Social media automation real estate
- Instagram DM to booked viewing, in under 60 seconds

Social media automation real estate that turns Instagram listing-reel comments, story replies, agent-DM intake, open-house Story replies, and hot-area sold-property events into segmented DM-to-viewing-booking flows on Follow Up Boss, kvCORE, BoomTown, and Pipedrive. Replies inside 60 seconds with the exact asking + EPC + school catchment + comparable-sale band + a viewing slot on the right agent's Google / Outlook / iCloud calendar. Converts listing-reel comment-to-DM-to-viewing at 14-26% vs 1-3% public-only, story-reply-to-viewing at 24-38% inside the 24h window, agent-IG-profile DM triage at 80%+ AI-handled. Runs hot-area sold-property DM blasts on dormant followers and branches FTB-vs-investor copy in real-time. Rightmove + Zillow + Zoopla + Idealista + Immobiliare + OnTheMarket portal feeds. Sits on Instagram Graph API + Facebook Page.

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Apex Properties

Seekadu AI · 24/7 Instagram DM-to-viewing booking
Instagram DM
price?
Hi Anna - Sarah from Apex 👋 22 Cherry Lane is £595k, SE15 3-bed semi, 1,180 sq ft, EPC B, Brockley Cross catchment. Comparable sales SE15 last 6mo: £580-£625k. Any pre-approval?
yes £680k with NatWest
Wonderful - your £680k pre-approval gives headroom. Sarah's open Sat 11:00 or Sun 14:00. Lock in Sat?
Sat works
Booked ✅ Sat 11:00 with Sarah. She'll WhatsApp you Fri with access + parking 🏡

Replied in 56 sec · 21:42 Wed

Powered by seekadu

✓ DM-to-viewing booked + per-Reel UTM attributed
Scroll

Listing-reel comments answered 6 hours late

240k Reel views, 800 comments, social-media coordinator replies in public at 04:18 - by then the buyer has booked a viewing with the brokerage that DM'd them in 4 minutes

Open-house Story replies missed inside the 24h window

Story lifetime is 24 hours - Fri-evening replies surface Mon morning, after the Sat open-house has already happened

Agent-IG-profile DMs eat the agent's evenings

Cold agent-IG-profile inbound at 30-80 DMs/wk - agent replies to maybe a third inside 24 hours, the rest go cold

3,200 dormant IG followers doing nothing

Followers liked a listing reel in 2023 and never converted - sitting in the agent IG list with no DM strategy, while comparable properties keep selling in the territory

Trusted by businesses already using Seekadu

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RITUAL BY: LAV
Radjana
Adzumo
Small City Cafe
Instagram-Led Buyer Week

What an IG-first brokerage week looks like with social media automation real estate on the line.

The same listing reels, open-house Stories, and agent IG profiles exist. The difference is what happens when 800 listing-reel comments land at 21:42 Wed and your social-media coordinator is offline until 09:00 Thu.

✗−1-3 buy-side · −£15k-£45k GCI risk

Without Seekadu

Listing reel → 800 comments → 6h public reply

Wed-evening listing-reel walkthrough of 22 Cherry Lane hits 240k views, 800 comments asking price + sq ft + school catchment. Social-media coordinator replies in public at 04:18 Thu with template copy. Most buyers have booked a viewing with a competitor.

21:42 Wed (Reel drop)
✗−1-3 buy-side · −£15k-£45k GCI risk

Without Seekadu

Listing reel → 800 comments → 6h public reply

Wed-evening listing-reel walkthrough of 22 Cherry Lane hits 240k views, 800 comments asking price + sq ft + school catchment. Social-media coordinator replies in public at 04:18 Thu with template copy. Most buyers have booked a viewing with a competitor.

S

With Seekadu

DM in 60 sec, viewing booked in 4 min

Comment webhook fires, public auto-reply in 8 sec ("DM'd you full details 💌"), private DM in 60 sec with asking + EPC + comparable + Calendly. Pre-approval surfaced in DM 2.

+1-3 buy-side viewings booked · 22% comment-to-DM-to-viewing · per-Reel UTM tagged
✗−3-5 Sat viewing bookings · 31% missed 24h Story window

Without Seekadu

Saturday DM volume buries the team

Saturday morning is DM peak - listing-reel comments + open-house Story replies + agent-IG-profile cold inbound all stack up at 600+ DMs by 11:00. Team triages reactively; high-budget buyers wait alongside community managers' Mon-back-to-work queue.

