Real estate marketing automation
- listing drip, dormant reactivation, at 90% open rate
Real estate marketing automation that turns Follow Up Boss, kvCORE, BoomTown, Rightmove, Zillow, and Idealista events - new portal enquiry, post-viewing window, dormant 18-month-old contact, search-criteria match, neighbourhood pricing shift, pre-approval expiry - into segment-triggered WhatsApp Business API + Instagram DM + Website widget drips. Runs dormant-contact reactivation, Day-2/5/10 post-viewing follow-up, listing-alert search-criteria match, investor-vs-FTB branch, and neighbourhood market-update drips. Mailchimp / HubSpot alternative on the channels real-estate buyers, investors, and vendors actually reply on.
Apex Properties
Replied in 30 sec · 19:08 Wed
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3,400 dormant CRM contacts doing nothing
Past viewers, lost vendor pitches, old portal enquiries from 12-24 months ago - sitting in Follow Up Boss with a quarterly Mailchimp blast at 18% open
Email post-viewing follow-up opens at 24%
Mailchimp + Constant Contact B2C real-estate email opens at 18-24% - most viewed buyers walk to a competitor between Day 2 and Day 14
New listing hits portal 2h before your CRM alert
Rightmove email goes out at 12:00 for a 09:14 listing - by then the buyer's seen it on their portal alert + 3 competitors have already DM'd
Investor + FTB get the same generic copy
Same 'new listing in your area' blast goes to BTL investors and family-buyers - both ignore it because nothing speaks to their actual decision criteria
Trusted by businesses already using Seekadu
What a 6-month real-estate buyer journey looks like with marketing automation on the line.
The same portal enquiries, viewings, and dormant contacts exist. The difference is what happens when a £625k buyer DMs a portal at 21:42 and your Mailchimp drip waits for next Tuesday's send window.
Without Seekadu
Portal DM sits as 1-line contact
Buyer DMs Rightmove at 21:42 about 14 Sycamore Drive. By morning, two competitor brokerages have replied with viewings booked. Your Mailchimp drip waits for Tuesday's send.
Without Seekadu
Portal DM sits as 1-line contact
Buyer DMs Rightmove at 21:42 about 14 Sycamore Drive. By morning, two competitor brokerages have replied with viewings booked. Your Mailchimp drip waits for Tuesday's send.
With Seekadu
Portal-DM enriched + viewing booked in 38s
AI parses DM, asks pre-approval + family-vs-investor, books Sat 11:00 with Sarah, fires Day-1 follow-up + Day-2 viewing-prep WhatsApp.
Without Seekadu
Walked away after viewing, silent
Sat 11:00 viewing happens. Buyer leaves with 3 other properties on their list. Phone-call attempt Tuesday, generic email Friday - buyer ghosts, offer goes to competitor.
Without Seekadu
Walked away after viewing, silent
Sat 11:00 viewing happens. Buyer leaves with 3 other properties on their list. Phone-call attempt Tuesday, generic email Friday - buyer ghosts, offer goes to competitor.
With Seekadu
Day-2/5/10 post-viewing drip on WhatsApp
Day-2 specific-concern ask, Day-5 comparable-sale pricing context, Day-10 'second viewing or another option?' - offer rate moves from 6% to 28%.
Without Seekadu
Long-cycle buyer goes dormant
Buyer at £680k pre-approval looking for 3 months, can't find the right property. Quarterly Mailchimp neighbourhood email opens at 18%, no engagement. Pre-approval expires unnoticed.
Without Seekadu
Long-cycle buyer goes dormant
Buyer at £680k pre-approval looking for 3 months, can't find the right property. Quarterly Mailchimp neighbourhood email opens at 18%, no engagement. Pre-approval expires unnoticed.
With Seekadu
Neighbourhood-update DM + pre-approval reminder
Per-search-area neighbourhood WhatsApp DM with pricing + comparable sales + DoM. Pre-approval expiry reminder at 6 weeks. Reply rate 38%.
