Real estate messaging automation
- portal DMs, viewing reminders, nurture at 90%+ open rate
Real estate messaging automation powered by AI - runs every outbound brokerage messaging touchpoint on the official WhatsApp Business API plus Instagram DMs, Facebook Messenger, and the website widget. 38-second agent-branded portal-DM replies from Rightmove, Zillow, Zoopla, Idealista, Immobiliare, and OnTheMarket; 24h viewing reminders; Day-2/5/10 post-viewing follow-up drips; long-cycle buyer nurture; FTB vs investor segmentation; dormant lead reactivation across 12-24-month-old CRM cohorts. Built for brokerages on Follow Up Boss, kvCORE, BoomTown, and Pipedrive. Meta-approved template messages keep transactional + marketing lanes cleanly separated. 90%+ open rate on WhatsApp templates vs the 18-24% baseline on real-estate email. Speed-to-lead drops from the 47-minute Velocify industry baseline to under 60 seconds. Post-viewing offer rate moves from 6-10% to 18-32%. Dormant reactivation runs 4-9% in 90 days. Never gives FCA-regulated mortgage advice (UK) or NAR-regulated representation advice (US) - every regulated question routes to a licensed agent or broker. Live in 15 minutes once Meta approves your template set (1-3 business days). 14-day trial requires a credit card.
Apex Properties
Replied in 38 seconds · 21:42 Wed
Powered by seekadu
Portal DMs answered Tuesday morning
Buyer DMs Rightmove at 21:42 - by Tuesday two competitor brokerages have booked their viewings. Industry speed-to-lead baseline (Velocify): 47 minutes. Yours: overnight.
Viewings ghosted, no reminders
Sat 11:00 viewing booked Wed, no reminder fires, buyer forgets - 18-25% no-show rate. Negotiator stands at the kerb. Vendor frustrated, agent embarrassed, slot wasted.
Post-viewing silence kills offers
Phone-call attempt Tuesday + generic email Friday - 6-10% offer rate. Buyer walks to a competitor between Day 2 and Day 14, brokerage doesn't even know.
3,400 dormant CRMs going nowhere
Past viewers, lost vendor pitches, old portal enquiries from 12-24 months ago - sitting in Follow Up Boss with a quarterly Mailchimp blast at 18% open and 1% click.
Trusted by businesses already using Seekadu
What a brokerage week looks like with real estate messaging automation on the line.
The same portal DMs, viewings, post-viewing windows, and dormant cohorts exist. The difference is what happens when a £625k buyer DMs Rightmove at 21:42 and your reply is on WhatsApp 38 seconds later - not Tuesday morning.
Without Seekadu
Weekend portal DMs sit unanswered
Friday-Sunday portal DMs pile up in the Rightmove inbox - 23 enquiries across 4 properties. Junior agent works through them Monday morning. Two competitors already replied Sunday evening, viewings booked.
Without Seekadu
Weekend portal DMs sit unanswered
Friday-Sunday portal DMs pile up in the Rightmove inbox - 23 enquiries across 4 properties. Junior agent works through them Monday morning. Two competitors already replied Sunday evening, viewings booked.
With Seekadu
Portal-DM WhatsApp reply in 38s
AI ingests Rightmove + Zillow + Zoopla DMs in real-time, parses intent + budget + AIP + family-vs-investor in <60s, fires agent-branded WhatsApp, books viewings on right negotiator's calendar.
Without Seekadu
Booked viewings no-show 22%
Sat 11:00 viewing booked Wed - no reminder fires, buyer forgets, no-show rate 22%. Negotiator stands at the kerb, vendor frustrated, slot wasted, brokerage looks chaotic.
Without Seekadu
Booked viewings no-show 22%
Sat 11:00 viewing booked Wed - no reminder fires, buyer forgets, no-show rate 22%. Negotiator stands at the kerb, vendor frustrated, slot wasted, brokerage looks chaotic.
With Seekadu
WhatsApp 24h viewing reminder at 92% open
Meta-approved template at 18:00 Fri with viewing time, agent, address, parking + entry code + pre-viewing questions captured. No-show drops to 8-10%. Sarah arrives confident.
Without Seekadu
Post-viewing silence kills offer
Phone-call Tuesday + generic email Friday - offer rate 6%. Buyer walks to a competitor between Day 2 and Day 14. Brokerage finds out at the offer deadline.
Without Seekadu
Post-viewing silence kills offer
Phone-call Tuesday + generic email Friday - offer rate 6%. Buyer walks to a competitor between Day 2 and Day 14. Brokerage finds out at the offer deadline.