11:18 Sat (DM peak)
✗−3-5 Sat viewing bookings · 31% missed 24h Story window

Without Seekadu

Saturday DM volume buries the team

Saturday morning is DM peak - listing-reel comments + open-house Story replies + agent-IG-profile cold inbound all stack up at 600+ DMs by 11:00. Team triages reactively; high-budget buyers wait alongside community managers' Mon-back-to-work queue.

S

With Seekadu

Story-reply-to-viewing at 31%

Story-reply webhook routes inside 60 sec with the exact Story-tagged listing + agent calendar slot. Multi-property weekends route to personalised bulk DM with per-buyer-profile copy.

+31% Story-reply-to-viewing · 0 missed 24h windows · Sat-round-trip viewings booked
✗−1 buy-side · −£15k GCI

Without Seekadu

Agent-IG-profile DM goes cold

Cold agent-IG-profile DM at "do you cover SW16?" - agent reads it after work, replies to maybe a third inside 24 hours, this one falls through. Buyer is gone in 5 days.

Day 18 post-DM
✗−1 buy-side · −£15k GCI

Without Seekadu

Agent-IG-profile DM goes cold

Cold agent-IG-profile DM at "do you cover SW16?" - agent reads it after work, replies to maybe a third inside 24 hours, this one falls through. Buyer is gone in 5 days.

S

With Seekadu

Agent-DM parsed + triaged in 60 sec

Agent-IG DM webhook parses budget + timeline + territory + pre-approval, surfaces 3 listings + comparable-sale band, books on the agent's calendar. 80%+ handled without human touch.

+1 buy-side · 3-listing round-trip booked · CRM tagged FTB-SW16-£680k
✗−2-4 dormant reactivations · −£20k-£60k GCI

Without Seekadu

3,200 dormant IG followers ignored

Comparable property sells at £610k on Cherry Lane on Mon. Brokerage CRM has the data; the 3,200 dormant SE15 IG followers never see the signal. By Friday, three other comparable listings have come up with no follower outreach.

Hot-area sold week
✗−2-4 dormant reactivations · −£20k-£60k GCI

Without Seekadu

3,200 dormant IG followers ignored

Comparable property sells at £610k on Cherry Lane on Mon. Brokerage CRM has the data; the 3,200 dormant SE15 IG followers never see the signal. By Friday, three other comparable listings have come up with no follower outreach.

S

With Seekadu

Hot-area DM blast at 8.4% reactivation

Sold-comparable triggers a hot-area DM blast to dormant followers in matching territory + old-saved-search + investor-vs-FTB. 11 Sat viewings booked, 3 closed deals in 60 days.

+8.4% dormant reactivation · 3 closed deals · +$180k attributed GCI

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Knowledge Base

What your social media automation real estate actually knows.

Plug into Instagram Business + FB Page + Follow Up Boss, kvCORE, BoomTown, or Pipedrive. Social media automation real estate reads Instagram Graph API comment + story-reply + agent-DM + mention webhooks - segments by budget band, pre-approval status, investor-vs-FTB flag, territory match, last-engagement reason, tenure cohort, and agent-IG-profile specialism - and triggers DM-to-viewing-booking flows on Instagram DM, Facebook Messenger, WhatsApp Business API, website widget, and Business Page. Ties every send back to per-Reel + per-Story + per-agent + per-territory UTM + attributed GCI. Never gives FCA / NAR-regulated advice.

IG comment + DM + Story webhooks

Live read from Instagram Graph API + Facebook Page - comment_created, dm_received, story_reply_received, mention_received, agent-IG-profile DM intake, property tag taps.

Live listing inventory

Follow Up Boss / kvCORE / BoomTown / Pipedrive live listing data - asking, sq ft, EPC, school catchment, days-on-market, comparable-sale band, SSTC / under-offer status.

Portal feeds

Rightmove, Zillow, Zoopla, Idealista, Immobiliare, OnTheMarket - new-listing matching against active + dormant CRM saved searches, comparable-sale scoring, hot-area sold-property events.

Agent-IG profile + segment table

Per-agent IG profile specialism (territory, budget tier, investor-vs-FTB focus), per-buyer follower-engagement score, Story-reply frequency, last-listing-reel-comment date, budget band, pre-approval status, FTB-vs-investor tag.

Per-Reel + per-agent UTM

Per-Reel + per-Story-slide + per-agent + per-territory UTM tagging. Revenue attributed back to Follow Up Boss / kvCORE contact + booked viewing + closed-deal record. Transactional vs marketing template rules hard-coded.

