trained
Recall events
Dentrix + 6
Patient segments
Cadence + procedure
Cosmetic interest tag
Per-patient record
Insurance carriers
In-network rules
Birthday + anniversary
PMS-enriched
Dormant cohort (12-24m)
30/60/90-day cohorts
Treatment plans
Accept / defer
Escalation rules
Clinical / on-call
Every lifecycle moment - triggered + attributed.
From a 6-month overdue recall to a 24h post-procedure check-in - marketing automation for dentists handles every lifecycle moment with full UTM attribution + PMS-record sync. HIPAA-equivalent posture; signed BAA on Enterprise plans.
Overdue 30-90d recall cohort → WhatsApp wave at 14-22% reactivation.
The single highest-leverage automated lifecycle moment in a dental practice is the 6-month recall (or 3-month perio recall) the day a patient becomes overdue. Sesame Communications, Solutionreach, and Dentrix Communicator send email recall - and the average open rate sits at 18-22%, with reactivation under 3%. Marketing automation for dentists reads the recall report out of Dentrix / Eaglesoft / Open Dental via NexHealth, segments by recall cadence + last procedure + insurance carrier, and fires a WhatsApp the day a patient becomes overdue. Reactivation across pilot practices runs 14-22% on the 30-90-day-overdue segment vs 2.8% for email-only.
- Reads recall report from Dentrix / Eaglesoft / Open Dental via NexHealth / Sesame Communications
- Segments by 6-month vs 3-month perio recall cadence + last procedure + insurance carrier
- Fires WhatsApp Business API the day a patient becomes overdue vs waiting 60-90 days
- 14-22% reactivation on the 30-90d overdue segment vs 2.8% email-only
- Books hygienist visit in-thread; writes UTM + attributed appointment back to Dentrix
Recall reactivated · 6-month cadence restored · Cosmetic upsell flagged · PMS updated
Where does your marketing automation for dentists live?
How marketing automation for dentists moves recall + cosmetic nurture + dormant reactivation.
Illustrative - outcome ranges modelled on our pilot dental practices and published benchmarks (ADA, MGMA-Dental, Dentrix, NexHealth, Sesame Communications). Individual results vary.
Recall reactivation rate on WhatsApp (vs 2.8% on Sesame / Solutionreach email-only baseline)
Deferred cosmetic treatment-plan acceptance lift (10/30/60-day WhatsApp nurture vs no-touch baseline)
Birthday VIP adoption rate (free whitening top-up + complimentary cosmetic consult)
<24h
Median recall-overdue-to-WhatsApp (vs 60-90 days before)
+$40-$180k/qtr
Attributed quarterly treatment revenue per single-site practice
5-8x
Revenue-per-send vs email recall baseline
31%
Post-procedure referral + Google review rate (vs 6% email-only)
What dental practices on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot practices - names and exact figures composite, not individual patient quotes. Never reflects clinical outcomes.
Dr. Priya Patel
Cosmetic Specialist, Riverside Dental · 4 chairs · Austin TX
Our Sesame Communications recall emails opened at 19%, reactivated 2.4% of overdue patients. We layered Seekadu's WhatsApp recall wave on top - no email changes - reactivated another 22% of the 30-90d overdue cohort inside 30 days. Hygienist column up 38%. First quarter recovered $96k in treatment revenue we'd been quietly writing off.
+22%
Recall reactivation rate
30-90d overdue segment
+38%
Hygienist column fill
Tue / Wed / Thu post-launch
+$96k/qtr
Treatment revenue recovered
first quarter post-launch
15 min
Setup
to first reactivated patient
Dr. Sofia Reyes
Director, Madrid Dental Studio · 6 chairs · Madrid
Deferred cosmetic plans were our biggest leak - patients consulted on veneers, took the treatment plan home, never came back. The 7-day + 30-day WhatsApp nurture with 0% financing changed that. Acceptance lifted from 22% to 51% on the deferred cohort. €96k/qtr in cosmetic revenue we used to lose to silence.
+28%
Deferred cosmetic plan acceptance
22% → 51% post-launch
+€96k/qtr
Cosmetic revenue recovered
first quarter post-launch
<24h
Plan-deferral-to-WhatsApp
vs 4-6 weeks before
0
Marketing template breaches
since launch
Dr. Liam O'Sullivan
Owner, Dublin Smile Clinic · 8 chairs · Dublin
We sat on 4,200 dormant patients in Dentrix who'd lapsed 12-24 months. Mailchimp had been emailing them annually with 14% open and almost zero reactivation. We pointed Seekadu at the dormant cohort, segmented by last procedure + cosmetic-interest tag, fired WhatsApp with a free cosmetic consult invite. 11% reactivation - 462 patients back. Each one's worth €2-4k LTV over 5 years.
11%
Dormant patient reactivation
12-24m lapsed cohort
+462
Dormant patients back
first quarter
+€84k/qtr
Reactivated treatment revenue
post-launch
<60s
WhatsApp open-to-reply median
vs 14h email baseline
Dr. Hannah Klein
Owner, Bremen Zahnarztpraxis · Bremen (DSO, 4 sites)
Treatment plan deferral was the single biggest unaddressed leak across our 4 sites - €182k/qtr quietly walking away. The 7-day + 30-day WhatsApp drip with 0% financing routes deferred patients to a financing chat with the treating dentist. Acceptance up 31%. Across 4 sites that's €560k/yr we used to lose.