Without Seekadu
Listing alert lands 2h after portal
22 Cherry Lane lists at 09:14 - matches buyer's old saved search. Mailchimp alert goes out at 12:00. Buyer already saw it on Rightmove + 3 competitors DM'd.
Without Seekadu
Listing alert lands 2h after portal
22 Cherry Lane lists at 09:14 - matches buyer's old saved search. Mailchimp alert goes out at 12:00. Buyer already saw it on Rightmove + 3 competitors DM'd.
With Seekadu
Listing-alert WhatsApp in 78s
AI matches new listing against active + dormant saved searches in 78s, ranks by fit, fires WhatsApp before the buyer's standard portal alert. First-mover edge.
Want this buyer journey for your brokerage?
What your real estate marketing automation actually knows.
Plug into Follow Up Boss, kvCORE, BoomTown, or Pipedrive. Real estate marketing automation reads portal-enquiry, viewing-completed, dormant-contact-age, listing-criteria-match, neighbourhood-pricing-shift, pre-approval-expiry, and vendor-pitch signals - segments by search criteria, budget band, pre-approval status, investor-vs-FTB flag, last-engagement reason, and tenure cohort - and triggers WhatsApp Business API, Instagram DM, Facebook Messenger, website widget, and Business Page drips. Honours transactional vs marketing message rules. Never gives FCA / NAR-regulated advice. Ties every send back to UTM + attributed GCI + agent pipeline movement.
Portal feeds + listing inventory
Live read from Rightmove, Zillow, Zoopla, Idealista, Immobiliare, OnTheMarket - new-listing matching against active + dormant CRM saved searches, comparable-sale scoring, days-on-market.
CRM segments + saved searches
Read from Follow Up Boss / kvCORE / BoomTown / Pipedrive - search criteria, budget band, pre-approval status, investor-vs-FTB flag, last-engagement reason, tenure cohort.
Pre-approval + mortgage rules
Per-market LTV bands, mortgage-in-principle expiry tracking, FCA-aware UK / NAR-aware US compliance, mortgage-broker referral logic - never gives regulated advice.
Lifecycle + behavioural triggers
Post-viewing Day-2/5/10 windows, dormant-contact 12m+ age, listing-criteria match (active + dormant), neighbourhood pricing shifts, pre-approval expiry, vendor-pitch anniversary, open-house attendance.
Attribution + GCI tracking
Per-flow + per-segment + per-channel + per-agent GCI attribution. Transactional vs marketing template lanes hard-coded. UTM tagging back to CRM contact + booked viewing + closed-deal record.
Seekadu AI
Trained
Portal feeds
Rightmove + 5 more
CRM saved searches
Active + dormant
Pre-approval status
Per market + LTV
Investor vs FTB tags
BTL + cash + family
Comparable sales
Per postcode
Lifecycle triggers
Viewing + dormant
Languages
30+ auto-detect
Per-flow GCI
Attribution + UTM
Every brokerage lifecycle moment - triggered + attributed.
From a Day-2 post-viewing follow-up to an 18-month dormant reactivation - real estate marketing automation handles every lifecycle moment with full UTM attribution + CRM-ready exports for Follow Up Boss / kvCORE.
18-month-old portal leads → re-engaged with relevant new listings on WhatsApp.
A brokerage sits on 3,400 dormant contacts in Follow Up Boss - past viewers, lost vendor pitches, old portal enquiries from 12-24 months ago. The classic flow: a quarterly Mailchimp blast at 18% open and 1% click. Real estate marketing automation scans the CRM, segments by original search criteria + budget band + last-engagement reason + investor-vs-FTB flag, and sends tailored 'just-listed in your old search area' WhatsApp touches per segment. Reactivation conversion runs 4-9% - one closed buy-side deal at typical £8-15k GCI pays back the platform for the year.
- Scans Follow Up Boss / kvCORE / BoomTown / Pipedrive for 12m+ dormant contacts
- Segments by old search criteria + budget band + investor-vs-FTB + last-engagement reason
- Sends 'just-listed matches your old search' WhatsApp drips per segment
- Books viewings on the right agent if interest re-expressed
- Per-segment commission attribution: which dormant pool reactivates + closes
Dormant reactivated · Sarah booked · CRM tagged · Buyer pipeline restored
Where does your real estate marketing automation live?