Seekadu AI

Trained

Listing reels + DMs

IG Graph API

Story replies

24h-window flow

Live listing inventory

Asking + EPC + sq ft

Portal feeds

Rightmove + 5 more

Agent-IG profiles

Per-agent triage

Pre-approval + LTV

UK · US · ES · FR · DE

FTB vs investor tags

Branched DM copy

Per-Reel + per-agent UTM

DM → viewing → GCI

illustrative

Every Instagram intent - captured + converted to a booked viewing.

From a 21:42 listing-reel comment to a 24h open-house Story reply to a hot-area sold-property DM blast - social media automation real estate handles every IG intent moment with full per-Reel UTM attribution + CRM-ready exports for Follow Up Boss / kvCORE.

Listing-reel comment in 8 sec → private DM with asking + viewing booked in 60 sec.

A buyer comments "price?" on a 30-second 22-Cherry-Lane walkthrough Reel at 21:42 Wed - a £595k 3-bed semi in SE15, 240k views, 800 comments. The classic flow: the brokerage's social-media coordinator replies in public Thu 04:18 with template copy; the buyer has already booked a viewing with a competitor brokerage that DM'd them in private inside 4 minutes. Social media automation real estate reads the Instagram comment event in real-time, auto-replies in public ("DM'd you full details 💌"), and fires a private DM inside 60 seconds with the exact asking + sq ft + EPC + school catchment + comparable-sale band + a Calendly link to the agent's next 3 viewing slots.

  • Instagram Graph API comment webhook → 60-sec public auto-reply + private DM
  • Surfaces exact listing details - asking, sq ft, EPC, school catchment, comparable-sale band
  • Books viewing on right agent's Google / Outlook / iCloud calendar in the same DM
  • Segments by budget band, pre-approval status, FTB-vs-investor, territory match
  • Comment-to-DM-to-viewing booking 14-26% vs 1-3% for public-comment-only replies
Automate every follow-up thread
price?
Hi Anna - Sarah from Apex 👋 22 Cherry Lane is £595k, 3-bed semi, 1,180 sq ft, EPC B, in the Brockley Cross school catchment. Comparable SE15 3-bed-semi sales last 6mo: £580-£625k. Any pre-approval in place?
yes £680k with NatWest
Wonderful - your £680k pre-approval gives headroom. Sarah's open Sat 11:00 or Sun 14:00 for a 30-min viewing. Want me to lock in Sat?
Sat works
Booked ✅ Sat 11:00 at 22 Cherry Lane with Sarah. She'll WhatsApp you Fri with access + parking + a 2-listing round-trip option in the postcode 🏡

Listing-reel comment → DM → viewing booked · Pre-approval surfaced · CRM tagged · Per-Reel UTM attributed

Where does your social media automation for real estate live?

One AI social-DM layer across every channel a buyer, investor, or vendor actually replies on - including Instagram channel for listing-reel comment-to-DM + story-reply + agent-IG-profile triage, and messaging automation on WhatsApp Business API for the higher-budget human handoff + post-viewing lifecycle drip. Social DM automation handles the cross-vertical surface. Unified dashboard, per-Reel + per-Story + per-agent UTM attribution, agent-calendar viewing booking, transactional vs marketing template lanes hard-coded.
WhatsApp+
Instagram+
Facebook+
Website Widget+
Business Page+
QR Codes+
ViberSoon
Connect every channelBrowse all channels
Brokerage Resultsillustrative

How social media automation real estate moves listing-reel comment-to-DM + story-reply + agent-IG-profile triage.

Illustrative - outcome ranges modelled on our pilot brokerages and published benchmarks (Meta Business, NAR, Rightmove, Zillow, Follow Up Boss). Individual results vary.

0%

Listing-reel comment-to-DM-to-viewing booking on engaged Reel threads (vs 1-3% public-comment baseline)

0%

Story-reply-to-viewing booking inside the 24h Instagram Story window (vs 4% Monday-back-to-work baseline)

0%

Hot-area sold-property dormant-follower DM blast reactivation-to-viewing inside 60 days

<60 sec

Median listing-reel comment-to-DM reply time (vs 4-8h human baseline)

+£280k-£420k

Attributed annual GCI lift at pilot brokerages from IG-led flow

6-12x

GCI-per-DM vs public-comment-only baseline

76%

Cut in human-touch agent-IG-profile DM time

Use Casesillustrative

What IG-led brokerages on Seekadu typically see.