With Seekadu
Day-2/5/10 post-viewing WhatsApp drip
Day-2 specific-concern ask, Day-5 comparable-sale context, Day-10 second-viewing nudge. Offer rate moves 6% → 28%. Second viewings booked on Day-7 same week.
Without Seekadu
Dormant pool sits at 3,400 contacts
Past viewers + lost vendor pitches + 18-month-old portal enquiries sit in Follow Up Boss. Mailchimp quarterly blast at 18% open, 1% click, nothing closed. Pipeline starves.
Without Seekadu
Dormant pool sits at 3,400 contacts
Past viewers + lost vendor pitches + 18-month-old portal enquiries sit in Follow Up Boss. Mailchimp quarterly blast at 18% open, 1% click, nothing closed. Pipeline starves.
With Seekadu
Dormant WhatsApp reactivation 7.2%
AI segments dormant pool by old search + budget + FTB-vs-investor, fires agent-branded 'just-listed in your old search area' WhatsApp drip per segment. 244 re-engaged, 6 deals closed in 90 days.
Want this week for your brokerage?
What your real estate messaging automation actually knows.
Plug into Follow Up Boss, kvCORE, BoomTown, or Pipedrive. Real estate messaging automation reads your portal feeds (Rightmove, Zillow, Zoopla, Idealista, Immobiliare, OnTheMarket), agent calendars, saved-search definitions, pre-approval status per contact, FTB-vs-investor segments, viewing history, dormant-contact-age - and runs every outbound template message on the WhatsApp Business API with Meta-approved utility + marketing classification. Honours transactional vs marketing template rules. Never gives FCA-regulated mortgage advice (UK) or NAR-regulated representation advice (US) - always escalates to a licensed agent or broker.
Portal feeds + listing inventory
Live read from Rightmove, Zillow, Zoopla, Idealista, Immobiliare, OnTheMarket - inbound DM ingestion in <60s, new-listing matching against active + dormant saved searches, comparable-sale scoring.
CRM segments + saved searches
Read from Follow Up Boss / kvCORE / BoomTown / Pipedrive - search criteria, budget band, AIP status, FTB-vs-investor flag, last-engagement reason, tenure cohort, dormant-contact age.
Viewing reminders + post-viewing drip
Meta-approved 24h viewing reminder template at 18:00 evening before with viewing time + agent + address + parking + entry code. Day-2 / 5 / 10 post-viewing follow-up cadence hard-coded.
FTB vs investor branch logic
Branches messaging by CRM segment (investor / FTB / luxury / lettings / commercial). Investor copy: yield, BTL, tenant demand, LTV. FTB copy: school catchment, commute, family-size layout.
Compliance + escalation
FCA-aware UK (no regulated mortgage advice) + NAR-aware US (no regulated representation advice) - every regulated question escalates to a licensed broker / agent. Transactional + marketing template lanes hard-coded.
Seekadu AI
Trained
Portal feeds
Rightmove + 5 more
CRM saved searches
Active + dormant
Pre-approval status
Per market + LTV
Investor vs FTB tags
BTL + cash + family
Viewing reminders
Meta-approved 24h
Post-viewing drip
Day-2/5/10
Languages
30+ auto-detect
FCA / NAR escalation
Hard-coded
Every brokerage messaging moment - automated on the WhatsApp Business API.
From a Wednesday 21:42 portal-DM to a Day-10 post-viewing nudge to an 18-month-old dormant reactivation - real estate messaging automation handles every outbound moment with Meta-approved template messages, agent-branded copy, and CRM-ready exports for Follow Up Boss / kvCORE.
Inbound Rightmove / Zillow / Idealista DMs get an agent-branded WhatsApp reply in 38 seconds.
Buyer enquires on Rightmove at 21:42 about 14 Sycamore Drive. The classic flow: enquiry lands in the brokerage inbox overnight, a junior agent calls Tuesday morning - by then two competitor brokerages have replied with viewings booked. Real estate messaging automation parses the portal DM in under 60 seconds, captures buyer intent + budget + timeline + family-vs-investor signal, fires an agent-branded WhatsApp asking the two or three qualifying questions a human would ask, and books the viewing on the right agent's calendar. Pairs with the inbound portal-triage layer in /ai-chatbot/real-estate for cross-portal lead intake.
- Live read from Rightmove, Zillow, Zoopla, Idealista, Immobiliare, OnTheMarket portal feeds
- Parses buyer intent + budget band + timeline + family-vs-investor signal in <60s
- Agent-branded WhatsApp reply via Meta-approved utility template - not brokerage-branded blast
- Books viewings on the right agent's calendar by territory + specialism
- Speed-to-lead drops from 47-minute industry baseline (Velocify) to under 60 seconds
Portal DM parsed · Viewing booked in 38s · AIP captured · CRM tagged
Where does your real estate messaging automation live?