How real estate marketing automation moves offer rates + dormant reactivation + listing-alert engagement.
Illustrative - outcome ranges modelled on our pilot brokerages and published benchmarks (NAR, Zillow, Rightmove, Follow Up Boss). Individual results vary.
Post-viewing offer rate lift (6% → 28%) via Day-2/5/10 WhatsApp drip
Listing-alert reply rate via <90s match-to-WhatsApp on new portal listings
Dormant-contact reactivation rate in first 90 days from segmented just-listed outreach
78s
Median listing-match → WhatsApp send (vs 2h portal-email lag)
+£180k
Attributed GCI from dormant pool in first year at pilot brokerages
8-15x
GCI-per-send vs Mailchimp neighbourhood-email baseline
38%
Quarterly neighbourhood-DM reply rate (vs 18% email open)
What brokerages on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot brokerages - names and exact figures composite, not individual customer quotes.
James Cohen
Director, Apex Properties · 12 agents · London
We had 3,400 dormant contacts sitting in Follow Up Boss for 12-24 months. Mailchimp opens at 18%, clicks at 1%, never anything closed. Layered Seekadu's WhatsApp dormant-reactivation drip per search-criteria segment - 244 re-engaged, 6 buy-side deals closed in 90 days. Paid back the platform 12x in attributed GCI.
7.2%
Dormant reactivation rate
90 days, 3,400 contacts
+£180k
Attributed GCI
first year from dormant pool
6
Closed buy-side deals
from reactivation flow
15 min
Setup to first dormant drip
Follow Up Boss connected
Maria Santos
Broker, Olive Realty · 24 agents · Lisbon
Post-viewing follow-up was a single phone-call attempt and a generic email. Offer rate on viewed buyers sat at 6%. Switched on the Day-2/5/10 WhatsApp drip with specific-concern asks + comparable-sale pricing - offer rate moved to 28%. Single biggest GCI lever we've pulled in 8 years.
+22pts
Post-viewing offer rate
6% → 28%
+€340k/yr
Attributed GCI
from post-viewing drip
92%
WhatsApp post-viewing open
vs 24% email baseline
0
Transactional template breaches
12 months
Lucas Müller
MD, Atlas Real Estate · 8 agents · Berlin
Cross-border buyers DM us in English, German, Polish, Italian - and the new-listing alert is the moment. We connected Idealista + Immobiliare + Zoopla feeds and the AI matches new listings against dormant + active saved searches in 78 seconds. Listing-alert reply rate 41% - buyers booking viewings before competitors even know the listing is live.
41%
Listing-alert reply rate
vs 12% portal-email baseline
78s
Median match-to-WhatsApp time
vs 2h portal-email lag
+€220k/yr
Cross-border GCI
from listing-alert drip
8 lang
Auto-detected in nurture
per buyer profile
Aisha Patel
Owner, Patel Properties · 32 agents · Birmingham AL
Same listing went to investor + FTB segments with identical copy and conversion was flat. Switched on the investor vs FTB branch logic - investors see yield + tenant demand + LTV context, FTBs see school catchment + commute. Investor BTL engagement up 44%, FTB family engagement up 31%. Pipeline doubled inside one quarter.
+44%
Investor BTL engagement
vs single-template baseline
+31%
FTB family engagement
vs single-template baseline
+$120k
GCI lift
first 6 months
0
Investor leads on wrong copy
since launch
Adrien Lambert
Founder, Lumiere Immobilier · 18 agents · Lyon
Quarterly neighbourhood updates went out on Mailchimp at 18% open and basically nothing closed. Moved to WhatsApp per-search-area DMs branded as the negotiator - pricing, days-on-market, comparable sales, pre-approval reminders. Reply rate 38%. Long-cycle buyers booking second viewings 4-6 months after the first one without us chasing.