Illustrative profiles modelled on real outcome ranges across our pilot brokerages - names and exact figures composite, not individual customer quotes.

James Cohen

Director, Apex Properties · 12 agents · London

“

Listing reels would do 240k views, 800 comments would land at 21:42 Wed - our social coordinator replied in public 6 hours later, by which point a competitor had DM'd them and booked the viewing. Seekadu replies in the public comment in 8 seconds, fires a DM in 60 seconds with asking + EPC + comparable + Calendly link. Our listing-reel attributed viewings tripled.

22%

Comment-to-DM-to-viewing booking

vs 2% public-only

<60 sec

Median comment-to-DM time

vs 4-8h human baseline

+£280k/yr

Attributed GCI from listing reels

first year

15 min

Setup

to first booked viewing

Maria Santos

Broker, Olive Realty · 24 agents · Lisbon

“

Open-house Stories went up Fri evening, replies poured in overnight, the team picked them up Monday - after the open-house. Seekadu reads every Story-reply inside 60 seconds and books the slot. We've stopped losing the 24-hour window. Story-reply-to-viewing now sits at 31%; we used to convert maybe 4% before.

31%

Story-reply-to-viewing booking

inside 24h window

+62%

Open-house attendance lift

vs pre-launch baseline

+€240k/yr

Attributed GCI

Story-reply flow alone

0

Missed 24h-window replies

since launch

Lucas Müller

MD, Atlas Real Estate · 8 agents · Berlin

“

Our top agent runs his own IG profile alongside the brokerage profile - and the cold-DM volume was eating his evenings. He'd reply to maybe a third inside 24 hours. Seekadu parses every agent-DM in 60 seconds, surfaces 3 listings, books on his calendar. He now sees only the top 5% of inbound - the >€1M and declared-cash threads. Sat viewings up from 8 to 22 a month.

+76%

Cut in human-touch DM time

agent-IG-profile flow

+175%

Sat viewings booked / mo

8 → 22 via agent IG

+€420k/yr

Attributed GCI

agent-IG-profile flow

5 min

High-fit DM escalation SLA

>€1M / cash threshold

Aisha Patel

Owner, Patel Properties · 32 agents · Birmingham AL

“

We had 3,200 dormant Instagram followers who liked a listing reel in 2023 and never converted. Quarterly Mailchimp blast went to maybe 1,400 of them at 18% open. Seekadu fires a hot-area sold-comparable DM blast when a similar property sells in the territory - reactivation hit 8.4%, 11 Sat viewings booked in 60 days, 3 closed deals. Single biggest dormant-follower lever we've pulled.

8.4%

Dormant follower reactivation

60 days, 3,200 followers

+$180k

Attributed GCI from blast

first 90 days

3

Closed buy-side deals

from hot-area flow

11

Sat viewings booked

from sold-comparable DM

Adrien Lambert

Founder, Lumière Immobilier · 18 agents · Lyon

“

Listing reels of BTL semis would land in both family-buyer + investor DMs with the same generic 'view full details' copy. Engagement was flat. Switched on the investor-vs-FTB branch - investors see yield + tenant-demand + LTV-stress-test, FTBs see school + commute + repayment math. BTL engagement up 44%, family-buyer engagement up 31%. Pipeline doubled inside a quarter.

+44%

Investor BTL DM engagement

vs single-template baseline

+31%

FTB family DM engagement

vs single-template baseline

+€160k

GCI lift first 6 months

branched-DM flow

0

Investor DMs on wrong copy

since launch

James Cohen

Director, Apex Properties · 12 agents · London

“

Listing reels would do 240k views, 800 comments would land at 21:42 Wed - our social coordinator replied in public 6 hours later, by which point a competitor had DM'd them and booked the viewing. Seekadu replies in the public comment in 8 seconds, fires a DM in 60 seconds with asking + EPC + comparable + Calendly link. Our listing-reel attributed viewings tripled.

22%

Comment-to-DM-to-viewing booking

vs 2% public-only

<60 sec

Median comment-to-DM time

vs 4-8h human baseline

+£280k/yr

Attributed GCI from listing reels

first year

15 min

Setup

to first booked viewing

Maria Santos

Broker, Olive Realty · 24 agents · Lisbon

“

Open-house Stories went up Fri evening, replies poured in overnight, the team picked them up Monday - after the open-house. Seekadu reads every Story-reply inside 60 seconds and books the slot. We've stopped losing the 24-hour window. Story-reply-to-viewing now sits at 31%; we used to convert maybe 4% before.