How real estate messaging automation moves portal-DM speed + viewing no-show + offer rates.
Illustrative - outcome ranges modelled on our pilot brokerages and published industry benchmarks (NAR, Zillow, Rightmove, Follow Up Boss, Velocify, Meta Business). Individual results vary.
WhatsApp template open rate on portal-DM replies + viewing reminders vs 18-24% on real-estate email
Viewing no-show rate drop after switching SMS / no-reminder baseline to WhatsApp 24h reminder template
Post-viewing offer rate lift (6% → 28%) via Day-2/5/10 WhatsApp drip on same buyer cohort
38s
Portal-DM → WhatsApp reply vs 47-min Velocify industry baseline
7.2%
Dormant-pool reactivation in 90 days on 3,400 contacts
0
FCA / NAR regulated-advice breaches - escalation hard-coded
8+ lang
Auto-detected for cross-border investor + buyer panels
What brokerages on Seekadu typically see.
Illustrative profiles modelled on real outcome ranges across our pilot brokerages - names and exact figures composite, not individual customer quotes.
James Cohen
Director, Apex Properties · 12 agents · London
Portal DMs hit our Rightmove inbox overnight, a junior agent would call Tuesday morning - by then two competitors had replied with viewings booked. Switched on Seekadu's portal-DM WhatsApp reply, the AI parses the enquiry in under 60 seconds, books on the right negotiator's calendar. Speed-to-lead from 47 minutes down to 38 seconds. Viewing-conversion rate doubled in the first 60 days.
38s
Portal-DM → WhatsApp reply
vs 47-min Velocify baseline
2x
Viewing-conversion rate
first 60 days post-launch
+£180k/yr
Attributed GCI
from portal-DM speed-to-lead
15 min
Setup
to first portal-DM auto-reply
Maria Santos
Broker, Olive Realty · 24 agents · Lisbon
Post-viewing follow-up was a phone-call attempt and a generic email. Offer rate on viewed buyers sat at 6%. Switched on the 24h viewing reminder + Day-2/5/10 post-viewing WhatsApp drip with specific-concern asks + comparable-sale pricing - offer rate moved to 28%. Single biggest GCI lever we've pulled in 8 years, and no-show on booked viewings is now near zero.
+22pts
Post-viewing offer rate
6% → 28%
−48%
Viewing no-show rate
WhatsApp 24h reminder vs text
+€340k/yr
Attributed GCI
from post-viewing drip
92%
WhatsApp post-viewing open
vs 24% email baseline
Lucas Müller
MD, Atlas Real Estate · 8 agents · Berlin
Cross-border buyers DM us in English, German, Polish, Italian - and the long-cycle nurture is the moment. We connected Idealista + Immobiliare + Zoopla feeds and the AI runs per-language WhatsApp nurture drips with quarterly neighbourhood updates per CRM segment. Long-cycle reply rate 41% - buyers booking second viewings 4-6 months after their first, without us chasing.
41%
Long-cycle WhatsApp reply rate
vs 18% email open baseline
8 lang
Auto-detected in nurture
per buyer profile
+€220k/yr
Cross-border GCI
from long-cycle nurture
0
FCA / NAR advice breaches
12 months - escalation hard-coded
Aisha Patel
Owner, Patel Properties · 32 agents · Birmingham AL
Same listing went to investor + FTB segments with identical copy and conversion was flat. Switched on FTB vs investor branch logic via the messaging automation - investors see yield + tenant demand + LTV, FTBs see school catchment + commute. Investor BTL engagement up 44%, FTB family engagement up 31%. Pipeline doubled inside one quarter, no regulated-advice breaches.
+44%
Investor BTL engagement
vs single-template baseline
+31%
FTB family engagement
vs single-template baseline
+$120k
GCI lift
first 6 months
0
Investor leads on wrong copy
since launch
Hamish Mackenzie
Founder, Highland Real Estate · 18 agents · Edinburgh
Sat on 3,400 dormant contacts in Follow Up Boss - leads from 12-24 months ago, nothing closed. Layered the WhatsApp dormant-reactivation drip per search-criteria segment. 244 contacts re-engaged in 90 days, 6 buy-side deals closed, no FCA breaches. Mailchimp's 18% open went straight in the bin - WhatsApp open at 92% inside 30 minutes.