38%
Neighbourhood DM reply rate
vs 18% Mailchimp open
+25-35%
Long-cycle conversion lift
vs email-only drip
+€180k/yr
GCI from neighbourhood drip
first year
14/mo
Pre-approval reminder bookings
second viewings booked
James Cohen
Director, Apex Properties · 12 agents · London
We had 3,400 dormant contacts sitting in Follow Up Boss for 12-24 months. Mailchimp opens at 18%, clicks at 1%, never anything closed. Layered Seekadu's WhatsApp dormant-reactivation drip per search-criteria segment - 244 re-engaged, 6 buy-side deals closed in 90 days. Paid back the platform 12x in attributed GCI.
7.2%
Dormant reactivation rate
90 days, 3,400 contacts
+£180k
Attributed GCI
first year from dormant pool
6
Closed buy-side deals
from reactivation flow
15 min
Setup to first dormant drip
Follow Up Boss connected
Maria Santos
Broker, Olive Realty · 24 agents · Lisbon
Post-viewing follow-up was a single phone-call attempt and a generic email. Offer rate on viewed buyers sat at 6%. Switched on the Day-2/5/10 WhatsApp drip with specific-concern asks + comparable-sale pricing - offer rate moved to 28%. Single biggest GCI lever we've pulled in 8 years.
+22pts
Post-viewing offer rate
6% → 28%
+€340k/yr
Attributed GCI
from post-viewing drip
92%
WhatsApp post-viewing open
vs 24% email baseline
0
Transactional template breaches
12 months
Lucas Müller
MD, Atlas Real Estate · 8 agents · Berlin
Cross-border buyers DM us in English, German, Polish, Italian - and the new-listing alert is the moment. We connected Idealista + Immobiliare + Zoopla feeds and the AI matches new listings against dormant + active saved searches in 78 seconds. Listing-alert reply rate 41% - buyers booking viewings before competitors even know the listing is live.
41%
Listing-alert reply rate
vs 12% portal-email baseline
78s
Median match-to-WhatsApp time
vs 2h portal-email lag
+€220k/yr
Cross-border GCI
from listing-alert drip
8 lang
Auto-detected in nurture
per buyer profile
Aisha Patel
Owner, Patel Properties · 32 agents · Birmingham AL
Same listing went to investor + FTB segments with identical copy and conversion was flat. Switched on the investor vs FTB branch logic - investors see yield + tenant demand + LTV context, FTBs see school catchment + commute. Investor BTL engagement up 44%, FTB family engagement up 31%. Pipeline doubled inside one quarter.
+44%
Investor BTL engagement
vs single-template baseline
+31%
FTB family engagement
vs single-template baseline
+$120k
GCI lift
first 6 months
0
Investor leads on wrong copy
since launch
Adrien Lambert
Founder, Lumiere Immobilier · 18 agents · Lyon
Quarterly neighbourhood updates went out on Mailchimp at 18% open and basically nothing closed. Moved to WhatsApp per-search-area DMs branded as the negotiator - pricing, days-on-market, comparable sales, pre-approval reminders. Reply rate 38%. Long-cycle buyers booking second viewings 4-6 months after the first one without us chasing.
38%
Neighbourhood DM reply rate
vs 18% Mailchimp open
+25-35%
Long-cycle conversion lift
vs email-only drip
+€180k/yr
GCI from neighbourhood drip
first year
14/mo
Pre-approval reminder bookings
second viewings booked
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Brokerage questions, answered.
Everything brokers + new-business leads + heads of marketing ask before switching on real estate marketing automation.
Book a demo for your brokerage →Reactivate dormant contacts. Follow up viewings. Match listings in 78 seconds.
Real estate marketing automation - sits alongside Follow Up Boss, kvCORE, BoomTown, or Pipedrive. Lifts post-viewing offer rates 6% → 28%, reactivates 7.2% of dormant CRMs in 90 days, fires listing-alert WhatsApp in 78s vs 2h portal-email lag, branches investor vs FTB copy in real-time. Sits on top of Mailchimp / HubSpot / Constant Contact - never replaces them. Transactional vs marketing template rules hard-coded. Never gives FCA / NAR-regulated advice. Live in 15 minutes.
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