31%

Story-reply-to-viewing booking

inside 24h window

+62%

Open-house attendance lift

vs pre-launch baseline

+€240k/yr

Attributed GCI

Story-reply flow alone

0

Missed 24h-window replies

since launch

Lucas Müller

MD, Atlas Real Estate · 8 agents · Berlin

“

Our top agent runs his own IG profile alongside the brokerage profile - and the cold-DM volume was eating his evenings. He'd reply to maybe a third inside 24 hours. Seekadu parses every agent-DM in 60 seconds, surfaces 3 listings, books on his calendar. He now sees only the top 5% of inbound - the >€1M and declared-cash threads. Sat viewings up from 8 to 22 a month.

+76%

Cut in human-touch DM time

agent-IG-profile flow

+175%

Sat viewings booked / mo

8 → 22 via agent IG

+€420k/yr

Attributed GCI

agent-IG-profile flow

5 min

High-fit DM escalation SLA

>€1M / cash threshold

Aisha Patel

Owner, Patel Properties · 32 agents · Birmingham AL

“

We had 3,200 dormant Instagram followers who liked a listing reel in 2023 and never converted. Quarterly Mailchimp blast went to maybe 1,400 of them at 18% open. Seekadu fires a hot-area sold-comparable DM blast when a similar property sells in the territory - reactivation hit 8.4%, 11 Sat viewings booked in 60 days, 3 closed deals. Single biggest dormant-follower lever we've pulled.

8.4%

Dormant follower reactivation

60 days, 3,200 followers

+$180k

Attributed GCI from blast

first 90 days

3

Closed buy-side deals

from hot-area flow

11

Sat viewings booked

from sold-comparable DM

Adrien Lambert

Founder, Lumière Immobilier · 18 agents · Lyon

“

Listing reels of BTL semis would land in both family-buyer + investor DMs with the same generic 'view full details' copy. Engagement was flat. Switched on the investor-vs-FTB branch - investors see yield + tenant-demand + LTV-stress-test, FTBs see school + commute + repayment math. BTL engagement up 44%, family-buyer engagement up 31%. Pipeline doubled inside a quarter.

+44%

Investor BTL DM engagement

vs single-template baseline

+31%

FTB family DM engagement

vs single-template baseline

+€160k

GCI lift first 6 months

branched-DM flow

0

Investor DMs on wrong copy

since launch

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FAQ

Brokerage questions, answered.

Everything brokers + heads of marketing + top agents ask before switching on social media automation real estate.

Book a demo for your brokerage →

Social media automation real estate is the AI layer that turns Instagram + Facebook social signals from a brokerage or agent IG profile - listing-reel comments, story replies, agent-DM intake, property tag taps, open-house Story replies, hot-area sold-property DM blasts, neighbourhood UGC tags - into segmented DM-to-viewing-booking flows on Follow Up Boss, kvCORE, BoomTown, or Pipedrive. AI social media automation on Seekadu reads Instagram channel Graph API + Facebook Page events, segments by budget band + pre-approval status + investor-vs-FTB + territory + last-engagement reason, and replies on the same DM thread inside 60 seconds with the exact listing details + viewing booking on the right agent's calendar. Sits on top of your real estate automation software stack - never replaces it. Live in about 15 minutes; no per-DM fee.

Reply in 60 seconds. Book viewings from listing reels. Reactivate dormant IG followers.

Social media automation real estate - runs natively on Instagram, Facebook, Follow Up Boss, kvCORE, BoomTown, Pipedrive. Replies to every listing-reel comment + story reply + agent-IG-profile DM + hot-area sold-property event inside 60 seconds with the exact asking + EPC + comparable-sale band + a viewing slot on the right agent's calendar. Converts listing-reel comment-to-DM-to-viewing at 14-26% vs 1-3% public-only, story-reply-to-viewing at 24-38% inside the 24h window, hot-area dormant-follower DM blast at 5-11% reactivation in 60 days. Pairs with WhatsApp Business API for higher-budget handoff + post-viewing lifecycle drip. Rightmove + Zillow + Zoopla + Idealista + Immobiliare + OnTheMarket portal feeds. Live in 15 minutes. 14-day free trial, credit card required.
Never gives FCA / NAR-regulated advice.

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