7.2%
Dormant reactivation rate
90 days, 3,400 contacts
+£180k
Attributed GCI
first year from dormant pool
6
Closed buy-side deals
from reactivation flow
92%
WhatsApp open inside 30 min
vs 18% Mailchimp open
James Cohen
Director, Apex Properties · 12 agents · London
Portal DMs hit our Rightmove inbox overnight, a junior agent would call Tuesday morning - by then two competitors had replied with viewings booked. Switched on Seekadu's portal-DM WhatsApp reply, the AI parses the enquiry in under 60 seconds, books on the right negotiator's calendar. Speed-to-lead from 47 minutes down to 38 seconds. Viewing-conversion rate doubled in the first 60 days.
38s
Portal-DM → WhatsApp reply
vs 47-min Velocify baseline
2x
Viewing-conversion rate
first 60 days post-launch
+£180k/yr
Attributed GCI
from portal-DM speed-to-lead
15 min
Setup
to first portal-DM auto-reply
Maria Santos
Broker, Olive Realty · 24 agents · Lisbon
Post-viewing follow-up was a phone-call attempt and a generic email. Offer rate on viewed buyers sat at 6%. Switched on the 24h viewing reminder + Day-2/5/10 post-viewing WhatsApp drip with specific-concern asks + comparable-sale pricing - offer rate moved to 28%. Single biggest GCI lever we've pulled in 8 years, and no-show on booked viewings is now near zero.
+22pts
Post-viewing offer rate
6% → 28%
−48%
Viewing no-show rate
WhatsApp 24h reminder vs text
+€340k/yr
Attributed GCI
from post-viewing drip
92%
WhatsApp post-viewing open
vs 24% email baseline
Lucas Müller
MD, Atlas Real Estate · 8 agents · Berlin
Cross-border buyers DM us in English, German, Polish, Italian - and the long-cycle nurture is the moment. We connected Idealista + Immobiliare + Zoopla feeds and the AI runs per-language WhatsApp nurture drips with quarterly neighbourhood updates per CRM segment. Long-cycle reply rate 41% - buyers booking second viewings 4-6 months after their first, without us chasing.
41%
Long-cycle WhatsApp reply rate
vs 18% email open baseline
8 lang
Auto-detected in nurture
per buyer profile
+€220k/yr
Cross-border GCI
from long-cycle nurture
0
FCA / NAR advice breaches
12 months - escalation hard-coded
Aisha Patel
Owner, Patel Properties · 32 agents · Birmingham AL
Same listing went to investor + FTB segments with identical copy and conversion was flat. Switched on FTB vs investor branch logic via the messaging automation - investors see yield + tenant demand + LTV, FTBs see school catchment + commute. Investor BTL engagement up 44%, FTB family engagement up 31%. Pipeline doubled inside one quarter, no regulated-advice breaches.
+44%
Investor BTL engagement
vs single-template baseline
+31%
FTB family engagement
vs single-template baseline
+$120k
GCI lift
first 6 months
0
Investor leads on wrong copy
since launch
Hamish Mackenzie
Founder, Highland Real Estate · 18 agents · Edinburgh
Sat on 3,400 dormant contacts in Follow Up Boss - leads from 12-24 months ago, nothing closed. Layered the WhatsApp dormant-reactivation drip per search-criteria segment. 244 contacts re-engaged in 90 days, 6 buy-side deals closed, no FCA breaches. Mailchimp's 18% open went straight in the bin - WhatsApp open at 92% inside 30 minutes.
7.2%
Dormant reactivation rate
90 days, 3,400 contacts
+£180k
Attributed GCI
first year from dormant pool
6
Closed buy-side deals
from reactivation flow
92%
WhatsApp open inside 30 min
vs 18% Mailchimp open
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Brokerage questions, answered.
Everything brokers + heads of new business + sales managers ask before switching on real estate messaging automation.
Book a demo for your brokerage →Answer every portal DM. Remind every viewing. Reactivate every dormant lead.
Real estate messaging automation - runs natively on Follow Up Boss, kvCORE, BoomTown, Pipedrive with live read from Rightmove, Zillow, Zoopla, Idealista, Immobiliare, OnTheMarket. 38-second agent-branded portal-DM replies on the WhatsApp Business API, 24h viewing reminders cutting no-show 35-55%, Day-2/5/10 post-viewing drip lifting offer rate 6% → 28%, FTB vs investor branch logic, dormant-pool reactivation at 7.2% in 90 days. Meta-approved template messages keep transactional + marketing lanes cleanly separated. Never gives FCA-regulated mortgage advice (UK) or NAR-regulated representation advice (US) - always escalates to a licensed agent or broker. Live in 15 minutes once Meta approves your template set (1-3 business days).
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