+31%
Deferred plan acceptance lift
across 4 sites
+€182k/qtr
Treatment revenue recovered
per-site median
+€560k/yr
Cross-site annualised lift
post-launch
100%
PMS attribution captured
per accepted plan
Dr. Marcus Tanaka
Founder, Tanaka Dental · 3 chairs · São Paulo (Implant Specialist)
Post-procedure check-in + referral ask was a missed move. We never had a structured way to ask happy implant patients for a referral. The 24h check + day-7 referral ask via WhatsApp runs at 31% referral rate. We've added 80+ new implant patients in a quarter from existing-patient referrals alone.
31%
Post-op referral + review rate
vs 6% email baseline
+80/qtr
Implant referrals
from existing-patient asks
+R$560k/qtr
Implant revenue from referrals
post-launch
0
Clinical escalation misses
24h post-op flag-to-on-call
Dr. Priya Patel
Cosmetic Specialist, Riverside Dental · 4 chairs · Austin TX
Our Sesame Communications recall emails opened at 19%, reactivated 2.4% of overdue patients. We layered Seekadu's WhatsApp recall wave on top - no email changes - reactivated another 22% of the 30-90d overdue cohort inside 30 days. Hygienist column up 38%. First quarter recovered $96k in treatment revenue we'd been quietly writing off.
+22%
Recall reactivation rate
30-90d overdue segment
+38%
Hygienist column fill
Tue / Wed / Thu post-launch
+$96k/qtr
Treatment revenue recovered
first quarter post-launch
15 min
Setup
to first reactivated patient
Dr. Sofia Reyes
Director, Madrid Dental Studio · 6 chairs · Madrid
Deferred cosmetic plans were our biggest leak - patients consulted on veneers, took the treatment plan home, never came back. The 7-day + 30-day WhatsApp nurture with 0% financing changed that. Acceptance lifted from 22% to 51% on the deferred cohort. €96k/qtr in cosmetic revenue we used to lose to silence.
+28%
Deferred cosmetic plan acceptance
22% → 51% post-launch
+€96k/qtr
Cosmetic revenue recovered
first quarter post-launch
<24h
Plan-deferral-to-WhatsApp
vs 4-6 weeks before
0
Marketing template breaches
since launch
Dr. Liam O'Sullivan
Owner, Dublin Smile Clinic · 8 chairs · Dublin
We sat on 4,200 dormant patients in Dentrix who'd lapsed 12-24 months. Mailchimp had been emailing them annually with 14% open and almost zero reactivation. We pointed Seekadu at the dormant cohort, segmented by last procedure + cosmetic-interest tag, fired WhatsApp with a free cosmetic consult invite. 11% reactivation - 462 patients back. Each one's worth €2-4k LTV over 5 years.
11%
Dormant patient reactivation
12-24m lapsed cohort
+462
Dormant patients back
first quarter
+€84k/qtr
Reactivated treatment revenue
post-launch
<60s
WhatsApp open-to-reply median
vs 14h email baseline
Dr. Hannah Klein
Owner, Bremen Zahnarztpraxis · Bremen (DSO, 4 sites)
Treatment plan deferral was the single biggest unaddressed leak across our 4 sites - €182k/qtr quietly walking away. The 7-day + 30-day WhatsApp drip with 0% financing routes deferred patients to a financing chat with the treating dentist. Acceptance up 31%. Across 4 sites that's €560k/yr we used to lose.
+31%
Deferred plan acceptance lift
across 4 sites
+€182k/qtr
Treatment revenue recovered
per-site median
+€560k/yr
Cross-site annualised lift
post-launch
100%
PMS attribution captured
per accepted plan
Dr. Marcus Tanaka
Founder, Tanaka Dental · 3 chairs · São Paulo (Implant Specialist)
Post-procedure check-in + referral ask was a missed move. We never had a structured way to ask happy implant patients for a referral. The 24h check + day-7 referral ask via WhatsApp runs at 31% referral rate. We've added 80+ new implant patients in a quarter from existing-patient referrals alone.
31%
Post-op referral + review rate
vs 6% email baseline
+80/qtr
Implant referrals
from existing-patient asks
+R$560k/qtr
Implant revenue from referrals
post-launch
0
Clinical escalation misses
24h post-op flag-to-on-call
Ready to put marketing automation for dentists to work on your Dentrix, Eaglesoft, or Open Dental?
Start a clinical pilotSeekadu works for every local service business.
Explore how other industries use Seekadu.
Dental marketing automation questions, answered.
Everything practice managers + owner-dentists ask before switching on marketing automation for dentists.
Book a demo for your practice →Reactivate every overdue recall. Win back every dormant patient. Run cosmetic nurture on autopilot.
Marketing automation for dentists - runs natively on Dentrix, Eaglesoft, Open Dental, Curve, iDentistSoft, Practice-Web via NexHealth / Sesame Communications / Solutionreach. Reactivates overdue recall on WhatsApp the day it lapses, runs dormant patient 12-24 month reactivation, cosmetic consult nurture, treatment-plan accept-or-defer drips, post-procedure check-ins + referral asks, birthday VIP, and seasonal whitening campaigns. Sits on top of Sesame Communications / Solutionreach / Mailchimp - never replaces them. PMS-to-CRM enrichment on every visit. Meta marketing-template rules hard-coded. HIPAA-equivalent posture as standard; signed BAA on contracted Enterprise plans. Live in 15 minutes.
14-day free trial, credit card required.
14-day pilot · Encrypted patient threads · Live in 15 minutes
Compare plans and features - view pricing.